Евгений

Yevhen Lezhanin
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Product Management Mentor in IAMPM

Product Manager

Main competence

● Development and implementation of products strategy
● Management of cross-functional teams
● Building new business processes
● Financial planning systematization
● Stakeholder Expectations Management
● Market and competitor analysis
● Project management using agile methodologies
● Formation and implementation of operational strategy
● Analysis of product and marketing metrics
● Utilizing the analytics tools (PowerBI, Tableau Google Analytics, Amplitude)
● Building recruitment and onboarding processes
● Working with project management tools ( Jira, Asana, Trello, Microsoft 365)
● Conducting training and presentations

Work experience

Product Manager
“GO IT"

12.12.2022 - 31.01.2024
Achievements

● Developed a new free product that set a sales conversion record. More than 3%
● Increased revenue by 10%
● Set up a unified system for conducting A/B tests
● Organized the flow of work for a cross-functional team consisting of 10 people
● Prepared and transferred the main product to other markets - Poland and
Romania

Product Manager
“Kyivstar”

15.11.2021 - 02.12.2022
Tasks

● Formation of a strategy for launching an educational platform from Kyivstar on the
market.
● Building work processes for a new direction in the company structure.
● Control of all stages of the project.
● Calculating and managing financial resources.
● Hiring and managing new team members.
● Development of marketing and PR strategy.
● Implementation of Kyivstar competitive advantages in training programs.
● Working with experts to create training courses.

Product Marketing Manager
“LABA Group”

10.06.2020 - 10.10.2021
Achievements

● Managed the development of a new website, the release of which increased the
conversion of organic traffic by 3%.
● Launched 7 out of 8 new successful products with >250% Romi.
● Increased landing page conversion by 6% using ab testing.
● Simultaneously managed 10 online courses.
● Formed relationships with leading IT industry specialists.

SaaS Product Manager
“Group&Work”

5.05.2019 - 4.05.2020
Achievements

● Brought the product to Monthly Revenue - 250 000 $.
 ● Developed and implemented management processes for a department of (10 people).
● Hired and trained 3 product managers.
● Built interaction processes between all departments.
● Increased ARPU by 30%, free-to-paid cr by 10%.
● Increased retention up to 45%.
● Implemented 7 new features into the product.
● Built a system for quickly collecting product information from customers.

Education

● Akademia Ekonomiczno-Humanistyczna w Warszawie
Political marketing
Year of completion 2020

● College of Restaurant Management
Energy engineering
Year of completion 2016

Language proficiency

● English – B2
● Polish – B1
● Ukrainian - Native

Courses, trainings, certificates

● Data Analyst from “GO IT” - in progress
● Profession product manager from “Skillsetter”
● Product management simulator from “Go Practice "
● A 6-month course on marketing training from " Nima Marketing”
● Product Analytics from " Laba”
● Project Manager from " Laba”
● 6-month course on training all business processes from “Business Constructor”
● Agile | Scrum | Kanban Basics-ICP Fundamentals from “SCRUM Ukraine”
● Training "Mastery of presentations and public speeches" from “BogushTime”