Євген

YEVHEN
BONDARENKO
Head of marketing/
Senior marketing manager

CONTACT ABOUT ME
[відкрити контакти](див. вище в блоці «контактна інформація») Born in 1991, married, have a daughter. Micro blogger: TikTok: 50t, Instagram 15t, YouTube
[відкрити контакти](див. вище в блоці «контактна інформація»)
Kyiv EXPERIENCE
[відкрити контакти](див. вище в блоці «контактна інформація») Head of marketing 01.01.2020 till now
lnkd.in/b-QrRBn Henkel, Adhesives for Consumer&Craftsmen
[відкрити контакти](див. вище в блоці «контактна інформація») Marketing and sales strategy development: new product and project initiation, pricing,
distribution standards and sales KPIs, advertising (ATL, BTL, influencers, digital, offline
EDUCATION events, E-commerce)
Management of subordinates: personal development plan, coaching, SMART KPI setting.
Taras Shevchenko National
University of Kyiv Sales initiatives: additional placement management and support, equipment, motivation
programs, co-promo with key clients
The Faculty of Economics, specialty
“International Economics”, bachelor Results: 2 years in row (in Covid conditions) growth of business under responsibility, 70%
and master (extramurally) degree - of assortment relaunch after war started, Moment->Pattex brand relaunch, brand
graduation with honors awareness growth from 0% to 50% during 2 years, SMM regular content creation (YT -
2008 - 2014 7000 followers during 2 years) etc.

A lot of trainings: marketing, SMM ,
negotiations, sales, presentation Temporary acting as CEE Brand Manager 03.07.2017 - 15.09.2017
Henkel CEE
Support and coordination of global launches in the CEE region (18 countries)
SKILLS Development and initiation of 2 reginal projects for 2018-2019
Analytical mind Market analysis and support of countries in current projects

Leadership
Junior -> Senior Brand Manager 27.11.2013 - 01.01.2020
Negotiation Henkel, Adhesives
Project management Product category management: market analysis and strategy development, product
and project launches (adaptation of global projects and local initiatives), negotiations
Goal oriented, proactivity
with key customers and sales KPI setting
Creativity Pricing, profit management, promo efficiency analysis
Excel (pivot, calculators) Distribution strategy and support
Advertising (ATL, BTL, influencers, digital, offline events, E-commerce)
Video and sound montage
Google & Meta ads EEIG in Ukraine, Event Manager, The result: Link. 11.03.2013 - 01.06.2013
Advanter Group, Marketing Analyst, research, presentation 08.10.2012 - 07.03.2013
LANGUAGE
English (can be interviewed) REFERENCES
Ukrainian (native)
Vasyl Dudnyk
General director of Henkel Adhesives Ukraine
German (elementary) Email : [відкрити контакти](див. вище в блоці «контактна інформація»)
Phone: Can be shared after request and approval