Inna

INNA OLEKSIIENKO
[відкрити контакти](див. вище в блоці «контактна інформація») • LinkedIn

PROFESSIONAL SUMMARY
Marketing and content specialist with nearly 6 years of experience in digital marketing, brand strategy, and
content development across product companies, media, and cultural projects. Currently contributing to a
travel tech startup, working on product marketing and brand positioning. Customer-oriented and empathetic,
with a strong focus on understanding user behaviour, researching audiences, and aligning marketing
activities with business goals.

PROFESSIONAL EXPERIENCE

Social Media Manager (Product Marketing & Brand) | tict (Startup) 2026 – Present
Built the social media strategy and contributed to brand positioning and messaging.
Developed the customer journey map and product-focused content explaining core features.
Contributed product improvement ideas based on user journey analysis and competitor research.
Produced marketing assets for the App Store and Google Play launch.

Content Manager | Jelvix Feb 2024 – May 2025
Developed and executed a content strategy that strengthened engagement and drove audience growth.
Increased video views 4x organically by optimising editing formats and using data-driven topic selection;
one video reached nearly 70,000 views.
Managed a team of 5, ensuring high-quality content delivery on time and aligned with brand standards.
Created an AI-powered animated brand mascot to enhance audience interaction.
Prepared weekly performance reports with actionable insights.
Digital Content Manager & Community Manager | Jelvix
Created and managed the social media strategy across YouTube Community, Instagram, Facebook,
LinkedIn, and TikTok, and supported the company’s presence on Reddit.
Increased YouTube Community engagement 10x.
Built the TikTok channel from scratch, developing its content strategy and defining content formats.
Analysed key performance metrics to optimise content and improve engagement rates.
Coordinated partnerships to strengthen brand reach and collaboration opportunities.

Communications Manager | Goethe-Institut Ukraine (Project-Based) Jun 2023 – Nov 2023
Led communications for international projects, developing strategic campaigns and outreach initiatives.
Exceeded the registration KPI by 3x.
Managed social media presence, ensuring all content aligned with brand guidelines.

Junior Digital Marketing Manager | LOOQME Feb 2022 – Mar 2023
Developed and executed content plans, producing visual and written assets for social media, blog, and
campaigns.
Planned, built, and optimised email campaigns, improving engagement and conversion rates.
Collaborated closely with product and sales teams to ensure all content aligned with project development.

Journalist & Editor-in-Chief | UA:PBC Feb 2019 – 2022 Feb
Led content production for multiple media projects, including documentary films and special reports.
Managed teams, ensuring projects were delivered on schedule and in line with the brand standards.
Conducted research, interviews, and video production to develop compelling narratives.
SKILLS & TOOLS
Marketing & Strategy
Digital Marketing • Funnel Management • Customer Journey Mapping (CJM) • Inbound Marketing •
Brand Communication • Campaign Planning & Execution • Project Management & Team Coordination •
Community Engagement • Cross-Cultural Communication
Content & Creative
Content Creation & Storytelling • Copywriting • Social Media Strategy & Management (Facebook, Instagram,
YouTube, LinkedIn, TikTok) • Visual Design (Canva) • Video Editing (Premiere Pro, CapCut, VN Editor) •
Email Marketing • Brand Storytelling • SEO • MailChimp • Ahrefs • Screaming Frog • HubSpot
Analytics & Advertising
Google Analytics 4 • SimilarWeb • Google Ads • Meta Business Suite
Languages
English – Fluent
Ukrainian – Native

EDUCATION
Taras Shevchenko National University of Kyiv
Bachelor’s Degree in Journalism

COURSES & CERTIFICATIONS
Storytelling – SKVOT (2021)
Brand Building – NOM (2022)
Social Media Marketing & Strategy – Google Digital Garage (2023)
Brand Management: Aligning Business, Brand and Behaviour – University of London, London Business
School (2025)
Get Started using Google Analytics (GA4) – Google Digital Academy (Skillshop) (2025)
Digital Marketing – Projector Online Institute (2025)
Inbound Marketing – HubSpot Academy (2025)
Email Marketing – HubSpot Academy (2025)
HubSpot CRM Training – HubSpot Academy (2025)
Introduction to LinkedIn Ads – LinkedIn Marketing Labs (2025)
Content Marketing – HubSpot Academy (2025)
Social Media Management – Meta Blueprint (2025)
Fundamentals of Social Media Advertising – Meta Blueprint (2025)
SEO Basics – Ahrefs Academy (2025)