Кристина

Kristina Alekseychuk

Date of birth: 12/08/1991 Nationality: Ukrainian Gender: Female Phone number:

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ABOUT ME

I have 10+ years of experience in PR and, in recent years, have expanded my expertise into marketing and employer
branding. My background also includes content production, project management, and event management.

WORK EXPERIENCE

HEAD OF MEDIA – SYMBOL – 09/2022 – Current – KYIV, UKRAINE

Conceptualized and launched the online edition of Symbol Magazine and the print edition of Symbol News from
scratch, assembling and leading editorial teams of 6 and 11 members.
Served as Editor-in-Chief, overseeing editorial strategy, content planning, production schedules, editing, and visual
consistency. Oversaw the production of 8 print issues, managing the full editorial process from planning to publication.
Initiated and delivered special editorial projects.
Created and coordinated a team of 2 content specialists responsible for producing content across 40+ company
Telegram channels.
Covered Milan Fashion Week by producing content across Symbol’s media platforms, including Symbol Magazine,
Symbol News, Instagram, and Telegram channels, featuring runway shows and brand presentations by Dolce &
Gabbana, Versace, Ermanno Scervino, Jimmy Choo, Giuseppe Zanotti, and other fashion brands.

EMPLOYER BRAND SPECIALIST – OBRIO – 08/12/2025 – 31/07/2026 – WARSAW, POLAND

Developed and executed OBRIO's Employer Brand strategy for expansion into the Polish market.
Organized OBRIO Hello Warsaw, a flagship external event in collaboration with Netflix and Diia.Business Warsaw,
bringing together 62 participants and achieving an average satisfaction score of 4.8/5.
Launched the Product Deep Talk community in Warsaw, organizing an event for 21 mid-level and senior Product
мanagers and creating a dedicated Telegram community.
Organized a company visit to OBRIO in collaboration with Notabene, welcoming 20 founders and business owners
from the Ukrainian business community in Warsaw.
Organized 17+ OBRIO Wellness and OBRIO Spiritual Club events, established 5 partnerships with leading sports clubs
in Warsaw, and launched the OBRIO Counter-Strike community, organizing 15+ community meetups.
Planned and delivered 2 large-scale internal company events, including Business Day and an Italian-themed event for
50 employees.
Created employer branding content for social media and internal communication channels.

DEPUTY HEAD – DIIA.BUSINESS CENTER IN WARSAW – 01/09/2024 – 30/05/2025 – WARSAW, POLAND

Developed and executed marketing and PR strategies for Diia.Business Warsaw.
Introduced new event formats, including Ukrainian Community Connect, public interviews with entrepreneurs, and
networking events for influencers and businesses.
Organized 21 offline events (30–280 participants), 5 online sessions, and 8 live broadcasts, while contributing to 11
partner events.
Established partnerships with 46 entrepreneurs, companies, and industry experts, including Monobank, Lviv
Croissants, Chornomorka, Bacchewski Restaurant, VOVK, Marina Borzhemska, Natalka Denysenko, Mykhailo Katsurin,
and others.
Collaborated with 8 Ukrainian influencers (10K–370K followers), generating a combined audience reach of
approximately 850,000.
Secured media coverage in ELLE Ukraine, W-Fair, and UAPL, reaching a combined audience of approximately 12,800.
Initiated and delivered an educational project in partnership with the Institute of Business Psychology for 32
participants, consisting of a six-webinar series.
Secured Diia.Business Warsaw's participation in the "Together Towards Independence" project by PSPM.
Initiated and delivered 2 commercial partnerships, contributing to the center's financial development.
Contributed to the preparation of the Diia.Business project proposal for the European Bank for Reconstruction and
Development (EBRD).
Coordinated the daily operations of a 4-person team, introduced a new weekly planning and reporting framework, and
contributed to the development of new educational and mentoring initiatives.

EXECUTIVE PRODUCER, STYLIST – FASHIONTV UA – 09/2020 – 02/2022 – KYIV, UKRAINE

Managed the end-to-end production of 8 episodes of FPeople, including scriptwriting, budget management,
coordination of the production crew and featured guests, and oversight of all production processes.
Coordinated the production of 6 episodes of FEvent, developing filming scenarios and directing the host and camera
crew throughout the production process.
Participated in the international Fashion Ocean Show project at Titanic Mardan Palace in Turkey, coordinating 2–3
fashion shows per day over the course of a week in collaboration with Ukrainian fashion brands, models, and the
production team.
Hosted the FTV Backstage program, showcasing behind-the-scenes production processes and styling featured guests,
including outfit selection and image development.

HEAD OF PR, INFLUENCER MARKETING MANAGER – MODOZA / ELISABETTA FRANCHI – 02/2021 – 08/2021 – KYIV,
UKRAINE

Developed PR and influencer marketing strategies to strengthen the market positioning of the company and its brands
Modoza and Elisabetta Franchi.
Coordinated the work of the SMM Specialist, Performance Marketing Specialist, and Graphic Designer.
Managed influencer marketing initiatives by identifying relevant creators, negotiating partnerships, and evaluating
campaign performance. Secured collaborations with 12 influencers, including Diana Gloster, Tina Sizonova, Anita
Solovey, and others.
Secured 6 publications in leading fashion media, including Cosmopolitan, Touch Magazine, and L'Officiel.
Led cross-functional content production teams, managing the full cycle of photo and video production for the
company's brands.
Produced and organized 5 commercial photo shoots for advertising campaigns, lookbooks, and visual merchandising,
including the Chicago Central House storefront and City Light advertising displays at TSUM Department Store.

PR DIRECTOR – COOPERATION WITH FITNESS COACH, CELEBRITY ANITA LUTCENKO – 03/2014 – 10/2021 – KYIV,
UKRAINE

Working with a personal brand;
Creating and maintaining a communication strategy;
Creation of press releases, media proposals and other communication materials;
Writing and implementing projects with partners;
Organization of filming and PR activities;
Planning and conducting events;
Monitoring of trends and innovations in the field of PR with the aim of constantly improving strategies;
Evaluation of the effectiveness of PR campaigns.

PROJECT MANAGER, HEAD OF COMMUNICATION PROJECTS – WOWBODY – 09/2018 – 01/2021 – KYIV, UKRAINE

Formation and implementation of a PR strategy for brand development and promotion; Maintenance of a PR activity
plan (monthly, seasonal, annual);
Promotion of company representatives and key names;
Work on brand reputation and positioning;
Work with the media. Monitoring and editing mentions, forming a contact database, posting materials, developing
topics and joint projects, preparing the necessary data (comments, layouts, photos);
Organizing photo sessions, interviews;
Writing press releases, interviews and PR materials;
Organizing press conferences, presentations, open training sessions, autograph sessions. Participation in partner
events;
Organizing joint projects and collaborations with other companies and brands; Communication and work with opinion
leaders. From strategy to negotiations and control over the implementation of agreements;
Maintaining reporting tables. Monitoring and analyzing PR activities and the media space;
Creating creative ideas for communication projects and campaigns, conducting strategy sessions and brainstorming;
Management of a team of PR managers and quality control of client communications;
Interaction with contractors;
Control and support of implementation of communication strategies.

EDITOR – L' OFFICIEL MAGAZINES, PUBLISHING HOUSE VAVILON – 02/2017 – 08/2018 – KYIV, UKRAINE

L' Officiel magazine, columnist for the "Dialogues" section:
- organizing, conducting and writing interviews with the subject.

PR MANAGER, EVENT MANAGER – PINK MAGAZINE, PUBLISHING HOUSE VAVILON – 02/2017 – 08/2018 – KYIV,
UKRAINE

Developing and implementing a PR strategy for the publication's development and promotion;
Managing brand reputation and positioning;
Monitoring and editing mentions in the media, writing and posting news and post-releases;
Organizing image events for public figures, advertisers, partners and readers: concerts, brunches, spa and beauty days,
autograph sessions, issue presentations;
Participating in partner events;
Organizing joint projects and collaborations with other companies and brands;
Working with opinion leaders and bloggers;
Communicating with public figures and managing all agreements on publication in the magazine (from cover hero to
interviews);
Managing the advertising budget and reporting on completed activities;
Interacting with subordinates and contractors.

COLUMNIST FOR THE FOLLOWING SECTIONS: "MEN'S TALK", "HEALTH", "CENTRAL PROJECT" – PINK MAGAZINE,
PUBLISHING HOUSE VAVILON – 02/2017 – 08/2018 – KYIV, UKRAINE

Developing an idea, selecting a topic and subjects for the article;
Communicating with subjects: from the filming stage for the project to approval of the material;
Writing materials about art, beauty and health;
Organizing, conducting and writing interviews with subjects.

PR MANAGER – 1+1 MEDIA TV CHANNEL – 01/2016 – 02/2017 – KYIV, UKRAINE

Work on the project "Kvartal 95" and TV series of the 1+1 channel;
Development and implementation of the project promotion strategy;
Writing texts: press releases, interviews, reports;
Work with media representatives;
Organization of events: presentations, conferences;
Briefing of actors, producers and other representatives of the TV channel;
Maintaining weekly reports on work on projects;
Market monitoring and analysis of activities carried out;
Immediate response to crisis situations and management of the company's reputation in negative situations.

PROJECT MANAGER, EDITOR ІN CHIEF – TOUCH MAGAZINE – 08/2012 – 01/2016 – KYIV, UKRAINE

Creating a concept and implementation plan for the project;
Compiling a brand book and project budget;
Assembling a team;
Preparing and publishing 178 pages for printing every two months;
Organizing photo sessions for thematic materials and covers;
Organizing the work of the team;
Developing commercial projects;
Writing texts and interviews;
Working with a designer on the design of the publication;
Organizing image events for the magazine with the participation of public figures and partners.

EDUCATION AND TRAINING

16/05/2025 – 21/05/2025 Warsaw, Poland
WARSAW MARKETING BOOTCAMP Genesis, Meta
2013 – 2014 Kyiv , Ukraine
FACULTY OF ORGANIZING FILM AND TELEVISION PRODUCTION, MASTER’S DEGREE Kyiv National
University of Theatre, Film and Television, named after I. K. Karpenka-Kary

2009 – 2013 Kyiv , Ukraine
FACULTY OF TV JOURNALISM, BACHELOR DEGREE Kyiv National University of Culture and Arts, Institute of
Film and Television

LANGUAGE SKILLS

Mother tongue(s): UKRAINIAN
Other language(s):

UNDERSTANDING SPEAKING WRITING

Listening Reading Spoken production Spoken interaction

ENGLISH B1 B1 B1 B1 B1

POLISH B2 B2 A1 B2 B2

Levels: A1 and A2: Basic user; B1 and B2: Independent user; C1 and C2: Proficient user

HONOURS AND AWARDS

2009
Member of National Society of Journalists of Ukraine – National Society of Journalists of Ukraine

2008
Winner of the International Essay Competition for Young Leaders – Masakhis Goi Peace Foundation
and UNESCO

2012
Winner of the Open World Program – United States Congress

CREATIVE WORKS

2021 – CURRENT
Teacher of the course Stylist-image maker at the Academy of Style and Design Andre Tan

2021 – CURRENT
Founder of a small PR and production agency

PR-strategy, photo-video organizations and styling for brands, magazines, celebrities.

ORGANISATIONAL SKILLS

Proactive, Good Communication skills, Team player, Strategic Planning Skills, SMM, Google Ad MC
Office, Canva, Photoshop, Adobe InDesign