Дарина

KHARCHENKO DARYNA
Digital Content & Marketing Specialist | Web
Development | SEO | Business Informatics
[відкрити контакти](див. вище в блоці «контактна інформація»)

Profile
Digital content and marketing specialist with 6+ years of experience in media and communication, currently
[відкрити контакти](див. вище в блоці «контактна інформація»)
pursuing a Master in Business Informatics in France. Skilled in web development (WordPress/Elementor), SEO
[відкрити контакти](див. вище в блоці «контактна інформація»)
LinkedIn optimization, digital strategy, and content management. Strong analytical and editorial background, proven
ability to adapt quickly and deliver results in international and fast-paced environments.

🎓 Education Professional Experience
Master 1 in Business Informatics – 2025 – InnovGuide (Startup) — Web Development & Digital Marketing Intern
University of Bordeaux (2025– Designed and customized a showcase website with WordPress (Elementor).
2026) Performed on-page SEO optimization (content, tags, website speed).
digital marketing SEO optimization SEO on-page SEO off-page content strategy content marketing content creation copywriting social media management social media campaigns digital campaigns competitor analysis trend research audience engagement media strategy content performance data analysis Google Analytics Google Ads Meta Ads web development WordPress Elementor responsive design UX UI web design HTML CSS JavaScript Python SQL MySQL PostgreSQL web integration Figma website customization plugin integration web optimization content management editorial management online publishing digital communication digital storytelling
journalism video editing Canva CapCut photography visual content creation marketing strategy B2B B2C email marketing lead generation CRM client communication customer relationship management patient support healthcare coordination healthcare services sales support negotiation service excellence project management project coordination operations management operations support stakeholder engagement policy analysis policy research compliance international cooperation EU projects adaptation strategies cross-functional collaboration strategic planning process optimization leadership analytical thinking problem solving adaptability decision

Conducted competitor analysis and social media trend research.
making teamwork innovation multicultural environments international clients

Licence in Computer Science (1st
Proposed content and visibility strategy improvements.
year) – University of Bordeaux
(2023–2024) 2018–2024 – NV (New Voice) / DK New Media — Chief Editor (Digital Focus: Politics &
Sociology)
Bachelor of Law – National
Led the editorial team in one of Ukraine’s top independent media outlets, ranked
University of Kyiv-Mohyla among the country’s most visited news websites.
Academy (2014–2018) Supervised digital publishing and ensured accuracy, which contributed to millions
of monthly website visits and strong audience trust.
Languages Managed editorial workflows for socio-political news and long-form analytical
English B2+ content, optimizing production speed and content quality.

French B2
2019–2021 – Media Group Ukraine — Journalist & Digital Content Manager
Ukrainian (native) Managed and curated digital content for a national TV channel website with
Russian (bilingual) millions of monthly page views.
Implemented SEO strategies, copywriting, and digital campaigns that increased
Skills organic traffic and boosted audience retention.
Digital Communication & Media
Content Writing & Editing, SEO rewriting Worked daily in the company’s internal CRM system to manage content workflows,
Digital Communication & Media track performance, and ensure timely publication.
Research & Analysis Contributed to the digital growth strategy of the channel, aligning editorial and
Fact-checking, international news marketing efforts.
analysis, qualitative & legal research.
Visual Content Creation
Digital & Marketing Projects, Web (full portfolio: Canva link)
Programming & Data Ô Miel – Showcase Website (fictional client)
Python, JavaScript, C/C++ (basics), Web design (Figma responsive), SEO-oriented content writing, HTML/CSS/JS integration
HTML, CSS, SQL, Excel, Google Sheets,
(mobile-first), mini Meta Ads strategy.
MySQL, PostgreSQL.
WordPress Projects
Finance & Investment, Legal Custom site design, plugin integration, competitor analysis, Agile teamwork (daily
Asset evaluation, market analysis, stand-ups).
simulated portfolio management,
SEO & Content Writing
drafting & analysis of contracts, legal
notes, compliance B2B marketing articles (TradeMaster), digital communication & editorial management.
Visual & Media Creation
Interests: Digital marketing, web
Keywords: digital marketing, SEO, SEM,
Posters, video editing (CapCut, Canva), event & editorial photography.
development, investment, psychology, Google Analytics, Google Ads, Meta
Ads, content marketing, WordPress,

fitness. Elementor, HTML, CSS, JavaScript,
Python, SQL, responsive design, UX/UI,

Additional Managerial & Policy Experience
project management, Agile, Scrum,
social media marketing, community

Certificates management, A/B testing

2021–2022 – Centre for Adaptation of Civil Service to EU Standards — Head Consultant (policy
Certificate of successful completion of the
analysis, EU project coordination).
Business English course
Mediation and dialogue skills for public 2022–2023 – Bookimed — Medical Coordinator (international client support, clinic coordination,

service sales)

Training course European mechanism of
human rights
Mental health first aid certificate
Fitness instructor certificate
Certificat en nutrition