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SOFIIA KASIANENKO
Communications specialist [відкрити контакти](див. вище в блоці «контактна інформація»)

Non-government organizations [відкрити контакти](див. вище в блоці «контактна інформація»)

United Nations Development Programme | Communications Associate UNDP in Ukraine 2025

Developed and executed a comprehensive communications strategy and plan for the Mine Action Project.
Fostered collaboration with the Government of Ukraine, special services, and non-governmental partners to enhance
internal and external communications.
Produced diverse communication materials, including press releases, social media content, videos, and leaflets.
Coordinated and supervised the work of videographers, photographers, and designers to ensure consistent messaging and
visual quality.

Elected Officials to Protect America | Project Coordinator 2024

Advised and developed innovative processes, tactical approaches, and strategy for project implementation.
Assisted and supported Certificate in Public Leadership Certificate program logistics and administration.
Developed and implemented outreach strategy for elected officials.
Lead EOPA’s media outreach and collaboration, establishing new contacts and maintaining the previous networks.
Led social media strategic campaigns to build awareness and educate lawmakers on key climate issues.
Main projects: EV Tour, Certificate in Public Leadership program, Climate Week, Ukraine Energy Security Marshall Plan

Chemonics | Strategic Communications Advisor 2024

Advised on external communication strategies and projects focusing on success stories and storytelling.
Reported and conducted interviews for comprehensive surveys and researches, creating as a baseline for the future
communication campaigns in hromadas.
Led video production. Facilitated training courses for local government representatives.
Main Projects: Media landscape research for districts (hromadas) in Ukraine, video archive development.

Reform Support Team at the Ministry of Environmental Protection and Natural Resources of Ukraine | 2023
Communications manager
Coordinated Ministry and Minister interviews with international and Ukrainian journalists. Hosted international press
conference in Dubai, UAE.
Led social media and website content strategic campaigns to build awareness about MEPR.
Created media content: press releases, reports, statements, talking points, and presentations.
Main Projects: Conference “United for Justice. United for Nature” in Kyiv and COP28 UN Climate Conference in Dubai,
UAE.

IT Ukraine Association | Public Relations manager 2023

Created content for media partnership collaboration with biggest IT outlets (Speka, Happy Monday, MC Today, Dou,
Dev ua, AIN media).
Communicated with Assosiation sponsors and stakeholders via weekly newsletter and monthly reporting.
Led social media campaign on LinkedIn and Facebook.
Main Project: Advocacy for the law on reserving IT professionals from mobilization in Ukraine during full-scale war.

Suspilne Kultura, Public Broadcasting Company of Ukraine | Public Relations manager 2021- 2023

Created content and collaborated with Suspilne, Detector media, New Voice, Segodnya, Cases, Marie Claire, BBC
journalists.
Managed Suspilne documentaries screenings for the press and influencers.
Main Projects: Eurovision Song Contest, Junior Eurovision Song Contest and various documentaries.

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Tabasco Creative Agency, CMS group | PR manager 2019-2020

Conducted marketing research and analysis, and undertook implementation for clients.
Created brands content for Ads of the World, Ad Age, Lürzer's Archive, Cases, MMR, RAU, Obozrevatel, NV, Liga, and
BBC media.
Collaborated with political, lifestyle and tech influencers.
Managed internal and external events for the agency and clients.
Key Clients: Telecommunications, FMCG, NGO and IT.

Ukrainian Institute for the Future, think tank | PR manager 2017-2018

Developed and implemented a communication strategy to build audience trust.
Collaborated with journalists, edited expert materials for the press, and got the first 19k brand mentions.
Managed weekly UIF presentations, crafted the announcements, press releases, reports and social media posts.
Led website and social media content creation and distribution. Gained the first 11k Facebook subscribers.
Main Projects: UIF launch, Book Forum 2017 participation, special issue with NV collaboration, “Challenges and
possibilities” annual research presentation.

JOURNALISM EXPERIENCE

PUBLIC MEDIA ACADEMY (Deutsche Welle+Suspilne) | Online course for young journalists creator 2021-2022
Course studying plan: storytelling as a game; mobile journalism; tools for practical journalists time management;
editor's checklist for media texts; journalistic genres' transformation; journalists’ essential soft skills in 2021; laws and
regulations in journalism: 5 typical situations; entering marketing: 7 professions to start a new career in 2021; podcasts:
a startup or an old school; interview as a method and a genre; ethics of journalistic creativity; social surveys results as a
source of information; how to be an effective media manager; journalist inspiration nature.

OBOZREVATEL media | Editor, Project Manager 2016-2017
Transformed entertainment sections into a higher-quality media outlet, balancing the urge to increase traffic with
journalistic standards.
Implemented fact-checking tools and worked with sources, set up news monitoring and parsing, collaborated with
SEO experts.
Built trusted relationships with show business PR teams.
Collaborated with technical specialists to change the interface of the website's homepage.
Managed internal and external contributors to create original content.
Participated at Web Summit 2016 in Lisbon as a press from Ukraine representative.
Participated in cinema screenings and concerts as a press representative.

PODROBNOSTI media | Journalist, editor 2014-2016
News, political talk show "Black Mirror", "Showbiz", "Auto", "Tech", and "Fun" components editor.
Utilized monitoring tools to search for and analyse relevant topics and trends.
Maintained communication with TV news production and video editing department and other TV departments to
ensure high-quality content.
Coordinated editorial meetings and facilitated effective internal communication by creating guides for journalists
within the editorial team. Conducted onboarding for new editors.
Collaborated with celebrities, non-government and government public relations specialists to obtain exclusive
materials and support social media publications and cross-posting.
Generated talk show "Black Mirror" and "Podrobnosti" program Twitter and website online translations.

VGORODE, UMH group | Journalist 2013-2014
Ensured sufficiently high traffic to attract local advertisers by creating publications and special projects.
Conducted interviews with entrepreneurs.
Participated in press tours to local businesses and reported on their activities.
Created special reports on cultural events and a "life hacks" section with household tips.
Maintained feedback with readers through social media, creating memes and surveys.
Documented Russia's armed invasion into Ukraine in 2014 events.
Published Lugansk region cultural development report "The Art of Living in Lugansk: Between Muse and War" in
Dzerkalo Tyzhnya (zn ua) analytical newspaper.

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EDUCATION

Volodymyr Dahl East Ukrainian National University | Master's degree in Journalism
2008-2013

CERTIFICATIONS

“UNDP Branding Essentials” 2025

“Individual First Aid Course” 2025

“Basic Security in the Field (BSAFE-English)” 2025

“Ethics and Integrity at the United Nations Development Programme” 2025

“Fraud and Corruption Awareness and Prevention (UNDP, UNFPA, UN WOMEN, UNCDF)” 2025

“Certificate in Public Leadership” | in partnership with the University of San Francisco and Elected Officials to Protect America 2024

“Chemonics International Anti-Harassment and Discrimination” (Global Edition) 2024

“Chemonics International Standards of Business Conduct Course” from the Ethic and Compliance Office 2024

“Highfield Level 2 International Award in Basic Life Support and Use of an AED” | Highfield Qualifications 2024

“Storytelling for Recruiting and Employee Retention” | LinkedIn Learning 2024

“PR, Journalism, Marketing, and Politics” | Svobodnaya Academy 2017

“Media Development. Election Coverage” | Deutsche Welle 2014

“World standards of journalism” | Friedrich Naumann Foundation for Freedom 2014

“Modern technologies of journalism: visualization and using social media” | Ukrainian Editors Association 2014

LANGUAGES

English | Advanced (C1)
Ukrainian | Mother tongue

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