Лидия

Curriculum vitae
Lidia Hundarchuk

Address: Kiev region, Kryukovschina village, Zhulyanska str., 1A\267
Mob.tel. [відкрити контакти](див. вище в блоці «контактна інформація»)
E-mail: [відкрити контакти](див. вище в блоці «контактна інформація»)
Date of birth: 07.11.1976

Objective
BU Head\Sales and Marketing Manager positions (Rx or Mix portfolios)
Professional experience
February 2017- present time
Polpharma UA LLC
Position: Marketing Manager Rx department
Key responsibilities as Marketing manager (2020 till now)
• Create and implement marketing strategies for ophthalmological portfolio till the end of 2021 and additionally for vitamin D3, probiotics, fitouroantiseptics and respiratory portfolios from 2021 till now
• Take part in budgeting process for all portfolios
• Launch of new products (7 new ophthalmological brands were launched during last 5 y)
• Market analyze for all portfolios that I responsible for
• Develop and implement knowledge database, promo-campaign and promo-materials
• Create multi-channel digital project for increase coverage and frequency of contact with TA for SuperOptic Aqua
• Organizing of National and regional conferences
• Building trust relationship with National and regional KOLs
Direct subordinates: 2 Product managers
Key responsibilities as Marketing and Sales Manager (2017-2020):
• Develop and implement plan for FTREs increasing (ophthalmological department)
• Take part in recruiting process of SF
• Create sales plan for SF
• Create rep-cycle and promo grid
• Couch of RMs\MRs and people development process
• Create model of field visit, present it to SF and implement in field
• Create and implement of digital instruments for control of quality of visits (CLM, targeting of doctors in psychotypes, etc.)
• Create incentive projects for increasing engagement of SF
Cross functional subordinates: 10 MRs and 2 RMs (ophthalmological department)
Key responsibilities as Business Development Manager (from 2018 till now):
• Analyze of pharmaceutical market in Ukraine for finding of the most potential branches and Polpharma’s portfolio and search other companies as a source for interesting INNs for co-promotion
• Access to new sales channels (develop of tender channels\private centers)
7-year result on addressable ophtha markets (wo Diacarb and Vizoptic as non-promo brand):
Year
Ratio vs.LY
MS, %
CAGR,7y%
Sales value, $
2017
#9
4,5%
+34,5%
2023
#2
12,8% (+8,3 pp)

Sales volume, pcs
2017
#4
6,3%
+23,8%
2023
#1
16,3% (+10 рр)

3-y achievements of OTC MED department (Olidetrim 4000+D3 KIDS\Allertec Nazo\Benodil\Phytolizin):
Year
Ratio vs.LY
MS, %
CAGR 3y%
Sales value, $
2021
#6
6,3%
+3%
2023
#5
7% (+0,7 pp)

Sales volume, pcs
2021
#5
5,5%
+5%
2023
#5
6,5% (+1 pp)

Recognition:
2017/2018/2020/2021/2022/2023- was awarded as the best marketer
Education:
2018-19- Chartered Institute of Marketing (CIM), qualification- Diploma in Professional Marketing.
May 2014-End of December 2016
GlaxoSmithKline Ukraine
Position: Group Product manager for pediatric vaccines portfolio
Key responsibilities:
• Market analyze (the private and institutional vaccines markets)
• Create and implementation of pediatric vaccines portfolio strategy
• Develop promo-campaigns and promo-materials for pediatric vaccines portfolio promotion
• Take part of budget process, forecasting of all vaccines for private and institutional markets
• Take part of rep-cycle planning
• Build the trust relationship with National KEEs
• Organize conferences for HCPs
• Find the new channels of vaccines promotion (multi-channel digital promotion)
• Create the VoV projects for parents and HCPs (website)
• Take part of people development process
• Take part in cross-functional projects on Global and LOC levels
Achievements:
• Pediatric vaccines portfolio actual sales vs. plan, value (GBP):2014- 111%; 2015-130%: 2016-184%
• Created new campaigns and materials for pediatric portfolio promotion
• Created website “Moi privivki” (www.moi-privivki.com):
• Created and successfully implemented multichannel digital project “Telemarketing for Synflorix” (2015 and 2016 y)
• Took part in cross-functional Global project (Above brand project-H2 2015 y, Rotavirus webinar-April 2015)
• Created and successfully implemented cross-functional project “Annual sales conference” for all GSK Pharmaceuticals employees (more than 300 employees)- H1 2015- Feb 2016
Global Recognition Program awards:
• 2014 and 2015 was awarded by “Bronze Star”
• 2016 was awarded by “Platinum Star”
2011 – April 2014 y
GlaxoSmithKline Ukraine
Position: National KAM with 10% of working time as brand manager for adult vaccines portfolio
Department: Vaccines and HIV Departments
Region: Kiev, Cherkassy, Kharkov, Dnepropetrovsk, Donetsk, Crimea
Key responsibilities:
• Develop and implementation of regional programs for vaccines
• Generate order for MOH tender of HIV products
• Find and develop of new clients for vaccines and HIV products
• Market analyze and business planning for adult vaccines
• Develop promo- materials for adult vaccines
• Build trust relationship with KEEs and administrators of regional and city health departments
• Take part of regional conferences organization
Achievements:
Developed and successful implementation:
• Successfully implemented:
- Flu vaccines project for distributors
- Vaccines project for peacemakers and recruits of Ministry of Defenses
- Vaccines project for Global Alliance
-Vx sale National program “Treatment, diagnostic and protection against hepatitis B and C”
• 100% switch Ziagen to Kivexa in AMS order ABC –contains schemes MS-20% in order for HIV MOH tender
Global Recognition Program awards:
• 2013 was awarded by “Silver Star”, PDP rating 1

2009-2011
GlaxoSmithKline Ukraine
Position: Brand manager
Achievements:
• Infanrix family actual sales vs plan- 117%, Hexa MS -60%
Global Recognition Program awards:
• 2011 was awarded “Bronze Star”
2007-2009
GlaxoSmithKline Ukraine
Position: Medical representative, Vaccine BU
Region: Zaporozhye city and region
Achievements:
• Actual sales vs plan- 120% (2007-2008) and 110% (2008-2009)
Global Recognition Program awards:
• 2007-2009 was awarded as “The best medical representative”
• 2007-2008 was awarded “Silver Star” (2009) and 2 “Bronze Star”
2005-2007
Solvay Pharma
Position: Medical representative
Region: Vinnitsa
Achievements: actual sales vs plan -+105%
2004-2005
Zentiva
Position: Medical representative
Region: Zaporozhye city and region
Achievements: actual sales vs plan -+156%, Increased quantity of sales points -+40%
2003-2004
Euromedex
Position: Medical representative
Region: Zaporozhye
Achievements: actual sales vs plan -+125%, increased quantity of sales points -+50%
Education
1993-1999 – MD, Zaporozhye Medical Institute
1999-2001- Neurology specialization, Zaporozhye regional hospital
2018-19- Chartered Institute of Marketing (CIM), qualification- Diploma in Professional Marketing.
Trainings
2010 - ITP for newcomers in Vaccine Academy (GSK BIO)
2011 – Marker research, GSK Academy
2011 - “Finance for non-financiers” (GSK Ukraine)
2013 - “Captain” project management (GSK Russia)
2014 – Key Account Management (GSK Turkey)
2015-Manager cycle (GSK Russia)
2015- Time management (GSK Ukraine)
2016- Negotiation skills (GSK Ukraine)
2016- Changes management (GSK Ukraine)
Addition skills
English- Advanced level, Russian\Ukrainian- fluent

PC: WORD, EXCEL, POWER POINT, Internet Explorer, Outlook Express – high level user

Driver license: category “B”
Personal characteristics
Result oriented, customer oriented, sociable, stress resistance, quick-learner, flexible thinking, responsible, hard-worker
Contact person for recommendation:
Nataliya Vasetska, Medical Manager (GSK)-[відкрити контакти](див. вище в блоці «контактна інформація»)
Kartashova Olga, FFM (Polpharma)- [відкрити контакти](див. вище в блоці «контактна інформація»)
Churuta Iryna, Head of registration department (Polpharma)- [відкрити контакти](див. вище в блоці «контактна інформація»)
Pogurska Olena, Digital Marketing manager (Polpharma)- [відкрити контакти](див. вище в блоці «контактна інформація»)
Bilokobilsky Dmytro, RM of Central region (Polpharma)- [відкрити контакти](див. вище в блоці «контактна інформація»)