Максим

Max Makarenkov
Date of birth: 03.02.1993
Address: Odessa, Ukraine
Phone(messengers): [відкрити контакти](див. вище в блоці «контактна інформація»)
Email: [відкрити контакти](див. вище в блоці «контактна інформація»)
Skype: live:makarenkov93_1
[відкрити контакти](див. вище в блоці «контактна інформація»)

Education:
2009-2014.
Odessa National Maritime University
Faculty of Economics and Management
Specialty: Economics of Enterprises

Additional education:

- English Advanced C1
- Estimation in construction industry
- Accounting and taxing
- Finance management
- QA

Work Experience:

Chief Marketing Officer
MARODON (https://marodon.media/)
Jul 2023 - Present ·
Odessa, Ukraine (remote)

Running a comprehensive full-cycle marketing agency, overseeing a wide spectrum of services encompassing the entire lifecycle of businesses within the digital domain, from their conception and maintenance to strategic promotion.

We help small and medium-sized enterprises (SMEs), startups, e-commerce businesses, agencies, and product companies in increasing sales, attracting customers, expanding products and outlining their services in a modern competitive environment.

Within our team, we have marketers, advertisers, designers, content creators, web and mobile developers, scriptwriters, video directors, managers, and sales specialists—the power that enables to implement solutions for fostering business development and aiding their growth.

Our Principal Six Domains:

- Digital Marketing and Advertising
- Video Marketing Production
- Brand Crafting
- Design and Development
- Social Media Management
- Digital Strategy Development and Execution

Skills: Strategic Marketing · Performance Marketing · Video Marketing Production · Brand Development · Digital Marketing
Marketing Consultant
Self-employed
Dec 2021 - Jan 2023 · 1 yr 2 mos
Odessa, Ukraine (remote)

Marketing consulting worldwide, encompassing both B2B and B2C sectors.

- Collaborated with startups, product-focused firms, and outsourced businesses, driving impactful marketing and sales strategies.
- Led initiatives for brand establishment, overseeing content creation and multi-channel marketing campaigns.
- Conducted thorough market research, identifying opportunities and crafting tailored strategies for distinct business landscapes.
- Used data-driven insights to optimize marketing performance, refining tactics for improved reach and engagement.
- Organized cross-functional teams, ensuring cohesive efforts and streamlined execution for measurable outcomes.
- Regularly assessed performance, iteratively enhancing strategies to adapt to evolving market dynamics.

Skills: Performance Marketing · Content Creation · B2B Marketing · Brand Development · Product Management

Head Of Digital
ORAMETALL
Apr 2020 - Oct 2021 · 1 yr 7 mos
Oranienburg, Brandenburg, Germany (remote)

Managing the Strategic Launch of E-Commerce company, Orametall.de:

- Guiding comprehensive marketing and sales initiatives to establish a robust market presence.
- Directing intricate product management strategies, encompassing A/B testing, customer development, hypothesis validation, analytics, customer journey mapping, and enhancing UX/UI dynamics.
- Leading multifaceted project management, including task delegation, meticulous budget and quality control, and securing terms compliance across development, marketing, design, web development, marketplaces management, 3D modeling, branding, and content production.
- Conducting thorough market analysis, defining unique selling propositions (USPs), and delineating the company's developmental trajectory and market positioning. Selecting pivotal technical components for effective online sales.
- Formulating meticulous strategies and processes to navigate the company's growth trajectory.
- Assembling a skilled team, comprising designers, 3D modelers, web developers, SEO specialists, copywriters, content managers, PPC experts, engineers, and other essential roles, crucial for the successful launch of the company.
- Gathering and analyzing market feedback, facilitating iterative product adjustments based on customer input.
- Continuously refining the company's operational frameworks and processes to ensure optimal efficiency.
- Collaborating effectively with external contractors to leverage specialized expertise and resources.

Skills: Digital Strategy · Search Engine Optimization (SEO) · Business Planning · Analytical Skills · CMO · Human Resources (HR) · Managerial Finance · Project Management · Product Management

Product Manager
Argobrands
Feb 2018 - Jan 2020 · 2 yrs
Atlanta, Georgia, United States (remote)

Marketing and Product management for Geniani and RoyalCraftWood e-commerce brands:

- Supervising Amazon account management, closely monitoring key metrics and financial performance to drive consistent sales growth. Aspiring to secure the coveted best-seller position within designated product categories.
- Spearheading comprehensive product management strategies, including A/B testing, customer development, hypothesis validation, analytical assessments, and enhancing visual content.
- Managing multifaceted project management involving various stakeholders: designers, copywriters, developers, logistics managers, PPC, SMM, SEO specialists, influencers, affiliates, and freelancers.
- Formulating streamlined business processes across diverse company facets, encompassing customer support, social media management, operations, design, advertising, marketing, and logistics.
- Exercising hands-on control over websites, social media platforms, and marketing services, ensuring a cohesive and impactful online presence.
- Initiating and optimizing advertising campaigns, consistently analyzing competitors' strategies, and implementing traffic-boosting innovations.
- Addressing administrative intricacies with Amazon, proactively enhancing product listings, and facilitating effective customer engagement and resolution.

Skills: Marketing Management · Marketing · Operations Management · Project Management · Product Management · Business Process

Development Manager
Odrex
Jun 2017 - Jan 2018 · 8 mos
Odessa, Ukraine

Marketing within Private Healthcare Sector:

- Devising a comprehensive marketing strategy to elevate the clinic's brand presence and outreach.
- Performing a analysis of the clinic's advertising and digital campaigns, identifying areas for refinement and strategic augmentation.
- Conducting a comprehensive assessment of the clinic's existing business processes, with a keen focus on optimization and streamlined operational efficiency.
- Managing the clinic's branding initiatives in alignment with marketing strategies, ensuring a cohesive and impactful market presence.
- Implementing data-driven insights to refine marketing tactics and ensure alignment with the clinic's overarching goals.
- Collaborating with cross-functional teams to leverage collective expertise and drive successful execution of marketing campaigns.
- Monitoring industry trends and competitors to fine-tune marketing approaches and maintain the clinic's competitive edge.
- Establishing key performance indicators (KPIs) to quantify marketing success and facilitate informed decision-making.
- Ensuring consistent brand messaging and visual identity across all marketing channels, fostering recognition and trust among the target audience.

Skills: Strategic Planning · Marketing Strategy · Marketing · Business Process · Project Coordination

Project Manager
Upwork/Codediller
Nov 2016 - Jun 2017 · 8 mos
Odessa, Ukraine

Project Management in Web Development:

- Establishing close partnerships with clients situated in the USA to deliver customized solutions.
- Gaining and refining project requirements, subsequently translating them into precise specifications.
- Directing the allocation of tasks to both developers and designers, ensuring seamless task execution.
- Enforcing rigorous quality assurance procedures and maintaining vigilant control over team workflows.
- Driving sales initiatives, particularly on platforms like Upwork, to amplify project visibility and engagement.

Skills: Project managemnet · Sales · Web Development · People Management

QA, Technical writer
482.solutions
Sep 2016 - Nov 2016 · 3 mos
Odessa, Ukraine

Quality Assurance in Web development:

- Stringent quality assurance and meticulous testing procedures.
- Conceptualizing prototypes and generating comprehensive technical documentation.
- Ensuring robustness through rigorous testing and quality checks.
- Creating visual prototypes and detailed technical documents to guide projects.
- Upholding quality through systematic testing and validation processes.
- Translating concepts into prototypes while preparing thorough technical documentation.

Skills: Quality Assurance · Technical Writing · Scrum · Finance

Project Manager
Altena (building company)
Sep 2014 - May 2016 · 1 yr 9 mos
Odessa, Ukraine

Project Management in Construction:

- Exercising comprehensive control and strategic organization throughout the project lifecycle, commencing with the formulation of commercial offers or the initiation of tender processes, and culminating in the successful completion of construction endeavors.
- Formulating contractual agreements, crafting compelling commercial proposals, and preparing crucial foundational documentation.
- Spearheading the procurement and logistics aspects of construction materials and resources.
- Engaging in adept negotiation with counterparts and relevant stakeholders to ensure project alignment.
- Directing and supervising construction teams, ensuring an unwavering focus on exceptional quality, strict adherence to project timelines, and effective budgetary governance for high-priority undertakings.
- Generating, refining, and overseeing the entire spectrum of estimation documents, concurrently taking charge of pivotal managerial accounting functions.

Skills: Accounting · Construction Estimating · Business-to-Business (B2B) · People Management · Project Management