Юлія

Profile
Experienced Marketing Manager with over 10 years experience in marketing,
communication, brand and media planning. Adapt in research, analytics, strategy,
Iulia Grishina account management. Focused on a result and brand performance.

S T R AT E G I C C O M M U N I C AT I O N S
MANAGER
Employment History
Communication manager for EU markets, Dentsu X, London
Details SEPTEMBER 2022 — PRESENT

Key responsibilities:
Kiev
Ukraine Account management:
[відкрити контакти](див. вище в блоці «контактна інформація»)
• Responsibility for media planning in regions of Europe: NOE, DACHIT, SWE,
[відкрити контакти](див. вище в блоці «контактна інформація»)
SEE, CEE.
• Collaborate with client and the account team to fully decipher business
objectives, contribute to the strategy, and translate this into media plans for
Links
EU markets.
LinkdIn • Determine the media channel selection across both traditional offline and
digital channels, effective time ad locations, KPI.
• Communication with buyers in local markets to ensure implementation of
Skills
planned/approved campaign.
Critical thinking and problem • Supervise the implementation of the media campaigns.
solving
• Evaluate the success of campaign.
• Research the media and consumer landscape of EU markets.
Ability to Work in a Team
Startegist , Dentsu X , Kiev
Leadership Skills MARCH 2021 — PRESENT

Key responsibilities:
Fast Learner
• Responsible for preparing media strategies;
Communication Skills • Managing strategy process;
• Analysis and research of the market, sales, competitors, brand, consumer
Marketing Strategy insight;
• Launching cover and performance campaigns;
Media Strategy
• Presentation to clients.

Brand Strategy Strategic Lead , Havas Ukraine , Kiev
JUNE 2019 — FEBRUARY 2021

Key responsibilities:
Hobbies • Leading the preparation of media strategies for current clients and new
Hiking, sport, cooking, business;
psychology • Managing projects, research and media teams;
• Analysis and research of the market, sales, competitors, consumer insight;
• Launching cover and performance campaigns;
Languages
• Presentation to clients;
English • Implementation of innovations in agency products - implementation of a
network approach + localization.

Communication manager on Social project "Moving Forward Together", EU
Association in Ukraine, Kiev
SEPTEMBER 2018 — FEBRUARY 2019

Key responsibilities:

• Development of communication strategies;
• Analysis of social problems, determination of the target audience, key
messages, media channels;
 • Managing research and media teams;
• Evaluation of campaign results.

Head of marketing analysis , Media Direction (OMD Group), Kiev
J U LY 2 0 1 7 — A U G U S T 2 0 1 8

Key responsibilities:

• Leading the direction of market and consumer analytics for the development
of media, creative and PR strategies;
• Leading the direction of launching online marketing surveys;
• Preparation of regular reviews of the media market, economy, consumers.

Research manager , Media Direction (OMD Group), Kiev
M AY 2 0 1 3 — J U LY 2 0 1 7

Key responsibilities:

• Processing of monitoring databases of all media channels;
• Competitor’s media analysis, prepare media reports;
• Consumer and brand analysis.

Education
Master's in Law, Kyiv University of Market Relations, Kiev
SEPTEMBER 2009 — FEBRUARY 2011

Bachelor's , Collegue of Finance and Law , Kiev
S E P T E M B E R 2 0 0 4 — M AY 2 0 0 9

Courses
New manager "From me to we", Dentsu Learning
OCTOBER 2022 — DECEMBER 2022

Effective manager , Ernst and Young
SEPTEMBER 2021 — SEPTEMBER 2021

Brand strategy , Superludi
M AY 2 0 2 1 — M AY 2 0 2 1

Digital Strategy , Superludi
FEBRUARY 2021 — FEBRUARY 2021