Вікторія

Curriculum Vitae

Victoria Gerukh
15+ years of experience as a senior role

MBA in business (2020 y.).
Master in Science (2008 y.).

Behavioral marketing professional.
IT Business Analyst.
Deep in AI/ML creation and utilisation.

CONTACTS:
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Her business analytical thinking and social attitude, diversity mindset and mature
complex thinking towards entrepreneurship lead her to a startup project with a
huge social impact uTrigg for raising empathy between companies and customers.
Now she set up all business processes and ready to share her deep expertise as
CMO for a new company!

She is a guest speaker at Pittsburgh and Cornell Universities, make speeches for
international communities like: AIESEC, Startup Grind, Startup Wise Guys,
ADPList Community, Startup Network, WomenTech Network, Outsource People,
Drupal Community and more.

Education & brief description;
• MBA at Global SWG Academy, 2021.
• Higher scientific education (master`s degree, chem-bio department) at
Taras Shevchenko National University of Kyiv. 2003-2008.
• Marketing courses BeFirst (advanced level, ATL/BTL marketing), 2010.
• Wide volunteer experience (Web Summit 2017, 2018, Outsource People
2017, Drupal Camp 2013-2016 and many youth associations).
• Lead IT company (2011-2022);
• Co-founder at startup uTrigg (marketing SaaS web platform, 2020-2024);
 • Social entrepreneur at MUMIDIS (2022-2024).

Personal skills:
• Open-minded person;
• Partnership addicted in Blue Ocean strategy way;
• Leadership qualities;
• Optimistic person, with credo «any situation can be improved even
if it seems like inevitable damage»;
• Time-precise person. I always plan the day and choose some equivalent
substitutes in case if some delays happened;
• Work with perseverance that gives stimulus to accomplish the work;
• Applicable person of conducting negotiations and reaching agreements;
• Always be self-developed and goal oriented;
• Team-work person. Deal can be done only in atmosphere of helping between
coworkers, creating background for intensive and efficient work;
• Сapability to think strategic and analyze results;
• Ability to learn on mistakes;
• Confidence in stress situations;
• Ability to learn fast.

Tech skills:
• SQL
• Python, PHP
• html, css (Vue, React)
• Visualization: 3D.js, Three.js
• R language
• Power BI
• MS Access
• Google Cloud, AWS, MS Azure

Additional skills:
• Excellent analytical and critical thinking
• Perfect communication/ negotiation/ presentation skills.
• Advanced PC user and Internet user.

Languages:
• Ukrainian – native
• English – advanced
• Russian – fluent
• German - basic
Work experience:
uTrigg
CMO/CEO (Business Analyst, PM, VP of sales)
08.2020 - 04.2024

Digital AI platform for marketing specialists to raise conversion on 30%+ by
customers personalization with emotion AI.
Mission - create empathy between companies and their customers with emotion AI
innovation.

Tasks & Achievements:
• Cold email/phone/LinkedIn outreach to B2B segment
• Competitors Analysis (red vs blue ocean)
• Business Analytics (find a need where a new market appears: emotion AI)
• SEO analytics
• A/B testing (a new approach in micro-segmentation based on emotional state
of visitors)
• Digital media strategy and planning (SEO, Google Ads, FB Ads, Instagram
Ads)
• Marketing & sales strategy and tactics
• Lead team of 15 people (30% M&S and 70% developers)
• Fundraised from 3 investors (EU, Ukraine, UK)
• Achieved success in raising sales from zero to stable MRR (MoM growth
25%).

Period: 4 years.

MUMIDIS (museum of mis- and disinformation)
CMO/CEO (PM, Business Analyst)
02.2022 - 12.2023
Social educational online web platform that tackling online disinformation and
enrich brand awareness to the audience with sustainable mindset via immersive 3D
gamified experience.

Tasks & Achievements:
• Cold email/phone/LinkedIn outreach to B2B segment
• Business Analytics (find a niche where social projects is a must - corporate
segment (agriculture, building sector)
 • Competitors Analysis
• digital media planning
• SEO analytics
• Marketing & sales strategy and tactics
• Lead team of 5 people (20% M&S and 80% developers)
• Achieved success in raising sales from zero to create MVP.
• Received grant from Horizon-2020 in 04.2022.

Period: 2 years.

Galanix
CMO/CEO¸ сo-owner (VP Sales, Business Analyst, PM/PO)
IT outsource services to deliver high quality of product development based on
scientific methods of realization.
2012 - 2022

Tasks:
• Business Analytics (make a BA for SMBs customers for their online
businesses)
• digital media planning
• Competitors Analysis (BA for SMBs)
• SEO analytics
• Marketing & sales strategy and tactics
• Lead team of 35 people (30% M&S and 70% developers)
• Entered EU market with a new positioning with DataScience specialization
(with PhD team members).
• Achieved success in uplift sales by 150%.

Achievements:
• Formation team of developers and designers with creative thinking.
• IT-products creation with european standards of quality. Wide range of
clients: international markets, local companies and governmental
organizations.
• Inner courses launching, conduction and coordination (digital marketing for
designers, user centered design, strategic planning and tactics for web-
projects, usability, SEO in design e.t.c.).

Period: 10 years.
AstraZeneca Pharmaceuticals
Head of digital department, Ukraine (Business Analyst, PM/PO).
12.2010-11.2012

Achievements:
• Digital department creation in Ukraine.
• Digital marketing strategy formation within the global digital team and
adaptation for the local market.
Coordination of IT-solutions for regional sales medical representatives;
• Loyalty program launch for patients «Therapy+» (first program for 4
different therapy areas at a time).
• Mobile App launch for doctors in oncology therapy area.

Period of employment: 2 years.

Digital advertising agency TMGU (Target Media Group Ukraine)

03.2008 - 11.2010
Senior digital media planner (advertising manager)
Analyse Businesses and marketing Ads tactics planning and KPIs of execution.

Main tasks:
• Negotiations with contractors (foreigners as well) for getting better
conditions of placement;
• Adjustment agreements with contractors and audit their adhering to the
contract;
• Formation promotion activities - advertising companies in Internet;
• Monitoring activities of clients` competitors;
• Progress control of advertising campaigns, correction and improvement the
results of campaigns;

Achievements:
• Strategic and tactic planning, argumentation;
• Making professional conclusion (using specific KPI) after advertising
campaigns;
• Leading training on marketing thematics.

Period of employment: 3 years.
Alfa-Bank
07.2007-02.2008
Consultant in retail sails department.

Main tasks:
• Analyse business need for SMBs.
• Clients` consulting of mager bank products & newest bank services (format
of communication: face to face);
• Monitoring activities of other banks products and examine strong sides of
Alfa Bank;
• Was aware in every changes of bank products, was able to explane all terms
to clients of the bank,
• Explaned the scheme of paing back client`s credits.

Period of employment: 9 months.

Unofficial newspaper (e-net publication within Taras Shevchenko National
University of Kyiv)
2004-2006

Editor
Main tasks:
• Organize the work of journalists team,
• Negotiations with free writers, formation contests in order to raise their
activities.
• Fill site by content,
• Search for new partners, find out common goals and achieve them.

Period of employment: 3 years
Speaking, Volunteer and Educational experience:

Ernts & Young - 2023-2024

Business Analyst for Ernts & Young program (EU4Digital Academy).

Impactorium - 2023
Certification in "Corporate Social Responsibility".
Online video lectures.

2022 - now.
Volunteering for humanitarian support of Ukrainians during whole scale war by
aggressor.

01-12.2023
Lead series of lectures (as a speaker) for young SMBs entrepreneurs regarding
eCommerce to raise Ukraine economy (2023 year). Covered lectures creations,
marketing support in order to gather visitors and post event feedback gathering.

Data Summit Decade - 2022
Open Data Institute summit

Volunteer interviews - 2022
Spanish international TV channel, Italian, Polish and German business
communities networks.

StartupGrind - 09.2021.

Pittsburgh and Cornell University (invited speaker, remote) - 08-10.2020.
WomenTech Network (100k women) - 06.2020.

Mini-MBA - TOP-EU Accelerator, StartupWiseGiys - 2019-2020 y.y.

Web Summit - 2017, 2018.
Guest registration (2017) and help team (2018).

Outsource People - 2017
I was co-organizer, prepared of a separate section at the conference as a trendsetter.
It was Data Science during IT outsource conference.

Comspace (education for politics)
01.2015-04.2015
Lector, e-learning format
Digital marketing field.

Drupal Camp - 2014-2016
I was in a help team of Drupal Camp in Kyiv. In Drupal Camp 2015 my duties
were to help organizers with participants registration and speakers negotiations.

Drupal Camp - 2012-2013
Participant on thematic conference for IT-developers.

Drupal Café (05.2012- till today)
Participation in each month activities of kiev Drupal Community.

Iversity, Stanford online courses, Coursera e.t.c.
2013 - till now.
Marketing school BeFirst, Advanced marketing (02-08.2010):
• Trade-marketing (lecturer – «Philips» Consumer Lifestyle, Ann Lytvyn),
• Marketing in retail / women is a core of consumers (lecturer – «Intertop»
marketing Director, Oleg Teplykh),
• Brand management (on example of Mars),
• Trands 2010 in Marketing,
• Social marketing, technology Web 2.0,
• Marketing investigations,
• Exponential marketing («European Business Association», Head of
marketing department, Andrij Prydius),
• Audience segmentation (lecturer – Andrij Prydius),
• Successfull sales,
• PR in Ukraine, efficient know-how (lecturer – director of «BeFirst»
marketing school, «Unilever Ukraine» ex-Brand Manager Lipton, Alina
Kharechko),
• Strategic marketing (lecturer – marketing director in «SberBank», ex-
marketing director in «Alfa Bank», Oksana Alieva),
• CRM-programs (lecturer – marketing director in «Shell Retail Ukraine»,
Evgenia Petrova).

Ukrainian Students Council to the MESU (Ministry of Education and Science
of Ukraine)
Fundraising (2 days, 04.2009)
• Practical knowledge of project management and fundraising.

AIESEC
Skills Matters (03-06.2008)
• Acquired knowledge in time-management, project-management, business
etiquette, team-building, master-class of making presentations e.t.c. (in
English, format lectures and seminars),
• Accomplished task at the end of studying – organized presentation of got
knowledge at courses.

AIESEC
AIESEC-conference in Mariupol (2 days, 2008)
• Enlarge knowledge about exchange procedure (within AIESEC).
• Lectures, seminars and simulations devoted to personal development.

AIESEC
Seminar in Donetsk from business school-«Parus» (2 days, 2008),
• Lectures and simulations in Marketing.
• Seminars and test at the end of studying – create new type of products for
certain company.

AIESEC
Organizing «Marketing conference» (04.2009):
• Helping in organizing «Marketing conference».
• Taking part in quest in Kiev for interns from all over the world.

Alfa-Bank (08.2007-02.2008):
• Business etiquette for bank-workers;
• Bank operation procedure, rates of credits;
• How to represent the product, avoid disturbances;
• New products of the bank (three separate trainings);
• Rates of credits on the market of mortgage;
• Rates of credits on the car-market.

Gotte Institute:
• Summer intensive German language courses (06-07.2006).

Unofficial newspaper:
• Conference of student`s selfmanagement in Sumy (03.2005),
• Trainings for journalists (e.g. «Working in team», «Magic of the interview»
etc.) (2005-2007).

Hobbies:
Long-board skating, bicycle riding, yoga, skiing, figure skating, traveling, Dj-
playing and painting.

In my opinion hobbies helps understand consumer needs.
It`s a splendid instrument for finding new insights.
Various interests make possible for marketing manager to widen his outlook.
Thus it helps to improve marketing activities with direction on real consumers`
feelings and trigger to forecast customer needs in future.