Марина

Maryna Chaika
A leader with over 10 years of international and local experience in project management, sales, and
marketing. I possess strong skills in strategic planning, successful launch and effective execution of
projects, development of marketing strategies, and sales leadership. My successful track record of
implementing international and local projects, combined with leadership qualities in sales and
marketing, is a significant advantage for any collaboration. Building on a proven track record of
initiating and managing projects at various levels, I strive to use my knowledge and skills to
Personal contribute to the growth and development of a company or country. I am always open to
opportunities to create effective solutions aimed at addressing current challenges and expanding
potential at the local and global levels to achieve the set goals.
Name
Maryna Chaika
Work experience
Address
Kyiv, Ukraine
Phone number Project Head ( "Silpo", Marketing Department) Jun 2023 - Present
[відкрити контакти](див. вище в блоці «контактна інформація») Fozzy Group, "Silpo", Kyiv
Email As the Project Lead, I am responsible for the overall success of the managed project for "Silpo"
[відкрити контакти](див. вище в блоці «контактна інформація») supermarkets, guiding the team, managing resources, creative & strategy part, budget planning,
LinkedIn content & communications plan and ensuring we deliver high‑quality results on time and within
[відкрити контакти](див. вище в блоці «контактна інформація») budget. In this role I am a primary point of contact with connected other departments of the company
chayka-b88982a
and suppliers, providing direction, resolving challenges, and fostering a collaborative and productive
team environment.
Skills
Main responsibilities:
Project Planning & Execution.
Strong leadership and Team Leadership & Management.
interpersonal skills Budget management & reporting.
Excellent communication and Content, Design & Digital marketing planning.
negotiation abilities Promo campaigns management.
Experience in management and Continuous Improvement of the project.
strategic planning B2B & B2C sales strategy planning and implementation.
Experience in marketing strategy Brand & Communications management.
planning Sponsorships and partnerships.
Knowledge of relevant trends Collaboration with blogers & opinion leaders.
and best practices
Ability to work with challenges Founder & CEO Dec 2014 - Dec 2024
Welcome to Georgia! National Tourism Awards project, Tbilisi, Georgia
Ability to adapt to changing
circumstances In this role I was the visionary leader and responsible for initiating, developing, and overseeing the
project from conception to completion. This role requires strategic thinking, strong management
Languages skills, and the ability to inspire and lead a diverse team. This role requires strong skills in
establishment of relations and partnerships with governmental structures, international organizations
(such as USAID, UNDP), various business & industry associations and different players of private
Ukrainian Native
sector. In this role, I managed to consolidate the country's core industry and its participants, create
English Fluent an international‑level project to motivate and encourage industry representatives, its donors,
Georgian B1 business representatives, government agencies, and influential international organizations.
Russian Fluent Key Responsibilities:
Project Development.
Interests Strategic Planning.
Investors attractions strategy planning & implementation.
PR & Marketing strategy planning.
Tennis (sport) Team Leadership.
Travelling Stakeholder Engagement.
Baking Financial Oversight/ benchmarts and researches.
Monitoring and Evaluation.
Advocacy, negotiations and project representation in international organizations and government
institutions
Engagement & Partnership development.
Brand management.
Budget management & reporting.
Risk & crisis management.
 Cooperation with media and opinion leaders (local and international partnerships).
Adaptation of the project in crisis situations for relevant development (in the context of a
pandemic).
For now I am staying in a role as Founder of the project due to my decision to return to Ukraine and
contribute with my professional experince on the development of Ukraine.

Founder & CEO Mar 2022 - Jul 2024
"Welcome to Georgia! Support" Charity Fund, Tbilisi, Georgia
In addition to project management and entrepreneurship, on 2022 I founded the Charitable Fund in
Support of Ukraine and Ukrainians, which since February 2022 has been engaged in collecting and
transferring both humanitarian aid/medicines to Ukraine, as well as financial collections to help and
support for large families in de‑occupied regions, orphanages and point aid to the military, and then
acted as an aid point for Ukrainians who were forced to leave Ukraine and sought refuge in Georgia.
Within the Charitable Fund we organized the list of different events and social initiations, what gave
me the experience of social activites.
Impact and Achievements:
Conceptualized and established the charity fund.
Developed and implemented fundraising strategies.
Managed all aspects of fund operations.
Built and led a team of dedicated volunteers and staff.
Advocated for the needs of the community.
Built and maintained strong relationships with stakeholders.
Ensured the ethical and transparent operation of the fund.
Cooperation with mass‑media.

Entrepreneurship Jun 2015 - Jun 2024
Tbilisi, Georgia
In the role of Entrepreneur, I was Partner of a few businesses conneted to provide different services
to the tourism & hospitality market, including serviced for developers of the industry. This role gives
me the list of skills for impact and achievements:
Identified and pursued new business opportunities.
Developed and executed a comprehensive business plan.
Secured funding and managed finances.
Built and led teams.
Managed day‑to‑day operations.
Built and maintained strong customer relationships.
Adapted to market changes and challenges.
Budget management & reporting.
Risk & crisis management.

Independent Consultant Sep 2013 - Dec 2014
Hospitality Awards, Kyiv, Ukraine
On this role I specialized in large‑scale hospitality projects across various countries provided expert
guidance on all aspects of project development.
My key functions included:
conducting market research and feasibility studies,
developing comprehensive business plans and financial models,
overseeing project design and construction,
strategic advice on brand development,
operational management,
marketing strategies to ensure project success and profitability.
sales & partnerships.
event management, participation in exhibitions and conferences.
sponsorships.
cooperation with mass‑media and ad agencies.

Business Dvelopment Manager Nov 2008 - Feb 2014
InterContinental Kyiv (IHG Group), Kyiv, Ukraine
This role requiered development and maintainance contacts with business generators, meeting and
convention planners, visitors, travel agents, tour operators, airlines, corporate accounts, Government
Departments and other producers closely allied to Hotel business.
Main responsibilities:
Monitoring of competitors.
Researching and looking for target market.
Selling to new, existing and prospective customers.
Selling all products of the hotel.
Developing regular sales calls and meetings with target market players.
Conducting client interviews and negotiations.
Coordinations and organizing clients’ events/ conferences.
Entertaining loyal clients.
Monitoring existing business and inputs into sales strategy meetings to maximize the business.
Initiate and prepre tenders for new business.
Analyzing business development.
Analitic and Sales.Reports.
Assisting with marketing activities and with new products of the hotel.
Create and manage a sales plan according to the hotel budget.

PR & Marketing Lead Feb 2007 - Nov 2008
Avis Rent a Car & Leasing, Kyiv, Ukraine
In this role I was responsible for developing and executing strategic communication and marketing
plans to enhance brand visibility, engage target audiences, and drive growth of sales, to promote the
organization's mission and projects effectively. I joined the company on the stage of chnages and
created new stratagy and team of marketing direction.

Key responsibilities:
Marketing communications.
External PR.
Organization/ coordination of the internal and external events (exhibitions, client and corporate
events, etc.).
Advertisement, POSM.
Marketing researching.
Creating & supporting the company web‑site.
Marketing supporting of regional representations.
Maintain and manage partnerships.
Writing press‑releases and organizing press‑conferences.
Cooperation with mass‑media, media and advertising agencies.

Production Assistant Jan 2006 - Jan 2007
Film Plus Production, Kyiv, Ukraine
In this role I was the production & film director assistant within the framework of the documentary by
Ukrainian film director Sergiy Bukovsky "Spell your name" devoted to Holokost, produced by Steven
Spielberg and Viktor Pinchuk.
This documantry is very important for Ukrainian history especially within the nowdays activities and
can be found in YouTube.
I am proud of this experience and the opportunity to be an integral part of such project on the
beginning of my professional journey, this experince greatly influenced the formation of my
personality and subsequent career.

TV Journalist, reporter Feb 2005 - Jan 2006
ICTV, TET TV channel, Kyiv, Ukraine
My main responsibilities was to make journalist's investigations and plots for new pilot TV program.

Education

Master's degree with honors Sep 2001 - Feb 2007
Taras Shevchenko Kyiv National University, Kyiv
TV Journalism, Journalism, PR & Marketing

References

References available on request.