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Hey!

LERA – CREATIVE STRATEGIST
BRAND & CONTENT CONSULTANT

Nice to meet you

MY FIRST CREATIVE DIRECTION
GIG: MYSELF
I mean… look at this 5-year-old fit.
Dressed myself. Mom said nothing

FAST-FORWARD 20 YEARS:
• 3 years of working with different projects
• Combine psychology and marketing
• Deep passion for how content feels
• Obsessed with matching vibes to values

MY CREATIVE TOOLKIT
CONTENT & CREATIVE PRODUCTION
Reels scripting & storytelling
Short-form video editing BRAND & STRATEGY
Content strategy
Visual storytelling
Brand’s voice of tone
Aesthetic moodboarding
Emotional storytelling
Engagement tactics

TOOLS & PLATFORMS
Canva / CapCut / VN / InShot / AI
Instagram management
Analytics and insights reading
Trend scouting & creative benchmarking

C SMM FOR A SKINCARE SPECIALIST

A GOAL
attract new clients & build personal brand

MY ROLE

S
SMM management (visuals, content, reels ideas)
Strategy to build trust and emotional connection
Concepting viral reels
Storytelling for expert positioning
Organic growth

B A
E F
F T
O E
R R
E

R BEFORE

E
S
U
+9.6k organic followers
Created Telegram channel,
bots & warm-ups AFTER
Launched courses and guides

L that converted

T

C COUNTRY RETREAT

A
COTTAGE

from 0 to booked in 10 days

MY ROLE

S
Developed unique visual concept
Created moodboard
Built brand tone
Designed highlights and covers
Wrote captions
Launched ad creatives
Managed full content calendar

B A
E F
F T
O E
R R
E

R
E
S +285 real followers on a $70 budget

U 1st cottage booking on Day 10.

Photos for visual were made by the

L client using my references & guidance

T

C REAL ESTATE COMPANY IN BALI

A
GOAL
brand awareness + investor trust

MY ROLE
Competitor & market analysis (USP, audience

S
pain points, formats)
Turned construction into Instagram-worthy
content
Developed content strategy
Created all reels concepts
Highlights
Built tone of voice
Shape visual identity

S
T
R THE STRATEGY WAS

A
BUILT ON 3 PILLARS

Lifestyle [why Bali?]

T Visible progress: time-lapses,
before/after, raw moments
Details [trust]: angles, materials,

E textures that show quality

G

C GOOD STORY CLUB

A GOAL
Create a lifestyle brand around padel,
surf and community in Sri Lanka.

S
MY ROLE
Created the full concept from zero
Built visual identity + reference boards
for photo & video shoots
Styled the profile bio & highlights
Defined tone of voice
Delivered the first content plan

R
E
S Fast recognition through
aesthetic

U
Smooth launch with visual
consistency
Clear brand feel from the
first 9 posts

L
Easy handover for future
SMM + team use
Organic growth

T

B A
E F
F T
O E
R R
E

A POST WAS MADE ABOUT THE BENEFITS OF THE LOW SEASON FOR A HOTEL
IN SRI LANKA


C NEW VIVO – SMM FOR MEDICAL
EVENTS

A GOAL
Grow audience & increase sign-ups for
offline events

S
MY ROLE
Created visual concept
Wrote expert-friendly, clear captions
Ran targeted ads ($15/month avg.)
Managed full content calendar
Set up Highlights, CTA & profile structure
Wrote landing page copy and review
structure

R
E
S +1,000 niche followers

U
Stable event attendance
Professional feed with high clarity
Low-budget ad campaigns that

L
worked

T

B A
E F
F T
O E
R R
E

VISUAL CONCEPTION FOR UKRAINIAN BRAND



VISUAL CONCEPTION FOR UKRAINIAN BRAND
CAROUSEL POST

VISUAL CONCEPTION FOR UKRAINIAN BRAND
CAROUSEL POST

I created a visually cohesive Instagram
profile for a Ukrainian luxury brand,
focusing on the aesthetic packaging of
their feed.

&
I designed carousel posts showcasing
various outfit combinations featuring
their corsets, ensuring the visual style
reflected the brand's elegance and
luxury.

AD CREATIVES

AD CREATIVES FOR BALI VILLAS

WORKED ON THE VISUAL DESIGN OF BANNERS FOR BEVAR UKRAINE

RANDOM STORIES

VISUAL

clothing store lingerie store

VISUAL

bags store candles

Available for collaborations,
creative consulting, and
freelance projects

THANK YOU [відкрити контакти](див. вище в блоці «контактна інформація»)
If you feel a match, please Telegram
contact me [відкрити контакти](див. вище в блоці «контактна інформація»)