Владислава

VLADYSLAVA MARCHENKO | Digital Marketing Manager
[відкрити контакти](див. вище в блоці «контактна інформація») [відкрити контакти](див. вище в блоці «контактна інформація»)
@mrchvs Kharkiv, Ukraine

PROFILE SUMMARY

Digital Marketing Manager with practical experience of 2.5 years in both complex promotions and one-off
services.
Specializing in marketing on various social media platforms like Facebook, Instagram, Telegram, YouTube,
Linkedin, DOU and others.
Experience in both freelance and agency work, ability to make independent decisions and also work in a team.

HARD SKILLS

FacebookAds: experienced in creating and managing ads campaigns, including audience targeting, ad
creation, and optimizing performance to meet campaign goals; understanding of the technical aspects of the
platform.
Analytics: analyze metrics and control the effectiveness of advertising campaigns; analyzing profile and
content statistics.
Design for Social Media and Ad Creatives: skilled in creating social media content and advertising creatives

using tools like Figma, Photoshop, Canva, CapCut etc.
Organizational Tools: experience using Google/Microsoft and other tools such as Excel, Sheets, Documents,

Trello etc. to report, analyze data, and organize information.
Promotion Strategy: experienced in developing tailored promotion strategies based on market research and

data insights.
Copywriting: writing informational, sales, engaging and other texts that resonate with the target audience,

convey key brand messages and promote engagement and conversion.

W ORK E X PERIENCE

Freelance Digital Marketing Manager | November 2021 – August 2023 | 10+ different niches
A ccount packaging: competitor analysis, target audience identification, promotion strategy, profile design;
C ontent plan creation, content design and copywriting
Preparing and setting up Facebook/Instagram advertising: setting company goals, budget allocation, design

of creatives, identification of audience segments based on demographics, interests and behavior, copywriting
of advertising text, metrics analysis.
Interacting with leads in direct and profile
Monthly analyze results and create an improvement strategy for the next month.

i ital Marketing Manager | Staya Agency | August 2023 – March 2024
D g

Promotion of the agency's services through various platforms such as Instagram, Facebook, Linkedin,
YouTube, Telegram, etc.
Content plan creation and content design using Figma, CapCut, Canva, different AIs.

Copywriting text for posts, stories, emails and promotional mailings.

Using tools such as Excel, Google Docs, Presentations, Spreadsheets, Drive, Trello, etc.
Working in a team and supporting customers
Analyze statistics and strategies to improve results.

LANGUAGES

English (Upper-Intermediate) G erman (Intermediate) Ukrainian (Native) Russian (Native)
EDUCAT ION

PRODVIGATOR 3.0 - Brand U! (November 2021 – May 2022
Prodvigator.Target - Brand U! (May – July 2022
GoogleAds/PPC course – Enthusiasm School (March 2024

National Technical University – «Kharkiv Polytechnic Institute», philology (September 2021 - present)
SOF T SKILLS

C ommunication: communication skills, both written and oral, to convey information clearly and persuasively
Cr eative Thinking: strong creative thinking abilities to develop innovative content strategies, engaging
campaigns, and visually appealing visuals that resonate with the target audience.
Collaboration and Teamwork: ready to cooperate and work effectively with others. I understand the value of

teamwork and actively contribute to the goals and objectives of the group.
Adaptability and Flexibility: developing in a rapidly changing social media environment, demonstrating the
ability to quickly adapt to emerging trends and platform updates.
Analytical Skills: skills in analyzing social media metrics, extracting meaningful information, and making data
driven decisions to optimize campaign effectiveness.
Time Management: adherence to deadlines, effective prioritization, and the ability to maintain a consistent

online presence.