Vashchynska

Vladyslava
Vashchynska
Contact Product &Growth Marketing
Phone Manager (B2B SaaS)
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Product & Growth Marketing Specialist with experience in B2B SaaS, SEO, and performance
marketing across US and European markets.
Email Focused on go-to-market strategy, lead generation, and conversion optimization. Strong
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background in analytics, funnel optimization, and aligning marketing with business goals.
Experienced in working cross-functionally with product and sales teams to drive pipeline growth
LinkedIn andimprove marketing efficiency.

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997085237/ Experience
Education Jan2025 – Present
MagneticOne (API2Cart)
2010 - 2012 Marketing Manager / Growth Marketing
Master’s Degree in Marketing Performance & PPC Marketing
Kyiv National Economic University Plan, launch, and optimize paid acquisition campaigns across Meta Ads and Google
Ads with a focus on driving qualified leads (MQLs) and pipeline growth
2006 - 2010 Develop data-driven media plans aligned with CAC targets, LTV/CAC ratio, and
Bachelor of Marketing revenue goals
Kyiv National Economic University Manage full-funnel campaign performance, optimizing for key SaaS metrics such as
CPL, CAC, conversion rates, and ROAS
Continuously refine audience targeting (ICP-based), messaging, and creatives to
improve lead quality and sales alignment
CORE SKILLS Collaborate with Sales and Product teams to ensure proper lead routing, attribution,
and campaign impact visibility
Product Marketing & GTM Strategy
Growth Marketing & Demand Growth Marketing & Experimentation
Generation Design and execute structured A/B testing across ads, landing pages, onboarding
Funnel Optimization & Conversion flows, and conversion points to improve funnel efficiency;
(CRO) Build and validate growth hypotheses focused on acquisition, activation, retention,
Market Research & Market Entry (US, and expansion;
EU) Optimize user acquisition and retention channels to improve activation rates;
SEO Strategy & Organic Growth Implement experimentation frameworks to support product-led growth and
Data Analysis (CAC, LTV, ROAS, Funnel continuous optimization.
Metrics)
Performance Marketing (Google Ads, Content & Digital Strategy
Meta Ads) Develop and execute content strategies aligned with different funnel stages to
Cross-functional collaboration (Sales, support demand generation and lead nurturing;
Product) Create and optimize content for website, landing pages, and campaigns with a strong
focus on conversion and SEO performance
Collaborate with Product Marketing to ensure clear value propositions, messaging,
TOOLS & TECH and positioning across all channels
Increase organic acquisition and engagement through SEO-driven content and
Google Analytics (GA4), Google Tag distribution strategies
Manager, Looker Studio Analyze content performance and user behavior to continuously refine messaging and
Google Ads, Meta Ads improve conversion rates.
Ahrefs, SEMrush, Screaming Frog,
Google Search Console Strategic Marketing
HubSpot (basic), CRM systems Align marketing initiatives with revenue goals, focusing on pipeline generation, ARR
(Bitrix24, AmoCRM), eSputnik growth, and customer expansion;
WordPress, Weblium, OpenCart, basic Plan and coordinate functional workflows for marketing team;
HTML/CSS Analyze marketing and funnel performance, identifying inefficiencies and
Trello, Jira, Slack, Google Workspace implementing scalable improvements.
Canva, Figma
AI & automation tools: ChatGPT, Make
(Integromat)
 June 2023 - Jan 2025
Language B2B / SaaS / E-commerce / EdTech
Independent Marketing Consultant (Freelance)
English
Achivements summary:
Ukrainian Developed marketing and SEO strategies for B2B companies in US and EU market;
Conducted market research and GTM analysis for international expansion (US, EU);

Reference
Reduced cost per lead by 50% through campaign restructuring and optimization;
Performed marketing and funnel audits to identify growth opportunities;
Built semantic cores and SEO strategies aligned with business goals.
Projects examples:
Yuriy Klymyk Healthcare Industry (Ukraine) - Performance & Conversion Optimization (Google Ads)
API2Cart / CEO Conducted a full audit of Google Ads campaigns, identifying key drivers of high cost
Phone: [відкрити контакти](див. вище в блоці «контактна інформація») per lead (inefficient keywords, poor structure, irrelevant traffic)
Restructured campaigns, optimized targeting and keyword strategy, and aligned
Email : [відкрити контакти](див. вище в блоці «контактна інформація»)
performance with business goals (lead quality vs. volume)
Result: Reduced cost per lead by ~2x and improved overall marketing budget efficiency
Khrystyna Oliinyk Packaging Distributor (USA) - Marketing & SEO Strategy (B2B)
Developed a go-to-market marketing strategy for a US-based B2B company
EX-Head of Marketing / API2Cart
Conducted market, competitor, and ICP analysis to define positioning and target
Phone: [відкрити контакти](див. вище в блоці «контактна інформація») segments
LinkedIn: khrystyna-dzhuscom Designed SEO strategy, content structure, and acquisition channels to support
pipeline growth
Result: Established a clear B2B customer acquisition strategy and built a scalable
foundation for organic growth
EdTech Company (Ukraine → USA) - Go-to-Market & Market Entry Strategy
Conducted US market research, including competitive analysis, demand validation,
and positioning
Defined ICP and key customer segments
Developed market entry strategy (messaging, channels, risks)
Result: Prepared a strong foundation for entering the US market and reduced product–
market fit risks

Feb 2023 - June 2023
Vikar
Marketing Specialist
Optimized website structure and SEO, increasing organic CTR from 0.4% to 2.7%
Improved site visibility and user experience through technical and content
optimization
Managed Google Ads campaigns and monitored performance metrics
SEO optimization of two websites, including improvements in site structure, content
quality, and technical performance
Development of SMM strategy and content plans, including execution of giveaways
and promotional campaigns
Social media management (Facebook, Instagram): content creation, performance
analysis, and optimization
Identification of technical and UX issues on websites and preparation of technical
requirements for improvements
Management of Google Ads campaigns and ongoing performance monitoring
Traffic and performance analysis using Google Analytics
Planning and execution of POS marketing activities
Coordination of outdoor advertising and branded materials (banners, merchandise,
etc.) with external contractors
Quality control, timeline management, and ensuring compliance with brand guidelines
Management of marketplace listings, including creation and SEO optimization based
on keyword research

Mar 2022 - Aug 2023
Digital Initiatives (NGO)
Product & Growth Marketing (Volunteer / Early-stage Projects)
Contributed to the development and launch of digital products from idea to go-to-
market
Defined product roadmap and prepared technical requirements for websites and
digital platforms
 Collaborated with developers and designers to deliver user-focused solutions
Conducted market and user research to support product decisions
Developed website structures and content aligned with user needs and business goals
Supported product launches and early-stage growth initiatives Product development
from startup stage, including websites and mobile applications
Building product roadmaps and defining development structure
Conducting marketing analysis and preparing technical specifications (TK)
Applying SWOT, PEST, BCG, and GE analyses; working with KPI and CTR metrics
Developing digital tools and products and Writing content (articles and website copy)
Creating websites using WordPress (Elementor), Carrd, and Weblium
Supporting applications for international grants and programs

Aug 2020 - Feb 2022
House of Happiness, Real Estate
Marketelogist/Real estate agent
Development of marketing concepts based on market and competitor analysis
Design of outdoor advertising banners and social media visuals
Creation of business cards and other marketing materials
Development of the company’s brand book and visual identity guidelines
Management of the company’s Facebook page
Creation and placement of advertisements across real estate platforms
Preparation of documentation for various types of real estate sales