Георгій

HEORHII
SHERSHERIIA
DESIGNER TEAM LEAD

I combine creative design, team leadership and automation. I develop
people and build processes that help design teams work more efficiently. I
work with core and advanced metrics: CTR, CPC, CPM, CPA, CVR, ROI,
Hook Rate, Hold Rate, EPC, RPC and more.

EXPERIENCE AT EVADAV

PORTFOLIO Designer Team Lead
EVADAV / Jun 2025 - Sep 2026
CONTACT
01 Measurable results
[відкрити контакти](див. вище в блоці «контактна інформація»)

[відкрити контакти](див. вище в блоці «контактна інформація»)
+81% +64%
Telegram: @georgeshersh Team productivity Peak monthly profit

Kremenchuk · Kyiv
−53% +44%
AI generation costs Number of successful creatives
DOMAINS

Performance Marketing Monthly profit from the team’s creatives peaked 64% above the pre-leadership
Product monthly average. Achieved through ideas, analysis and creative production. Cut AI
E-commerce generation costs by 53% while maintaining output volume.
Search Arbitrage
APPS 02 Systems & automation
Built KPI calculation systems and collaboration processes with media
FOCUS buyers. Developed plugins, scripts and spreadsheets, and introduced
new workflows. Optimized costs without reducing salaries. Created
Team development hypotheses, concepts and creative variations that increased
KPIs & processes media-buying teams’ ROI.
Automation
Creative concepts 03 Leadership & people development
Efficiency & ROI
Led a team in Performance Marketing and Product across ADULT,
SEARCH and APPS. Trained beginners from scratch to a strong skill level
APPROACH and individually coached experienced designers across each area.
Managed onboarding and offboarding, worked with people of different
Discipline, individual ages and experience levels, and maintained a supportive team culture.
development and a focus on
team and project results. 04 Confluence knowledge base
Wrote guides covering services, AI, workflows, role responsibilities, task
AI TOOLS estimation, website creation and the team’s complete toolset.

Higgsfield (full toolset),
Seedance, Claude, ChatGPT, Creative Designer
Grok Imagine, Kling, Runway,
EVADAV / Aug 2024 - May 2025
Suno, ElevenLabs, TopMedia,
Vozo, HeyGen and more. Developed creatives for media buyers in Performance Marketing,
Product, E-commerce, Search Arbitrage, APPS and ADULT (18+).

HEORHII SHERSHERIIA 01
DESIGN LEADERSHIP & CREATIVE DESIGN

TOOLS

After Effects
Adobe Photoshop EXPERIENCE
Audition
Illustrator
Lightroom Classic
& EXPERTISE
Premiere Pro
Adobe plugins
CapCut
PREVIOUS ROLES

Autodesk Revit
Lumion
Confluence
Motion Designer
Digital Company / Nov 2023 - Jun 2024

PRACTICAL SKILLS Created video creatives and static assets in multiple languages. Domains:
Dating, Searching, Software Development, Mental Health, Astrology Options,
Proficient with graphics, video
Online School, Cyber Security, UX Design, Password Manager, Influence,
and 3D tools.
Data Analyst, Web Development, Fitness/Training App.
Advanced computer skills.

AI tools applied across Design Engineer
different areas of work.
Petrenko (sole proprietor) / Dec 2022 - Dec 2023

Designed cottages across Ukraine as a design engineer and architect.
LANGUAGES Created 3D models in Revit and project presentations in Lumion.
Ukrainian
Russian
English Client Relations Manager
Afon&Edem / Aug 2022 - Dec 2022

PERSONAL QUALITIES Advised clients on using the company’s services.
Organization
Communication
Resilience under pressure Design Engineer
Logical thinking
Flexibility & adaptability AL&MA GROUP / Nov 2020 - Jul 2021

Performed basic design and drafting tasks. Created Revit 3D models of
apartment buildings in the Poltava region.
CREATIVE ANALYTICS

I work with core and
advanced metrics for Photographer
creatives and traffic
arbitrage: ROI, CTR, CVR FOTOSFERA / Aug 2020 - Oct 2020
and more.
Conducted studio shoots and edited and retouched photos in Adobe
Photoshop and Adobe Lightroom Classic.
I analyze creative
performance, conversions and
profitability. I use data to
develop hypotheses and EDUCATION
optimize creatives.
Construction & Civil Engineering
National University “Yuri Kondratyuk Poltava Polytechnic”
Bachelor’s: 2019-2023 · Master’s: 2023-present

Programming · IT STEP Computer Academy
2019-2020

Photography · FOTOSFERA School, Kremenchuk · 2019
Skillbox · 2019

HEORHII SHERSHERIIA 02
DESIGN LEADERSHIP & CREATIVE DESIGN