Rash

Rasheed Williams
[відкрити контакти](див. вище в блоці «контактна інформація») | Remote | [відкрити контакти](див. вище в блоці «контактна інформація») | Telegram: williamsrash

PROFESSIONAL SUMMARY

6 years of driving profitable growth, bringing order to chaos in an evolving Agile environment.
 Results-driven Executive Assistant with background and expertise in project management, business analysis, and CRM
strategies, breaking down complex business requirements into granular, actionable solutions that are comprehensive to
technical and non-technical stakeholders.
 Proven expertise in stakeholder engagement, requirements documentation, and cross-functional collaboration within
Agile environments.
 Demonstrated ability to bridge the gap between business needs and technical implementation with a deep understanding
of web development, task management, marketing automations, and CRM Strategy
 Strong track record of timely delivery, requirement prioritization, and creating comprehensive reports for C-suite
executives.

SKILLS & EXPERTISE

o Project Management Software o Task Management o CRM Implementation
o Shopify o Risk Management o Core Product Management
o KPI Tracking & Reporting o Zoho CRM o Backend Automation (n8n)
o Workflow Automation o Stakeholder Engagement o User Story Development
o Agile Methodologies o Social Media Mgt o Software development Lifecycle Mgt

PROFESSIONAL EXPERIENCE

Project Manager & Executive Assistant | 05/2025 to Current
Prokinetics Clinic - Remote

• Managed multiple customer experience improvement programs across 10+ healthcare service locations,
tracking performance metrics through Tableau dashboards and providing quarterly reports to leadership.
• Conducted patient intake analysis and process evaluations to assess customer service quality, documenting
findings in comprehensive reports that drove implementation of 8 process improvements and reduced average
patient wait times by 41% within 10 months.
• Built and optimized multi-stage operational pipelines using Kanban views and automated stage progression,
enabling teams to track patients, referrals, scheduling, eligibility verification, and follow-up activities more
effectively.
• Designed custom Zoho CRM dashboards tracking core operational KPIs: inbound lead volume from web
forms, records processed per day by rep, and pending task pipeline, enabling management central access to
reports with a real-time visibility layer.

Project Manager | 09/2023 – 05/2025
A Company That Sells Everything - Remote

• Configured Zoho Analytics reporting modules with custom filters, grouping logic, and KPI widgets, enabling
scheduled daily email delivery of operational dashboards to senior leadership without manual intervention.
• Managed the onboarding of 10+ stakeholders and day-to-day communications, ensuring smooth
implementation of business requirements and project delivery within my portfolio
 • Translated business requirements into detailed user stories and updated sprint backlogs, reducing development
rework by 25%.
• Documented, designed, and managed scalable Shopify stores, integrating Airtable, Stripe, Slack, and Xero to
streamline sales operations and improve efficiency.
• Built and integrated full Marketing tech stacks (CRMs, automations, analytics, and paid ads), improving lead
conversion by 35% and reducing support response times by 20%.
• Built custom WordPress landing pages and dashboards for client campaigns, optimizing UI for seamless
navigation and mobile response.
• Created SOPs and training programs that enabled 50% AI and feature adoption across support and sales teams.
• Trained and supported 25+ virtual assistant teams in using Airtable and CRM pipelines effectively,
accelerating data onboarding and increasing self-sufficiency.

CRM Business Analyst & Implementation | 08/2022 – 08/2023
Happy Feet Clinic – Remote

• Partnered with executives and operations stakeholders to gather requirements, document workflows,
and deliver scalable CRM solutions aligned with business objectives.
• Executed CRM troubleshooting, user acceptance testing (UAT), process validation, and automation debugging
to ensure reliable system performance and adoption from manual systems to an automated CRM.
• Implemented best practices for operations by developing standardized evaluation criteria and operational
procedures, resulting in 42% reduction in brand standard violations and consistent alignment with company
promotional guidelines across all locations
• Configured custom modules, workflows, Deluge functions, forms integrations, and communication
tools to streamline patient onboarding, referral management, scheduling, and follow-up processes.
Resulting in a 98% patient coordinator satisfaction rate.

JUNIOR BUSINESS ANALYST | 03/2021 – 08/2022
Credo Solutions - Remote

• Built feature roadmaps and led full development cycles, accelerating product releases and improving cross-
team delivery.
• Mapped out business processes and documented functional technical requirements, ensuring stakeholder
alignment and successful execution of deliverables within the stipulated timeframe and budget.
• Analyzed and mapped current as-is processes, identifying inefficiencies and manual systems. Redesigned to-be
processes, achieving a 20% reduction in time to market through process optimization and automations.
• Launched peer-to-peer payment features that increased clients' monthly active users by 21%
• Created executive dashboards and performance reports using Tableau and Power BI, providing data-driven
insights and improving retention by 21%.
• Managed backlog grooming and sprint planning across product and dev teams to maintain delivery focus
and velocity.
• Facilitated discovery workshops and analyzed requirements to create user stories that addressed business
needs, driving project delivery success up to 40% in 6 months.
Associate Product Manager | 11/2019 – 3/2021
Konga Online – Remote

Joined one of the largest e-commerce startups in Africa to lead the development of multiple projects/platforms within
the startup, where I worked with various teams within fintech, core e-commerce, logistics, and operations.

Customer Support Specialist (Technical) | 07/2016 – 03/2018
Airtel Networks Limited - Remote
• Launched my career as a technical support specialist with one of the leading telecom providers in the world
today.

Education and Certifications

Certified Airtable Builder, Airtable
Professional Scrum Product Owner, PSPO
PMP Certification, Project Management Institute (PMP)
Diploma, Product Management, AltSchool of Product Africa
Make Foundation, Make Automation
B.Sc. Computer Science, University of Lagos

References
Available on request.