Anastasiia

Anastasiia Shpeko

Profile

«A black belt is a white belt who never gave up. »

I am an ambitious person with a creative mindset, dedicated to achieving outstanding results. My strong communication skills facilitate effective teamwork. I have a passion for brand-driven growth forming social connections and creating content. I aspire to establish an environment where collaboration leads to exceptional outcomes.

Employment History
May 2021 – February 2022 – Freelancer

Zdorova voda, Chernihiv - Social Media Marketer

• Development of a promotion strategy for the company. Studied the main products, target audience and competitors. Based on the analysis, I made a content plan and used it as the basis to create content, social media visuals and publish posts.
• Community interaction and analysis of indicators. Communicated with subscribers and influenced the activity of the audience. Attracted new subscribers. Negotiated with other publics and bloggers about advertising. Made an analysis based on performance indicators.
• Testing new tools. Followed updates on social networks, used new features to promote accounts.

Kosa Private Beach, Kharkiv - Social Media Marketer

• Contribute to the management of the company's online and offline image.
• Develop and established online marketing campaigns to increase company visibility. Plan and coordinate content creation, including blog posts, videos, infographics, etc.
• Interact with the community by responding to comments, direct messages and mentions
• Use analytical tools to evaluate campaign performance

Details
Gent
Belgium

[відкрити контакти](див. вище в блоці «контактна інформація»)

[відкрити контакти](див. вище в блоці «контактна інформація»)

Link to my portfolio
https://docs.google.com/presentation/d/1VTYdO7w_3L5nX_weo9JoHV58GtWXyU9o5AM1FWhtM10/edit?usp=share_link

Data of birth
13/12/2000

Nationality
Ukrainian

Driving license
B1

Skills
Social Media Platforms
E-mail marketing
Basic in SEO&SEM
Google Analytics & Facebook Ads
Content marketing
Stratigic planning
Canva & Lightroom
Teamwork Skills
Advanced Communication
WordPress & Wix

Languages

Ukrainian
Russian
English
Dutch
Korean

Personal brand, Kickboxing Trainer, Chernihiv - Social Media Marketer

• Create a social media strategy and manage social media channels based on KPIs such as reach and engagement. Develop online marketing campaigns to increase brand awareness.
• Organize and conduct an online giveaways and live broadcasts.

Clothing brand Zerno, Kyiv - Director's assistant / Social Media Marketer
March 2019 – July 2019

• Drawing up a content plan. Posts on social networks. Visitation analytics.
• Design, create and maintain a social media presence. Develop compelling social media strategies, campaigns, and content across diverse platforms to increase followers in various markets and convert them into sales.
• Organization of sales promotion events.
• Communication with clients, processing orders from the website and social networks, entering new clients and transactions into Bitrix CRM. Working with the customer base
• Finding presentation opportunities, search for new sales channels, optimization of product balances by store, submission of applications for production.

Starbucks, Gent (barista)
September 2022 – February 2023

• For me this job was about standing on my own two feet in Belgium.
• It was a cultural experience in Belgium to better understand the local culture and people.
• Prioritized learning Dutch through consistent and intensive language practice.

Education
Economist Junior Specialist's Degree, College, Chernihiv
September 2016 – July 2019

Additional courses:
Social Media Marketing, Prodvigator, online
June 2021 - November 2021

The Fundamentals of Digital Marketing, Google, online
April 2021 - June 2021