Василь

Vasyl Holiney, Chernivtsi, Ukraine

Marketing manager with 9 years of experience (SaaS, 25-30 employees) in digital marketing with
growth, SEO, email marketing, and PPC background. Team lead and project manager in the past.

RELEVANT WORK EXPERIENCE

Product Marketing Manager / October 2022 - Present, Newoldstamp&MySignature

● Execute a campaign for an AppSumo deal, achieving a rank as the #3 product of the week (read
more).
● Launch promotions (SEO, PPC, influencer marketing) targeting the new German market, aiming
for 60 new users annually.
● Enhance SEO efforts to achieve a 30% increase in traffic year-over-year. Publishing on HubSpot
and ActiveCampaign blogs:
● Testing the MVP of a new product.
● Launching a growth marketing campaign for a new product (ICP, VP, marketing action plan)

Growth Marketing Manager / February 2022 - September 2022, Awesomic.io

● Testing and running different channels of lead acquisition - PPC (Google, Twitter, Quora, Reddit
Ads); posting on Indiehackers; collaborations with Twitter, Instagram, Linkedin, Substack
influencers of startup niches; podcast; ProductHunt launch (product of the day #3) - US, Brazilian
markets.
● Drafting ICP.
● Market analysis of target countries for lead acquisition.
● Setting up lead tracking in Hubspot CRM. Automation and funnel reports (Zapier,
Phantonbooster, Google Sheets apps).
● SEO support.

After 4 months, my marketing activities generated 65% of leads. TOP #1 story of the day (and #3 of the
week) on indiehackers.com. Publication on Domestika (11M visitors).

Team Lead / Project Manager / 2018 - 2022, Logaster.com (acquired now)

● Supervised a team of 9 marketers (Scrum framework).
● Preparing annual & monthly marketing plans.
● Creating, launching, and promoting free business tools – online slogan generator (product of the
day #3 on ProductHunt), invoice generator, QR generator.

The result was 75K visitors per month and 1500 registrations. Created a white paper as a leads
magnet and attracted 3-4K emails. The project reached 2M visitors per month.
SEO Specialist / 2015 - 2018, Logaster.com

● Analyzed about 50 SEO ranking factors for each separate competitor and formed an SEO
strategy for 1 year.
● Created Customer Journey Map. It helps us to understand which pages are best engaged by
users, and then improve our UX / UI of user flow.
● Quickly launched landing page translations in 10 new languages ​(and then an additional 15
languages) and got 100K visitors per month.
● Created and posted infographics on sites such as Thenextweb, Hubspot, vc.ru, Designtaxi,
and others. We got an extra 10-20 link placements on other websites after such publications
on well-known websites.
● Optimization of the site page structure with the SEO team. More than 2K low-quality pages
were taken from the index of Google results.

Logaster reached 1M visitors per month.

Customer Success, 2013 - 2015, Logaster.com

● Launching a customer support team: finding and setting up services for customer support
(Zendesk), communication channels, creating a knowledge base, and setting up the processes.

Sales Manager / June 2013 - December 2013, FidoBank

Selling bank products - loans, credit cards, etc.

STRENGTHS:

● Growth hacking: launching small tools, services, and landing pages for traffic generating;
combining several marketing channels in one chain: content + PPC + SEO + email marketing.
Creation of lead magnets for cold leads. Running MVP.
● Analytics: the creation of automatic reports in Google Data Studio, and Google Sheets for traffic
analysis, ROI, CAC, LTV, and sales funnels;
● CusDEV: in-depth interviews, user surveys, analysis of Hotjar sessions, and creation of a
customer journey map. Backlog prioritization methods (ICE, RICE). Creation of ICP.

STACK:

Hubspot, Asana, Redmine, Google services (Analytics, Data Studio, Optimize, GTM, Web Console)
Hotjar, Figma, Ahrefs, Buzzstream, Notion, Zapier, Phantombuster, SendGrid, Mailchimp, Typeform,
Profitwell, Buffer, Slack, No-code tools.

LANGUAGES:

● Upper-Intermediate English
EDUCATION:

● Higher education. Master of Economics and Entrepreneurship / Bukovynian State University of
Finance and Economics (now joined to Yuriy Fedkovych Chernivtsi National University), 2013.
● Listener of Y Combinator Course, 8P, IForum 2019

ABOUT ME:

🐕
Cycling, hiking, running, reading psychology books, taking pictures on film, and making leather goods.
Dog person
Contact: [відкрити контакти](див. вище в блоці «контактна інформація»), @holiney (Telegram), Linkedin, [відкрити контакти](див. вище в блоці «контактна інформація»)

PET PROJECTS:
Blog on Substack