Rasheed

Rasheed Williams
[відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | Portfolio | Remote | Telegram: @williamsrash
Product Manager | Product Owner | Scrum Master | IT Project Manager

5+ years in driving profitable growth in rapidly evolving competitive technology environments.
 Product development leader, with granular expertise as a scrum master, product owner, project manager, and business
analyst delivering innovative strategic solutions that engage audiences.
 Project manager with immense knowledge of upholding agile values and principles, driving high-performing cross-
functional teams to outperform performance goals.
 Delivery professional with a notable capacity for translating complex data into meaningful intelligence that supports
critical decision-making.
I thrive in achieving company goals and customer satisfaction. Granular approach to strategic issues with
incisive leadership and analytical insights, with skills such as:

o Project Management o Scrum/Kanban o A/B Testing
o Story pointing / Relative sizing o Risk Management o Core Product Management
o SaaS Knowledge o Strategic Planning o NoCode Tools
o Process Optimization o Stakeholder Engagement o Marketing Tech
o Agile Values and Principles o Backlog Refinement o Software Lifecycle Development

Technical Tools
• Languages: Python, SQL.
• BPMN Tools: Miro, Draw.io, Lucid Charts, Figma, Canva, and more.
• Virtual Communication Tools: Slack, MS Teams, Zoom, Skype and more.
• CRM and User Testing Tools: GoHighLevel, Customer IO, Intercom, Hubspot, HelpScout.
• PM Tools: JIRA, Asana, Confluence, GitHub, Notion, ClickUp, Trello, Linear, Monday, and more
• Data Analytics & Reporting: MixPanel, Google Analytics, MS Powerpoint, Hotjar, Tableau, and Power BI.
Education and Certifications

Diploma, Product Management, AltSchool of Product Africa

Workflow Specialist, Asana

Professional Scrum Product Owner, PSPO
Share Data Through the Art of Visualization, Google
AI-Product Management , Pendo.io
Agile with Atlassian, Jira, Atlassian, Google Coursera
University of Lagos: B.A History and Strategic Studies

Experience Highlights

A Company That Sells Everything 09/24 – Till date
Project Manager

ACTSE is an agency specializing in high-quality digital solutions, web development, sales & marketing
automation, digital marketing, ppc, paid ads management, and media buying. In my current role as product
owner and project manager, I lead the delivery of high-impact digital solutions for clients across industries like e-
commerce, real estate, iGaming, fitness, auto parts, and financial services. Some of my project responsibilities and key
success metrics are:

• Acted as a liaison between clients and the development team, collecting requirements, documenting software
specifications, addressing queries, providing project updates, ensuring alignment on implementation plans and
training programs.

• Led planning and execution of paid media campaigns across platforms such as Google Ads,
Facebook Ads, and Bing Ads, focusing on maximizing ROI through strategic bidding and targeting.

• I help clients build and integrate full Martech stacks, including CRMs, analytics, and automation tools to
optimize customer journeys and increase operational efficiency.

• Managed substantial marketing budgets, optimizing spend allocation to enhance profitability and
ensure efficient resource utilization.
• Utilized tracking tools and analytics platforms to monitor campaign performance, employing pixels
and data analysis to inform real-time adjustments and strategic decisions.

• Coordinated end-to-end project lifecycles, from discovery, backlog grooming, task allocation, development, to QA
and go-live, using agile methodologies and tools like Asana, Jira, and ClickUp.

• Lead the execution of pilot and scale-up projects across Europe and North America, ensuring delivery against
impact, commercial, and operational KPIs.

Credo Solutions LLC, 07/ 2022 – 08 - 2024
Product Manager

Credo is a software development agency. During my time at Credo, I managed 3 active client projects as a product and
project manager. The clients I work with have e-commerce businesses (b2b2c), human resources (hr tech), education
(ed-tech), and financial services (fintech). Some of my projects and key success metrics are:

• Built feature development roadmaps and managed the team through the development lifecycle.
• Formulated requirements for new products and conducted demos for stakeholders and customers, ensuring
timely deliverables within budget.
• Analyzed and mapped current as-is processes, identifying inefficiencies, bottlenecks, and manual systems.
Formulating to-be processes, achieving a 20% reduction in time to market for new products.
• Led the development team in aligning feature requests with project requirements and deadlines.
• Oversaw testing of all development features to guarantee functionality to design specifications.
• Centralized cloud infrastructure, resulting in an 80% cost savings and enhanced server operations.
• Tracked, maintained, and ensured growth on all metrics, which led to over 100% growth in monthly recurring
revenue (MRR) across the products within my portfolio.
• Increased customer retention by 21%, utilizing Tableau and Power BI to create detailed dashboards that
provided actionable insights for senior management.

Arktively LTD 11/2020 – 3/ 2022
Associate Product Manager

• Coordinated scrum ceremonies with my development team throughout the product development lifecycle,
addressing questions, providing clarifications, and assisting in resolving roadblocks.
 • Developed comprehensive use case diagrams to document and analyze customer system interactions,
identifying key inefficiencies.
• Pioneered end-to-end product life cycle management from information gathering to reporting on effectiveness
through analysis & financial management.
• Interpreted stakeholder requirements and documented PRDs for the developers, highlighting prioritized
features and release plans, ensuring it aligns with business goals.
• Worked closely with product owners to refine documentation, ensuring accuracy and completeness.
• Led UAT alongside the QA team to ensure requirements and deadlines are met.

Airtel Networks Limited 07/2017 – 03/2019
Customer Support Specialist (Technical)
• Launched my career as a technical support specialist with one of the leading telecom providers in the world
today.
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Key achievements include:
• Ensured data encryption and protection.
• Monitored the use of data files and regulated access to protect secure information.
• Developed continuous process and strategic requirements documentation, mitigating the loss of data.
• Supported marketing, sales, and development teams through strategic partnerships, competitive trend
analysis, and driving marketing strategies.
• I have managed development lifecycles across diverse IT projects utilizing agile methodologies. Ensuring
timely delivery and stakeholder alignment from discovery through deployment.

References
Available on request.