Ndifrekeabasi

EDDY NDIFREKEABASI
Programs & Strategy | Ecosystem Builder | Operations | Content & Community
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EXECUTIVE PROFILE

Programs and Brand Strategy professional with 5+ years of experience driving strategic
initiatives, building programs, and growing ecosystems across technology, healthcare, fintech,
Web3, and media. Experienced in program management, brand strategy, partnerships,
communications, and operations, with a track record across organizations including HealthKraft
Africa, Morningstar Ventures (Bistox Exchange, Brainiax, and Exbii Exchange), Deep
Knowledge Groups (Deep Knowledge Philanthropy), XConnect Africa, Ladies Crushing IT, and
Orbiit Africa. Holds a B.Sc. in Economics and brings a strong focus on strategic leadership,
ecosystem development, and organizational growth.

CORE LEADERSHIP CAPABILITIES
Program Strategy & Delivery • Operations & Execution • Ecosystem Development • Strategic
Partnerships • Community & Stakeholder Management • Communications & Content Strategy •
Growth & Engagement • Digital & Social Strategy

PROFESSIONAL EXPERIENCE

1. STRATEGY & ECOSYSTEM BUILDER | Orbiit Africa | 2026 – Present
● Building Orbiit Africa as an ecosystem-focused platform that curates experiences, facilitates
strategic events, programs/engagement, and connects people, organizations and opportunities
across industries.
● Developing the strategic direction across three operating pillars: Ecosystem, Engagement and
Events.
● Designing and coordinating ecosystem initiatives, partnerships, community experiences and
industry-focused engagements across technology, health and other emerging sectors.

2. CHIEF OPERATING OFFICER | HealthKraft Africa | 2026 – Present
● Leading operational execution and coordinating cross-functional activities for a health-focused
platform built around health literacy and accessible credible information.
● Driving execution across content, communications, partnerships and growth initiatives while
translating strategic priorities into operating plans.
● Supported health communication initiatives/Campaigns that have generated strong community
engagement across social media.

3. PROGRAM MANAGER | Ladies Crushing IT (LCI) | 2025 – Present
● Lead program planning and delivery for a global initiative supporting women in technology
through storytelling, mentorship and education.

● Coordinate a cross-functional team covering content, social media, community and design,
aligning people and deliverables around program objectives.
● Develop and manage info sessions, mentorship initiatives, partnerships and community programs
across product management, project management, AI, software engineering, cloud and related
technology fields.
● Led program execution for initiatives involving Google Women Techmakers and other ecosystem
partners, including International Women’s Day programming and expert-led learning sessions.
● Managed program calendars, speaker coordination, communications, participant experience and
post-program follow-through.

4. COMMUNICATIONS & PROJECT ASSOCIATE | XConnect Africa | 2024 – 2026
● Supported the development and execution of ecosystem projects, and strategic industry
engagements across Africa’s technology ecosystem.
● Co-organized and coordinated tech mixers and networking events including the Accra Ghana
Tech Connect Mixer, Dakar Tech Mixer, Morocco Tech Mixer, Vontech CTO Mixer, DataMellon
Mixer, Lagos Tech Mixer, etc
● Supported events that brought founders, operators, technical leaders and ecosystem
stakeholders together to discuss industry challenges, opportunities, policy and solutions for
Africa’s technology ecosystem.
● Co-manage BlackOps Catalyst, a community for entry- and mid-level operators, supporting
members through volunteering opportunities, role-specific support and ecosystem connections.
● Supported Backend Series, a documentary/content platform spotlighting African startups,
founders, operators and their stories, across ideation, project execution and communications.

5. PROJECTS & OPERATIONS | Cave Media Studios | 2020 – 2024
● Lead communications, project development and operational execution for a creative media
startup and its client portfolio.
● Planned and developed project ideas, established messaging direction and translated
organizational values into communications.
● Helped grow client social audiences by more than 4,000% and content output by more than 200%
through digital strategy, content and community-led execution.
● Built relationships with industry professionals and influencers and coordinated digital strategy
improvements for clients across multiple sectors.

6. MARKETING EXECUTIVE | NDA | Jul 2025 – Oct 2025 | Part-time
● Worked across two core projects, a Web3 dating application and a crypto digital exchange
platform.
● Supported positioning, content, campaigns and marketing execution for products operating in
emerging technology markets.

7. SOCIAL MEDIA & CONTENT MANAGER | GigRadar | Feb 2024 – May 2024
● Developed and executed organic social strategy across LinkedIn, X and Telegram, aligning
content with ICP needs and business objectives.
● Tracked reach, engagement, website visits, leads and conversions to inform campaign
optimization.

8. MARKETING STRATEGIST | Panda Team | Jun 2024 – Feb 2025

● Developed organic social and content strategies for clients across crypto, marketing and
cosmetics.
● Led content creation/curation, copywriting, social media management, meme creation, AMA
outreach and partnership/collaboration support.

9. CONTENT MANAGER | Bistox Exchange (Morningstar Technologies) | Aug 2022
– Mar 2023
● Produced technical and commercial content across Bistox, Exbi.trade and Brainiax, including
advertisements, blog posts, announcements, newsletters and product communications.
● Supported creative strategy and customer-growth initiatives through content and digital
marketing.

10.MARKETING SPECIALIST (CONTENT) | Cryptorsy.io | Jul 2022 – Sep 2022
● Produced technical content for products, clients and services; proofread marketing materials and
developed landing-page copy.
● Created a comprehensive set of must-have materials for Web3 builders for the marketing team.

11.SOCIAL MEDIA / COMMUNITY MANAGER | Deep Knowledge Group – DKP &
Longevity Book | Mar 2022 – Jul 2022
● Developed social media strategy, managed content and defined key social media KPIs.
● Created and curated health/medical content with visual representation and community-focused
distribution.

SELECTED ECOSYSTEM & PROGRAM PROJECTS
- Backend Series — Supported ideation, project management, communications and
social media for a documentary series spotlighting African startups, founders and
operators.
- African Tech Ecosystem Mixers — Co-organized Accra Ghana, Vontech CTO,
Senegal, Marrakech, DataMellon, Tunisia, Ethiopia, Lagos tech connect mixers,
convening ecosystem stakeholders around relationships, opportunities and industry
challenges.
- Black Ops Catalyst — Co-managed an operator community supporting entry- and
mid-level professionals with volunteering opportunities, role-specific support and
ecosystem access.
- The Ward Coat Podcast — Developed and managed core ideation and execution
processes for a healthcare-focused conversation platform.
- The 100K Club — Led branding, marketing and PR for multi-year cancer-awareness
and screening outreach initiatives, including cervical and prostate cancer programs with
over 3000 impact (beneficiary) offline and over 15,000+ followers across social media,
and over 500k+ impressions.
- LCI Programs — Managed technology education and community programs, including
International Women’s Day, Power Panel and expert-led information sessions across
PM, Product, AI, Software Engineering and Cloud.
- Techstars Startup Weekend Lagos — Supported branding, marketing, PR and social
media for the Lagos startup ecosystem event.

SELECTED ACHIEVEMENTS & LEADERSHIP IMPACT
1. HealthKraft Africa
- Contributed to a health-literacy movement that has generated 500M+ cumulative views
across social media and the wider internet through creator-led health education,
strategic partnerships, creative management, influencer management, ideation, social
listening, brand planning and campaign execution.
- Planned and executed the HealthKraft Creator Mixer, a first-of-its-kind convening for
health creators and ecosystem stakeholders, with sponsorship/support from TikTok and
Zuri Circle and speakers/panelists connected to WHO and the WHO Fides Network
Global.
- Helped onboard and activate health creators (“Stars”) as part of a creator-led strategy to
combat health misinformation and make credible health information more accessible and
engaging to online audiences.
- Led/contributed across partnership development, creative management, ideation, social
listening, brand planning and campaign execution, translating health-literacy strategy
into creator and community initiatives.

2. Ladies Crushing IT
- Managed programs supporting women in technology through mentorship,
career-focused information sessions, scholarship access, community building and
strategic partnerships.
- Supported the award of 300+ technology scholarships, expanding access to structured
learning and career-development opportunities for women in tech.
- Managed and planned over 10+ expert-led information sessions featuring 20+ industry
experts across product management, project management, AI, software engineering,
cloud and related technology fields.
- Helped build and manage the Mentor–Mentee Programme, designed to bridge the gap
between completing technical learning and progressing into practical career
opportunities, including mentor onboarding, mentee coordination and program
operations.
- Supported 5+ ecosystem/strategic partnerships and collaborations across technology,
learning and community initiatives.
- Coordinated cross-functional delivery across content, social media, community and
design, aligning teams, speakers, partners and participants around program objectives.

3. XConnect Africa
- Supported ecosystem engagement and strategic convenings connecting. founders,
operators, technical leaders and other stakeholders across Africa’s technology
ecosystem.
- Supported ecosystem-facing engagements with the Federal Ministry of
Communication, Innovation and Digital Economy, contributing to conversations and
initiatives connecting the technology/startup ecosystem with public-sector stakeholders.

SELECTED IMPACT & ECOSYSTEM EXPERIENCE

- 5+ years of professional experience spanning strategy, programs, operations, marketing,
communications and ecosystem work.
- 4,000%+ growth in client social-media audiences and 200%+ increase in content output
at Cave Media Studios.
- 500m+ views generated through my direct contribution/engagement at HealthKraft
Africa.
- Multiple technology ecosystem mixers and convenings coordinated across Afric,
connecting founders, operators, technical leaders and other stakeholders.
- Cross-functional team leadership across programs, content, social media, community
management and design at LCI.
- Experience across HealthTech, MediaTech, Fintech, Crypto/Web3, AI, DeepTech,
GovTech, InvestTech, logistics, healthcare, gaming and digital media.

EDUCATION
B.Sc. Economics | University of Lagos, Akoka | 2020 – 2026
- Bachelor of Science in Economics.

Advanced Brand Management Certification | Brand Management Academy | May 2023 –
Sep 2023
- Marketing and Business Leadership; brand strategy, profitability, innovation, insight
generation, communications, media planning, execution and marketing metrics.

- Senior School Certificate Examination (SSCE) | CAMC Salvation College, Lagos
State | 2012 – 2016

PROFESSIONAL DIRECTION
Open to leadership and even senior individual-contributor opportunities across Strategy,
Programs, Operations, Ecosystem Development, Partnerships, Growth and Communications,
particularly roles requiring cross-functional leadership, stakeholder management and the ability
to build and scale initiatives from strategy through execution.