Anna

OBJECTIVE
Manage, Develop, and Grow a Digital Marketing, E-Commerce Marketing, Data-Driven Marketing, or Product Marketing Management Company
QUALIFICATIONS
• 15+ years of experience in digital marketing, event marketing, business growth marketing, and data-driven marketing.
• 13 years of management experience that included recruitment of personnel, management of departments, development of departments, motivational programs for employees, and budget management.
• In-depth experience teaching marketing classes for corporate staff development.
EDUCATION and TRAINING
• Masters in Administrative Management, National Aviation University
• Masters in Software Engineering, National Aviation University
• Bachelor in Computer Science, National Aviation University
• Google Partners: “Entering the export market new opportunities for business development”
• Google Conference for Agency: “Digital Marketing”
• Google: “Performance Marketing”
• Google: “Mobile Marketing”
• Google: “Google for Gaming”
LANGUAGE SKILLS:
Ukrainian: fluent, English: Advanced, B2

PROFESSIONAL EXPERIENCE
"Webtris" LLC 1/18 to 1/24
Webtris - digital agency specialized in B2B|B2C businesses generated leads, built brand awareness, and drove revenue (Kyiv. Ukraine)
Product Marketing Director (PMD)

Clients: Engineering companies, car dealerships, insurance companies, logistics companies, financial companies, beauty products companies, etc.
• Managed client relationships via Customer Lifetime Value analyses that ranged from 3 to 6 years to determine the long-term revenue potential of various customer segments.
• Managed product releases and crafted go-to-market plans using various messaging strategies.
• Improved time-to-market by 30% using a digital marketing strategy overhaul process that often included the redesign of core products.
• Created lead generation strategies that contributed to an increase in B2B|B2C sales by 24%.
• Managed advertising budgets based on profitability metrics (KPI, ROI, CRO).
• Used AI-powered tools to increase ROI and campaign effectiveness resulting in a 25% increase in e-commerce sales and business growth.
• Ensured the company broke even within the 1st month of work due to my UI/UX design. Enhanced customer engagement and loyalty with UI/UX-focused A/B testing.
• Presented as a lecturer at more than 5 marketing seminars, trainings, and masterclasses throughout Ukraine.
Digital Mode LLC- Digital Marketing Agency 6/21 to 2/22
Chief Commercial Officer (CCO)
• Hired and trained 8+ marketing professionals in 1 month.
• Managed a team of 10+ digital marketing specialists such as SEO, PPC specialists, Designers, Analysts, E-mail specialists, etc. Oversaw professional development and training of specialists. Managed KPIs set by the client.
• Created and organized workflows to ensure effective collaboration among all agency departments.
• Collaborated with a team to create marketing strategies and events aimed at boosting company sales.
• Created and implemented comprehensive marketing plans for diverse businesses with a focus on maximizing ROI, KPIs, and achieving sales targets.
• Ensured the agency fulfilled all customer obligations resulting in a 95% customer satisfaction rate.
• Conducted digital marketing analysis to devise effective strategies for the agency.
• Addressed issues related to commercial, economic, and professional activities of the agency.

"ADLABS-Ukraine" LLC- Digital Marketing Agency 2/11 to 1/18
Marketing Director
• Worked with a team to create promotional content, marketing strategies, and events to drive sales for the company.
• Developed and executed comprehensive strategies for various businesses, focusing on maximizing ROI and achieving sales targets.
• Organized, planned, and executed more than 30 events.
• Presented at over 20 marketing conferences, programs, seminars, trainings, and master classes in Ukraine covering topics such as PPC, SEO, SMM, and Analytics.
• Instructed students at internet marketing and marketing schools for over 5 years.
• Met regularly with marketing partners and vendors.
• Developed a partner program that increased sales by more than 30% for the company.
• Created successful online marketing campaigns for major clients.
• Managed Google Ads, Meta Ads Manager, LinkedIn ads, Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, and etc, and various marketing tools for 7+ years.
• Conducted marketing campaigns using select KPIs and provided solutions to problems such as declining sales.

LLC "Begun"- Digital Advertising Agency 4/09 to 2/11
Marketing Director

• Successfully developed and implemented a public relations strategy for the brand 'Begun' in Ukraine. Part of the public relations strategy included expertly crafted news articles for traditional mass media distributions and online media distributions. The news feed on the website was consistently updated and event announcements were strategically published. Interviews and conferences were held with the assistance of local media organizations.
• Lectured at over 10 events and trainings on internet advertising.
• Skillfully prepared speakers for more than 20 presentations.
• Event manager for 12 seminars and trainings throughout Ukraine.
• Published data analysis findings in 4 issues of a quarterly analytical publication for mass media, advertising agencies, and companies called, “All-Ukrainian” that provided analysis of the internet advertising market in Ukraine. The final reports were published in the media.
• Organized e-mail marketing including weekly mailings to over 52,000 subscribers.

ADDITIONAL INFORMATION

Certification 2024:
Google Ads Search (ID: 106143128)
Google Analytics (ID: 263624219)

Lecturer/Teacher:
School of Advertising Technologies – the school of online marketing, 2009-2012
Be First Marketing School – the first school of practical marketing in Ukraine, 2013-2017

Hard skills:
Google Ads, Meta Ads Manager, LinkedIn ads, Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Copywriting, UI UX Design Project Marketing Management, Customer Service, Multichannel Marketing, Mobile Marketing, Video Marketing, Data Analytics, A/B Testing.

Soft Skills:
Communication Collaboration, Problem-Solving, Empathy and the Ability to Connect with Customers, Continuous, Improvement Negotiation, Analytical Skills, Adaptability, Teamwork, Multitasking, and Partner Networking.

Technology Skills:
CRM and Marketing Automation, Content Management System (WordPress CMS), Meta Business Suite, Google Search Console, Google Analytics, Google Ads, MailChimp, AI Tools, Sketch, Ahrefs, Hotjar, Canva, Asana, Slack, Trello, Jira.

Type of Employment Seeking:
Full-Time, Remote, Part-Time

Work Permit: Yes, C11