Особисті дані приховані

Curriculum Vitae: Valerii Zagidko

PERSONAL CORRESPONDENCE ADDRESS

Ukrainian 24A Volodymyra Ivasyuka Avenue
Married Apartment 98
Born 13th May 1975 Kyiv 04210, Ukraine
Email: [відкрити контакти](див. вище в блоці «контактна інформація») Mobile: [відкрити контакти](див. вище в блоці «контактна інформація»)

PROFILE
A HIGHLY MOTIVATED PROFESSIONAL OF PROVEN ABILITY WITH STRONG
LEADERSHIP SKILLS having 23 years extensive experience in a worldwide FMCG,
telecom and payment technology sector who offers:
• Expertise in Sales and Marketing, Retail and Distribution, General Management.
• Proven record of delivering organizational efficiency.
• Entrepreneurial spirit.
• Strategic planning, organizing and operational execution.
• The ability to negotiate effectively within/outside organization.
• Talent management.

STRENGTH
• A strategic thinker, adept at implementing changes to reduce costs and maximize
profitability.
• Managerial, sales and marketing, strategic planning skills – across multiple sectors.
• Adept at achieving the results both via own managed organization as well as with third
party Distribution Partners

SUMMARY
• Self-employed Sole Proprietor Zagidko V.O. 2020 - now
(Hospitality / Short-term rentals)
• Senior Director, Marketing Visa Inc., CIS&SEE 2015 - 2019
• Senior Manager, Sales & Marketing Sony Mobile, CIS 2012 - 2015
• Head of Representative Office Sony Ericsson, CIS 2009 - 2012
• Marketing Director Sony Ericsson, CIS 2007 - 2009
• Group Brand Manager, Premium Segment British American Tobacco 2007 - 2007
• Divisional TM&D Manager British American Tobacco 2005 - 2007
• Group Brand Manager, VFM Segment British American Tobacco 2002 - 2005
• Brand Manager British American Tobacco 1998 - 2002
• Brand Assistant Kraft Jacobs Suchard 1995 - 1998

RELEVANT EDUCATION
• MBA at International Management Institute, MIM-Kyiv (Kyiv, Ukraine)
• Summer Business School at Carnegie Melon University (Pittsburgh, Pennsylvania, USA)
• Economics and Political Science at University of Kyiv-Mohyla Academy (Ukraine)
• Multiple on-the-job training courses in leadership, marketing, negotiation skills, etc.

LANGUAGES
• Ukrainian (native)
• English (fluent)
• Russian

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 Career/Educational History on Pages 2-4
PROFESSIONAL EXPERIENCE IN DETAILS

Jan 2020 to Self-employed (Sole Proprietor Zagidko V.O.) Kyiv, Ukraine
current date Hospitality and short-term rental

June 2015 to Visa Inc. Kyiv, Ukraine
July 2019 Senior Director, Marketing CIS&SEE
Key Accountabilities:
- Full responsibility for marketing in Ukraine, Belarus, Moldova, Kazakhstan, Turkmenistan,
Tajikistan, Uzbekistan, Kirgizstan, Armenia, Georgia, Azerbaijan, Serbia, Montenegro, Bosnia &
Herzegovina, Macedonia, Albania, and Kosovo.
- Reporting to Senior Vice President CEMEA (Dubai) and General Director CIS&SEE
- Key Performance Indicators: Net Revenue, Brand Health Indicators, Net Promoter Score by key
clients;
- Talent management: direct reports – 6 Marketing Managers, 1 Digital Manager;
Key Achievements:
- Successful strategic planning and execution of marketing activities targeting banks, merchants, and
cardholders;
- Growing Brand Health Indicators from -3 p.p. vs key competitor in 2016 to +3 p.p. in 2018;
- +23% growth of Net Revenue;
- Growing evaluations of marketing support by key clients in the Client Evaluation Survey;
- Successful execution of global sponsorship assets (e.g. FIFA, Olympics) as well as local ones (e.g.
Eurovision 2017).

Jan 2013 to SONY MOBILE COMMUNICATIONS INTERNATIONAL AB Kyiv, Ukraine
June 2015 Senior Manager, Head of Sales Customer Unit CIS (Ukraine and other CIS countries)
Key Accountabilities:
- Full responsibility for sales and marketing in Ukraine, Kazakhstan, Turkmenistan, Tajikistan,
Uzbekistan, Kirgizstan, Armenia, Georgia, Azerbaijan. Reporting to Head of CU CIS (Moscow);
- Annual Net Sales – EUR 40 mns;
- Key Performance Indicators: Net Sales, Margins, Activations;
- Talent management: direct reports – 2 Key Account Managers, 1 Channel Marketing Manager;
Key Achievements:
- Led the successful integration of smartphone business in Ukraine/CIS from Sony Ericsson into Sony
Electronics;
- Managed to grow value share by 50% in Ukraine during 2014 (measured by GFK) despite declining
market value (due to sharp currency devaluation);
- Optimized distributors strategy during 2013 building the platform for further growth in 2014;
- Leveraged strength of global customer in Central Asia/Caucasus (2011-2013);
- Started successful cooperation with leading operator in Belarus (2012);

Oct 2009 to SONY ERICSSON MOBILE COMMUNICATIONS INTERNATIONAL AB Kyiv, Ukraine
Dec 2012 Head of Branch Office, Ukraine/CIS
Key Accountabilities:
- Similar to 2013-2015 as above, plus legal and financial responsibility for branch office operations.
Reporting to Head of CU CIS;
Key Achievements:
- Managed operations in CIS during crisis/change period: optimized distribution, executed
organizational transformation to fit to reduced business scale;
- Implemented ‘waterfall’ approach in pricing with price management and control at each level;

Nov 2007 to SONY ERICSSON MOBILE COMMUNICATIONS INTERNATIONAL AB Kyiv, Ukraine
Oct 2009 Head of Marketing, Ukraine/CIS
Key Accountabilities:
- Creation and management of the marketing plans. Business reporting to the MU CIS Head and
functional reporting to CEEMEA Regional Marketing Head (Munich);
- Ensuring that company had visibility of the customers’ business strategy and intended marketing
strategy. Responsible for effective communication of product strategy and roadmap to the
customers.
- Drive of the internal interfaces to Regional Product Marketing Managers to ensure appropriate
products are made available;
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 - Management of available resources and collaboration with Regional and Central marketing to
ensure that company develops and implements appropriate product, content and marketing
strategies to effectively address the requirements;
- Management of allocated budget for optimal utilization of resources, within corporate/regional
guidelines. Accountable for optimization of the co-operative marketing budgets to deliver
maximum value for the business;
- Talent management: 1 Marcom Manager, 1 Product Manager, 1 Field Marketing Manager, 2 Field
Managers (+18 field representatives), 1 Trainee
Key Achievements:
- Successfully achieved #3 position in mobile phones in 2008 in Ukraine being in top 30 global
markets;
- Grew market share from 13% in Jan 2008 up to 17% in Dec 2008;
- Built from scratch marketing team, i.e. led the recruitment and trained 24 people. Drove
establishment of right processes for communication between local marketing and regional
marketing;
- Development and execution of marketing programs together with global media and BTL agencies
in Ukraine/CIS (MindShare and Leo Burnett);
- Directed the implementation of global brand strategy with local adjustments;

February 2007 BRITISH AMERICAN TOBACCO UKRAINE Kyiv, Ukraine
to Oct 2007 Group-Brand Manager
Marketing Department, direct report to Head of Marketing
Key Accountabilities:
- Overall responsibility for brands’ performance and profitability, people developments / talent
pipeline, marketing leadership in organization
- Number of reports in the team: 8 people
Key Achievements:
- Exceeded targets on Brand Health Indicators (incl. brand awareness and brand consideration);
- Successfully performed a role of change agent as a member of regional re-structuring team

May 2005 to BRITISH AMERICAN TOBACCO UKRAINE Kyiv, Ukraine
February 2007 Divisional Sales Manager, Northern Ukraine (Kyiv & Kharkiv regions)
Sales Department, direct report to Sales Director
Key Accountabilities:
- Number of direct reports: 7 people. Total reported team: 90 people.
- Development and implementation of divisional trade marketing plan;
- Control of sales volume and distribution rates;
- Ensure divisional TM&D team effectiveness and motivation, identify and satisfy training and
development needs;
- Key wholesalers/distributors management;
- Ensure high quality execution of all trade marketing activities;
Key Achievements:
- Best performing division in terms of numeric/weighted distribution of key company brands;
- Fastest growth of Kent (focused company brand) in terms of distribution and market share vs. other
divisions

March 2002 to BRITISH AMERICAN TOBACCO UKRAINE Kyiv, Ukraine
May 2005 Group-Brand Manager, VFM/Medium brands (Pall Mall, Prilucky / other local)
Marketing Department
Key Accountabilities:
- Supervision and input into development of brand plans and activities to ensure they are in line with
corporate guidelines;
- Identification of research requirements and data analysis;
- Management of brand profitability and control of brand support expenditure to ensure brand profit
objectives are achieved;
- Development and coach of 3 Brand Managers, 2 Brand Executives and 1 Marketing Trainee;
- Management of external creative/media agencies;
- Close work with Trade Marketing, Operations, and Marketing Finance to ensure brand strategy is
executed throughout the supply chain.
Key Achievements:
- Successful local relaunch of Pall Mall based on global positioning;
- Successful rejuvenation of Prilucky Osoblyvi increasing brand appeal to younger adult smokers;
- Developed and successfully implemented a new HoReCa approach;
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 - Closely worked with Corporate Affairs department on defending company relevant excise scheme
with Ukrainian government;

April 1998 to BRITISH AMERICAN TOBACCO UKRAINE Kyiv, Ukraine
March 2002 Brand Manager
Marketing Department
Reported brand: Prilucky Osoblyvi (National VFM brand)
Key Accountabilities:
- Development and implementation of the complete launch plan for Prilucky Osoblyvi with full
ATL/BTL support (OOH, consumer promo, retail incentives, POP materials, trade conferences);
- Product development: briefing of R&D center, packaging development, consumer testing;
- Rigorous analysis of data to understand market needs, competitive environment and evaluate all
possible alternatives for launch in VFM segment;
- Development and coach of 1 Brand Executive and 1 Marketing Trainee. Management of creative
agency;
- Close work with Trade Marketing, Operations, and Marketing Finance to ensure product and brand
activities are correctly managed throughout the supply chain.
Key Achievements:
- Developed and launched local brand, Prilucky Osoblyvi, which became a market leader within less
than 6 months; All launch targets were significantly exceeded including volume/profit;
- Prilucky Osoblyvi brand launch became the best example of new launch in the Ukrainian tobacco
market;
- Led cross-functional team of peers on new brand development/launch;

September 1995 to KRAFT JACOBS SUCHARD UKRAINE Kyiv, Ukraine
April 1998 Junior Brand Manager
Key Accountabilities:
- Development and implementation of the complete brand plan
- Cooperation with R&D on line-extensions / Product development
- Initiation of brand studies and researches
- Price analysis
- Creation of TV commercials
Key Achievements:
- Assigned brand Korona (chocolate) became №1 chocolate brand in Ukrainian market within two
years;
- Successful shooting of TV commercial with international team/agency;
- Creation of Korona product range, i.e. line extensions from tablets into pralines, wafers, chocolate
bars;

EDUCATION IN DETAILS

January 1997 to International Management Institute Kyiv, Ukraine
December 1998 MBA program

June-July 1998 Carnegie Mellon University Pittsburgh, Pennsylvania, USA
Summer Business School Diploma
Coursework included Business Administration, Marketing, Business Communication, Negotiations, and
Presentations Skills

1992 to 1996 National University of “Kyiv-Mohyla Academy” Kyiv, Ukraine
Ukraine’s first private University funded by foreign and Ukrainian private individuals, Soros Fund, US
organizations and Ukrainian Government. Lectured by International and Ukrainian professors.
Bachelor’s degree: Major - Economics, Minor - Political Science.
Coursework included Management, Investment Strategy, International Trade, Audit and Accounting,
Economics, Finances, Marketing and others.

1992 to 1996 Civic Education Project (CEP) Kyiv, Ukraine
The CE project, sponsored by Central European University and Yale University, offered courses taught
by Western lecturers in the Social Sciences.
Coursework included Micro- and Macroeconomics, Econometrics, Public Administration, Business
English and others. All courses were conducted in English.
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