Анастасия

ANASTASIIA KHRYSTENOK
SOCIAL MEDIA & DIGITAL MANAGER 92s-ss1-6479 D
[відкрити контакти](див. вище в блоці «контактна інформація») m
Redmond WA 98052 A
[відкрити контакти](див. вище в блоці «контактна інформація») Im

SKILLS PROFILE
Marketing Strategy Global Social Media Manager with 11+ years of professional experience.
Worked in media groups, broadcast media production and distribution, TV
Logistics Management
channels, and marketing services. Experienced in analyzing data to guide
Relationship Builder decision-making, editorial decisions, and audience habits. Passionate about
Digital & Email Marketing organizing many shows in parallel and making strategic decisions on best
marketing strategies. Fluent in Ukrainian and Russian. Real estate enthusiast.
Writing & Creativitу Data-driven, empathetic, innovative.
Project Management
EXPERIENCE
Communication Team
SOCIAL MEDIA MANAGER
Leadership
I I
lunamudblood Seattle, WA April 2017 - Present
• Created videos with 9.4M views on TikTok
SYSTEMS • Produced video and static, promoting brands and content across Twitter,
MS Office, lnstagram, Facebook, lnstagram, and Facebook for travelers with pets
Twitter, Pinterest, TikTok, • Developed a cross-channel social media platform to engage different
YouTube, Google Analytics, customer segments on Facebook, lnstagram, and Twitter
AirTable, Google Workplace, • Collaborated with famous coffee brands (Chamberlain Coffee etc)
MailChimp, HubSpot, Hootsuite, • Elevated sales by 45% through a high-impact email marketing campaign.
Slack, Sprinklr, Zoom
CONTENT WRITER
Rubie.us I Seattle, WA I April 2017 -December 2019
EDUCATION • Leveraged data to understand what worked on each social media
B.A., STAGE DIRECTION platform, improving engagement rate by 27% year-over-year
AND THEATRE • Used Photoshop to create compelling visualizations that regularly had an
Kyiv State Institute of engagement of over SK likes, comments, and shares
TheatricaI Art 'I.K. • Managed social media planning and community management
Karpenko-Kary' -2014
POST PRODUCTION COORDINATOR
CERTIFICATE Self-Employed I Kyiv, Ukraine I October 2014 -April 2017
CONTENT CREATION: • Managed travel arrangements, expense reports, and meeting schedules
STRATEGY AND TOOLS • Built and fostered business relationships
PROJECT MANAGEMENT: • Organized and tracked post-production assets from all photoshoots for
SOLVING COMMON retouching and editing, and final asset delivery
PROJECT PROBLEMS
PRODUCER
GOOGLE ANALYTICS (GA4)
DIGITAL MARKETING
I I
STB TV Channel Kyiv, Ukraine August 2012 - October 2014
• Managed as a 2nd Director for reality shows The Biggest Loser and Save
E-COMMERCE (GOOGLE)
Google -2023 Our Family
• Managed budgets for $100K per episode, including rent, locations, and
SOCIAL MEDIA MARKETING
housing for the reality TV guests
STRATEGY AND OPTIMIZATION • Acted as a director for TV shows It's All Gonna Be Ok and Daddy's House
Coursera -2021 • Scheduled voice talent, studios, video editors, and subtitling technicians

VOLUNTEER 1ST AD DIRECTOR
FILM.UA Group I Kyiv, Ukraine I August 2010 - December 2012
TRAVEL COORDINATOR • Led teams as a Casting Manager for Ukraine's Got Talent and a reality
Pets Safe Travel 2017 -present
show, Pregnant and 16, meeting with producers and writers
SOCIAL MEDIA MANAGER • Discussed scripts and selected artists
New Horizon Hub 2023 - present • Ensured that production stayed within budget, saving 20-30%