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EMPLOYMENT HISTORY

PPC specialist
Fortunatos - In-House Marketing Agency
16.12.2024 - 01.07.2025
As a PPC specialist, I managed and optimized data-driven
ad campaigns across Google Ads and Meta Ads platforms. I
developed compelling ad creatives, conducted A/B tests,
refined audience targeting, and analyzed performance
metrics to maximize ROI. I helped clients across various

ILYA KOVYNIEV industries increase conversions, lower CPA, and scale their
campaigns profitably.

DIGITAL PPC SPECIALIST
EDUCATION

Volodymyr Dahl East Ukrainian National
University
ABOUT ME Master of Science in Project Management 2021

I'm a PPC specialist with a marketing and Focused on strategic planning, risk management,
hands-on experience in driving results budgeting, and leadership in complex projects across
various industries. Trained in Agile, Scrum, and traditional
through paid advertising.
project management methodologies.
I worked at a marketing agency where I
manage and optimize campaigns across
Google Ads, Meta Ads and Bing Ads. I focus on CERTIFICATIONS
performance marketing — helping businesses
get more leads, sales, and ROI through well-
Digital Internet Marketing
structured ad strategies.
IT Hillel School, Ukraine 2024
Certified by IT Hillel School with Excellent grade. Gained
SKILLS strong professional skills in Digital Marketing — including
PPC, SEO, SMM, and Email Marketing.
✅ Set up and manage Google Ads, Meta Ads, https://certificate.ithillel.ua/view/11346756
and Bing Ads
✅ Build high-converting sales funnels and
landing pages Google ads certification
✅ Analyze data to reduce CPA and improve https://www.credential.net/profile/164413/wallet
ROAS
✅ Work with custom tracking via Google Tag
Manager & Google Analytics 4 KEY PROJECTS & RESULTS
✅ Launch and scale campaigns for
eCommerce, info products, and service-based
Auto Parts Store (Ukraine)
businesses
+39% ROAS and +52% revenue growth via
Google Ads restructure and retargeting strategy.
Nutraceutical Brand (Germany)
3,500+ sales through Performance Max
CONTACT
campaigns optimized for returning customers
and seasonality.
📞 [відкрити контакти](див. вище в блоці «контактна інформація») Insect Repellent Brand (Germany)
2,500+ sales via Google Ads with custom
📧 [відкрити контакти](див. вище в блоці «контактна інформація») audiences, location targeting, and campaign
testing.

💬 Telegram: @ppc_marketer eCom Shoe Store (USA)
–45% CPA by optimizing Meta Ads creatives,
Advantage+ targeting, and daily budget pacing.
🔗 LinkedIn: [відкрити контакти](див. вище в блоці «контактна інформація») 📁 Full project portfolio: Portfolio
kovyniev-797752292