Вікторія

BONDUR Viktoria
Age: 37
Mobile: [відкрити контакти](див. вище в блоці «контактна інформація»)
e-mail: [відкрити контакти](див. вище в блоці «контактна інформація»)

Education:

2020 – 2021: The Chartered Institute of Marketing (CIM)
Diploma in Professional Marketing. Program modules:
• Marketing & Digital Strategy;
• Resource Management;
• Innovation in Marketing (best score among Ukraine students)

2011 – 2013: Kyiv National Economic University named after V.Getman
The Faculty of Marketing. Master's degree.
Diploma work: «Management of Assortment Policy»

2003 – 2008: Kharkiv National Highway and Automobile University
The Faculty of Management. Master's degree.
Diploma work: «Estimation of the Marketing Activity Level of the Enterprise»

Work experience:

August 2019 – August 2022: «Agrii Ukraine» (Group of Companies Origin Enterprises),
Head of Marketing Unit
Main achievements:
• Successfully implemented repositioning and rebranding of Agrii Ukraine (global Brand of the Origin Group) from previous company name Agroscope International;
• Developed and launched new Agrii brand strategy, reached high brand awareness level as of for new brand;
• Launched service brand RHIZA (developed brand strategy, positioning, launched promotion campaign);
• New products under White Labels were launched (from market analysis, positioning to active promotion campaigns);
• ATL and BTL marketing communications built from the scratch;
• Digital direction established: two new corporate websites (https://agrii.com.ua/ , https://rhiza.com.ua/ ), social network webpages (FB pages Agrii Ukraine, RHIZA UA), YouTube channel (Agrii Ukraine – highest nr of subscribers within Origin Group);
• Marketing researches are provided annually for tracking key brand indicators in cooperation with leading agencies (GfK, Kleffmann Group, etc.);
• CRM system Creatio by Terrasoft successfully implemented for the team of 150 sales force;
• Launched e-Commerce with repackaging of focus products for retail clients (B2C segment).

October 2018 – January 2019: «Kid’s Republic» (stores of goods for children), (www.kidr.com.ua)
Chief Marketing Officer
Main achievements:
• Performed market analysis on regular basis;
• Developed brand strategy;
• Developed products strategies (for current product portfolio and for the new products);
• Led marketing communications (ATL, BTL);
• Analysis of client database (segmentation, developing of marketing activities according to clients’ segmentation).

March 2012 – June 2018: «Falcon-Auto» (UkrAVTO Corporation, KIA Distributor in Ukraine), (www.kia.ua)
Head of Marketing Division
Main achievements:
• Provided analysis and forecasting of the new vehicles’ market;
• Contributed into annual business plan preparation;
• Managed brand strategy development;
• Prepared price strategy development (based on price monitoring and analysis);
• Developed product strategy (from market analysis to the new product launch);
• Organized marketing communications (launch of the new products; support campaigns; sale campaigns; special events etc.);
• Conducted marketing researches: internal (surveys, focus-groups) and external (with agencies (GfK, Nielsen, Factum Group, etc.);
• Analysis of client database (customer segmentation, analysis of target audience)

Supplementary Projects:
August 2016 – February 2018: Start-Up “Korean Cosmetics Ukraine”,
CEO
Main achievements:
• Organized marketing researches;
• Managed negotiations with potential partners;
• Led business plan preparation;
• Developed brand strategy;
• Developed communication strategy;
• Led optimization of assortment (about 1 000 SKUs in brand portfolio);
• Approved price strategy development (price positioning comparing with competitors);
• Prepared store opening.

November 2010 – March 2012: «Falcon-Auto» (company affiliated with UkrAVTO Corporation, KIA Distributor in Ukraine), (www.kia.ua)
Marketing analyst
Main achievements:
• Managed market analysis (trends, segments, competitors etc.);
• Processed and analyzed huge marketing and sales data;
• Analyzed sales performance, main KPIs (weekly, monthly, annual reports);
• Responsible for price positioning, detailed prices and trims analysis;
• Prepared reports and presentations for Top-management and foreign partners on a regular basis;
• Developed training materials for dealers;
• Provided marketing programs’ support;
• Prepared distributor digest for dealer network.

August 2008 – June 2010: «Market Report Company» (MRC), department of the petrochemical market monitoring.
Analyst
Main achievements:
• Responsible for analysis and forecasting of polymer markets in Ukraine, Russia, CIS countries and Eastern Europe: consumption, production, export and import of polymers;
• Performed analysis of delivery logistic of polymers at the domestic and export markets;
• Development of models and methods of consumption estimation and stock level estimation;
• Managed price monitoring for raw materials and polymers: permanent communication with market experts to review market situation, to make reports with analytical recommendations;
• Developed of the price forecasting model.

February 2008 – August 2008: «Avto-Energiya» (Fiat Dealer), Marketing department Marketing specialist-analyst
Main achievements:
• Conducted commodity market researches;
• Managed pricing amalysis;
• Contributed into forming of the assortment.

Trainings and Education:
• International Upscaling Coaching School: Level 2 (ICF certification), 2023;
• International Upscaling Coaching School: Executive Coaching (ICF certification), 2023;
• International Upscaling Coaching School: Level 1 (ICF certification), 2022;
• KIA Marketing Academy (Certificates of KIA Motors), 2017;
• «Methods of organization of the work with clients» (training);
• «Work with client’s objections» (training);
• «Team work» (training).

Computer skills:
• MS Office 365
• MS Excel and PowerPoint at professional level;
• MS Power BI;
• CRM (Creatio);
• Statistical processing of data (specialized program “Data Analysis”, based on OLAP technology);
• MS Axapta

Internship:
May 2010: ICIS company (London)
• Learning best practices of the company;
• Negotiations during creation of new joint project;
• Preparing of the presentation for company representatives;

English: Upper intermediate

My professional mission: drive challenging projects to develop the brand and the company as strong market leaders.