Тетяна

Tatiana
Novitskaya
[відкрити контакти](див. вище в блоці «контактна інформація»)

Kyiv, 41A, Pravdy av.,309 Phone: [відкрити контакти](див. вище в блоці «контактна інформація»)
Ukraine

Objective Experienced marketing professional with 13+years of experience in the
pharmaceutical industry.
Passionate about harnessing data-driven strategies and innovative campaigns to
enhance brand visibility and drive growth. Committed to bridging the gap between
consumers and the solutions of their needs, ensuring the delivery of impactful,
compliant marketing efforts.

Work experience Head of Marketing department 11.2022 — 11.2023
PRJSC FITOFARM
Responsibilities:
Managed a marketing team comprising two divisions with a total of 8 members.
Coordinated both the strategic marketing division and the operational team to
develop the company portfolio in line with operating capacities.
Ensured smooth collaboration between the Marketing and Sales departments.
Developed a detailed one-year marketing strategy and a broad five-year marketing
vision.
Set core objectives to meet strategic goals, including financial targets, investment
priorities, and key margins for individual brands and the overall portfolio.
Liaised with the production team to devise production plans for contract sites.
Engaged in negotiations with pharmaceutical chains.
Represented the company at international exhibitions.
Planned monthly and yearly expenses (Latest Estimate - LE).
Main Achievements:
Introduced trade marketing guidelines, emphasizing activity planning for retail
sales acceleration. Conducted post-activity analyses and provided
recommendations for subsequent periods.
Established a standardized format for approving production plans.
Devised strategies to reduce RX stocks during Medical Representatives' (MRs)
absences.

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 Implemented a campaign book for KAM (Key Account Managers).

Head of International project department 06.2022 — 11.2022
PRJSC FITOFARM
Responsibilities:
Conducted market research to pinpoint European markets optimal for production
capacity relocation.
Investigated potential external markets for initiating business activities.
Managed the import process for foreign products, aligning with marketing strategy.
Developed a cannabis strategy in accordance with emerging medical policies.
Main Achievements:
Formulated a methodology for foreign market assessment to determine the most
suitable locations for launching business operations.

Business Development Manager 11.2020 — 06.2022
PRJSC FITOFARM
Responsibilities:
Coordinated and expedited the development of new products, from concept to first
dispatch (both outsourced and internal development).
Identified foreign products in alignment with the marketing strategy and managed
their import process.
Developed launch strategies for new products and compiled P&L statements.
Main Achievements:
Developed a new SKU internally for the Extraterm Ivy brand.
Integrated the vendor product, hyaluronic intra-articular injections, into the portfolio.

Marketing Manager 07.2019 — 10.2020
Sopharma Ukraine
Responsibilities:
Managed a team of 3 product managers and 1 assistant.
Oversaw primary and secondary sales execution in Ukraine.
Developed and implemented the marketing strategy.
Compiled and met local P&L objectives.
Main Achievements:
Introduced new products: Dexpantin Sopharma (ointment and cream) and Allergosan
(tablets and syrup).
Expanded the Hygia brand product range with the addition of shampoo, mask, and
spray.
Formulated and executed an Rx promotion strategy, which included the establishment of
the Rx coordinator position.

Product Manager 2013 — 07.2019
Sopharma Ukraine

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 Responsibilities:
Oversaw the development and sales growth of several brands, including
Broncholytin, Glauvent, Ambrolytin, Hygi, Algopix, Phleboton/Troxerutin
Sopharma, and Hederal.
Main Achievements:

Broncholytin:
Launched an additional antitussive form - tablets, securing the brand's presence.
Achieved 2nd place in dry cough remedies in volume for the 2019/2020 season,
showing a 34% growth rate compared to the previous period, moving up one rank.
By winter 2020, attained the 1st position, surpassing the Herbion brand with two
SKUs for dry cough relief.
Glauvent:
Relaunched under the name Broncholytin Tab, driving Broncholyin brand development.
Witnessed a sales surge of 286% in the 2019/2020 season compared to the previous
period, translating to nearly 150,000 units. Achieved a penetration level of 68% by
the end of 2019, up from 40% the previous year.
Ambrolytin:
In the 2019/2020 season, it emerged as the 3rd leading generic among ambroxolun
syrups, with a growth of 93% in unit sales compared to the previous season, trailing
only Abrol (with active TV advertising) and Ambroxolum Borschagovka.
Hygia and Algopix:
Successfully maintained brand sales and penetration levels without any additional
investment.
Phleboton:
Successfully relaunched Troxerutin Sopharma in both gel and capsule forms.
Hederal Hedera:
Launched this new brand, which swiftly climbed to the top 4 brands in the Hedera
helix syrup market within a year, only behind established brands like Prospan,
Herbion Hedera, and Pectovan.

Assistant of Marketing department 10.2011 — 2013
Sopharma Ukraine
Responsibilities:
Organized business trips, including visa processing, flight bookings, and hotel
reservations.
Conducted tenders to select suppliers for various services.
Managed financial documentation.
Organized medical conferences and round tables.
Supported loyalty projects, analyzing results and presenting findings.
Evaluated and presented results of doctors' loyalty projects.
Main Achievements:
Successfully finalized the Tribestan loyalty project, presenting results and justifying
rewards for doctors.

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 Finance department assistant/MD assistant 11.2010 — 10.2011
Tetra Pack
Responsibilities:
Organized business trips, including visa arrangements, flight bookings, and hotel
accommodations.
Conducted tenders to select suppliers for diverse services.
Managed financial documentation.
Main Achievements:
Coordinated an international meeting in Ukraine for representatives from 90 countries,
handling entry documents, hotel bookings, airport reception, and transfers.

MD assistant 06.2008 — 11.2010
Ice technology

Office Manager 07.2007 — 09.2007
Gloria Jean’s Coffees

Education School of Managers 2013
“Marketing investments.
Portfolio managing”
Staff Alliance

School of Managers “Product 2012
managment”
Staff Alliance

Administrative management 2007 — 2009
National Technical University of Ukraine “Kyiv Polytechnic Institute named after
Sikorskiy”
Master's Degree in Administrative Management
Graduated with honors

Sociology 2003 — 2007
National Technical University of Ukraine “Kyiv Polytechnic Institute named after
Sikorskiy”
Bachelor's Degree in Sociology

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 Graduated with honors

Trainings 1. Presentation skills – Mercury, 2013

2. Management in changing environment - Mercury, 2015

3. Project Management – Mercury, 2016

4. Key account Management – Mercury, 2018

5. People Management – Mercury, 2019

Driving:
Additional skills
License Category B with 11 years of experience.
Technical Skills:
Proficient in MS Office.
Languages:
English: Fluent
Ukrainian: Fluent

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