Sergii

SERHII HRECHENKOV
Barcelona, Spain, [відкрити контакти](див. вище в блоці «контактна інформація») | WhatsApp | [відкрити контакти](див. вище в блоці «контактна інформація») | Telegram | LinkedIn

PROFESSIONAL SUMMARY

E-commerce and Amazon Brand Manager with 9+ years of experience building and scaling private label
brands across EU and US markets. Proven track record of launching products from scratch, optimizing
listings, and driving revenue growth (+25%). Strong expertise in Amazon Seller Central, SEO, compliance,
and marketplace expansion.

Background in B2B/B2C sales and SaaS with demonstrated success in achieving 34% conversion rates and
driving customer acquisition. Experienced in leading cross-functional teams, optimizing operations, and
identifying growth opportunities. Additional foundation in financial markets, bringing strong analytical and
strategic thinking.

PROFESSIONAL EXPERIENCE

Senior Amazon Account Manager
Lezzat (UK & EU) | Jun 2026 – present

● Build an effective team of junior AM, data specialist, PPC manager, and designers
● Onboarded two new clients and successfully launched 7 new products for them
● Improved daily sales performance on three client accounts through promotions and other tools

Co-Founder / E-commerce & Marketplace Manager
Mystflame (EU and US markets) | Mar 2025 – Jun 2026

● Co-founded and scaled an e-commerce brand selling electric fireplaces across Europe
● Launched and managed sales channels: Amazon, DTC website, and marketplaces (including Leroy
Merlin)
● Built operations from scratch: product sourcing, listings, logistics, and pricing strategy
● Achieved stable and growing sales across multiple EU markets (580K+ annual revenue)
● Optimized product listings and positioning, improving visibility and conversion rates

Amazon Brand Manager
Secu AI (Ukraine / Germany) | Remote | Nov 2024 – Mar 2025

● Optimized product listings, SEO, and compliance for Amazon marketplace
● Reduced return rates by identifying product issues and implementing quality improvements
● Negotiated with manufacturers to optimize pricing, packaging, and reduce Amazon fees
● Improved product competitiveness and operational efficiency

Sales Manager (B2B Industrial Equipment)
KZESO LLC (Ukraine) | Remote | Jul 2024 – Nov 2024

● Generated new business opportunities for high-value industrial equipment (rail welding)
● Expanded international client base through direct outreach and negotiations
● Strengthened brand presence via participation in global industry exhibitions
Customer Success & SaaS Sales Specialist
Sellerise (USA) | Remote | Mar 2021 – Jul 2024

● Managed full-cycle B2B and B2C SaaS sales and customer relationships
● Handled 10,000+ inbound requests while upselling and expanding product usage
● Delivered 250+ onboarding demos in 3 months with a 34% conversion rate
● Acquired 300 new business clients, including large Amazon seller agencies
● Led competitor analysis initiatives, contributing to product improvements and customer growth

Amazon Seller / Account Manager (Private Label Business)
Self-employed | Remote | Mar 2016 – Jul 2024

● Built and scaled private label brands across Amazon marketplaces (US, UK, EU)
● Launched 150+ products with an average 25% profit margin
● Expanded operations into 5 international markets
● Managed full cycle: product development, sourcing (China/Ukraine), listings, and marketing

Lead Economist, Foreign Trade Finance
Ukreximbank (Ukraine) | Mar 2007 – Mar 2018

● Structured and executed 3 Eurobond issuances totaling $1.5B
● Collaborated with international financial institutions on major financing projects
● Contributed to launching a $50M renewable energy financing program
● Prepared financial analysis and presentations for large-scale debt agreements

EDUCATION

Master of Law (LLM), English & German
Kyiv National Linguistic University | 1998 – 2003

SKILLS

E-commerce & Amazon: Amazon Seller Central, Helium 10, Keepa, Sellerboard, Sellerise, listing
optimization, SEO, compliance

Sales & Growth: B2B/B2C sales, SaaS sales, lead generation, negotiation, customer acquisition

Tools & Platforms: Google Workspace, Microsoft Office, Zendesk, Intercom, ClickUp, Slack, CRM systems

Languages: Ukrainian (Native), English (Advanced), Spanish (Upper-Intermediate)

CERTIFICATIONS

● Lead Generation & Client Acquisition (ATM, 2025)
● Sales Expert: End-to-End Customer Management (ATM, 2025)
● Amazon Private Label Business (SalesHub, 2016)

INTERESTS

Basketball, padel, running, travel