Вадим

Vadym Bulakh
media buyer
Full / part time employment, remote work
Age: 31 years City: Kyiv
Phone: [відкрити контакти](див. вище в блоці «контактна інформація») Email: [відкрити контакти](див. вище в блоці «контактна інформація»)
Social networks: Facebook LinkedIn
Messengers: Viber, Telegram, Whatsapp

Work Experience
Media buyer, NDA marketing agency
[02.2024 - ongoing], Switzerland/remote
● Traffic sources: FB, Google
● Budgets: up to $200k/ month
● GEO: Latam,GCC
● KPI: 1,5%-5% CR, 20-120$ CPL , 600- 1000$ CPA (ftd) ROI: 100-200%
● Tools: Multilogin, vpn, BI for optimization, Jira ( for landing pages, tech issues and
conversion settings), what's app for payment issues, blocks of ad accounts and social profiles)
● Soft skills: team player, goal oriented, money earn addiction,

YouTube PPC marketing manager, AIR Media-Tech(ScaleLab)
[02.2023 - 02.2024], Canada/remote
● Work with top 10 YT world bloggers and top of Ukrainian celebrities
● Budgets: up to $35k/ month
● KPI: buying views (50m), subscribers (76k), calculation of media plans(73)
● Marketing channels: Google ads(YT),FB
 ● Paid campaigns for Gyre.pro (service for bloggers)
● KPI: unique users (150k), registrations (5k), sales (ROI +110%)
● Marketing channels: Google ads (YT, search, GDN, discovery), FB, TikTok, Twitter, Reddit

Programmatic ads manager, 2x2 Media Network
[02.2022 - 02.2023], Cyprus/remote part-time
● Budgets: up to $ 20k / month
● Platforms: Smarthub (banner), Adtelligent (video,ctv), Salematics (POP, Push, Native), RedTrack(Search) ● Responsibilities:
communication with DSP and SSP, integration through oRTB and xml feeds, make profit from arbitrage activity

Media buyer (crypto), Bikotrading academy (trading education)
[01.07.2021 - 01.02.2022], Kyiv
● Budgets: up to $ 24,000 / month
● Advertising channels: Google (KMS, YouTube); Telegram (cross-promo); Twitter; Facebook;
● Results: video views from 10k / month (GEO: Tir1, Tir3), subscribers price: 1-2 $ (depending on the platform) ●
Other: work with Octo browser, proxy
Product owner/media buyer, Abz agency
[01.2021-09.2021], Kyiv
● Product: smart blocker browser extension (GEO: US, DE, UK, CH, FR, NL, CA)
● Affiliate networks: PropellerAds, traffic shark, Adsterra, ClickDealer
● Payment model: CPI, CPM; Advertising budget: + $ 105,000/month
● Goal: A stream of high-quality traffic from users who install extensions and then monetization begins by showing our ads and redirecting to affiliate online stores (rev.
share)

Marketing manager, LTD “LIOM”(official representative of international concerns DOM Security Group, EVVA Group in Ukraine)
[01.09.2020 - 01.2021], Kyiv
● Creating a content plan and maintaining social networks Insta, FB, YT
● Monitoring and analysis of competitors (Abus, Multilock SPV);
● Organization and support of marketing events (stands, brochures, media support);
● Conducting PR campaigns (interaction with opinion leaders: Sherif, design studio), purchase articles on prnews.io;
● Providing advertising materials: banners, light boxes, gifts for partners.

Marketing manager, network of clothing hypermarkets "TYUK"
[01.09.2019 – 2020] Kyiv, Dnipro
● Creating contextual advertising on FB, Insta, Google Ads;
● Development of an effective brand system and rebranding of the company;
● Organize shooting and scripting videos for YouTube;
● Development of outdoor advertising (in buses, flyers, stands).

Freelance
[2016-2019,2022,2023]
● Providing marketing consulting for EWIGOL Consulting, Elmob, PC “Makroden”, LLC “Old partner and Co”; Barbaro.agency PR; Newage agency ●
Analysis of web marketing strategy of the client and their competitors, creating ads
● Monitoring and improving conversion rate, ROMI
● Volunteering in Anticorruption Action Centre
● Cooperation with UN in Ukraine (promo)

Education
Master's degree in Personnel Management and Labor Economics, Faculty of Economics and Management
Central Ukrainian National Technical University, [09.2011 - 06.2016]
Additional education
❖ Google academy for ads certification: Google Ads; Analytics
❖ Programmatic certification (Native format) by OutBrain
❖ Branding course from Andriy Fedoriv «BRAND FATHER»
❖ «Fundamentals of digital marketing» from Google + «Marketing in Facebook» from PPC world
❖ Introduction to consumer neurology and neuromarketing from the Copenhagen Business School
❖ A holistic understanding of business processes from "Business Youth"
❖ Alexander Gerchik's course "Psychology of trading and the influence of soc. networks”

Professional and other skills
★ Confident user: Google Marketing platform, Buffer, GTA, Canva.com, Adobe Photoshop, Bitrix24, mobile video editor YouCut;
★ I can manage product metrics ROI / ROAS / ROMI, STR, CAC;
★ Keyword forecasting and return on advertising investment through Google Ads;
★ Analysis of site traffic using Similar web, amazon web service, pr-cy.ru/site-statistics ;
★ Microsoft Office skills (Power Point, Excel); Reports in Google Data studio
★ High level of self-organization, sociability, analytical skills.
★ Individual entrepreneur (3th group, Ukraine)
Language knowledge
➢ English ─ B2
➢ Polish ─ B1
➢ Ukrainian ─ C2
➢ russian ─ C2

Recommendations
● Alex Huzenko, PPC team lead AIR Media Tech, @guzen4
● Serhii Kosovsky, Co-owner BiKotrading Academy,[відкрити контакти](див. вище в блоці «контактна інформація»)
● Eduard Mironovich, director PC "Makroden", [відкрити контакти](див. вище в блоці «контактна інформація»)
● Roman, assistant of the director of TYUK, [відкрити контакти](див. вище в блоці «контактна інформація»)
● Anna Vyacheslavovna, assistant of the director of LIOM, [відкрити контакти](див. вище в блоці «контактна інформація»)
● Olga Zerkal, director Evigol, [відкрити контакти](див. вище в блоці «контактна інформація»)
● Bohdana, Barbaro PR agency, @obohdi
● Eugenii Shynkarenko, NewAge COO, @g13kvartal