Oleksii

Oleksiy Matsuka
Media and Communications Specialist | Project Manager | Political Science Expert
Kyiv, Ukraine | [відкрити контакти](див. вище в блоці «контактна інформація») | LinkedIn Profile: [відкрити контакти](див. вище в блоці «контактна інформація»)
Professional Summary
Dynamic professional with over a decade of experience in strategic communications, project management, and monitoring & evaluation (M&E). Recognized for leading impactful media campaigns, driving audience engagement, and delivering measurable results in complex and high-pressure environments. Adept at stakeholder engagement, cross-functional team leadership, and content strategy. Fluent in English, Ukrainian, and Russian.
Core Competencies
- Strategic Communications: Campaign development, crisis communications, and media relations.
- Project Management: Stakeholder engagement, resource allocation, and cross-departmental collaboration.
- Monitoring & Evaluation: Data analysis, impact assessments, and transparent reporting.
- Digital Media Expertise: Social media campaigns, audience growth strategies, and content analytics.
- Tools: Jira, Trello, Tableau, Power BI, Canva, Adobe Creative Suite.
Professional Experience
Director
UKRINFORM | Kyiv, Ukraine | 2023–2024
- Designed and implemented a digital subscription service, increasing audience reach by 5% within six months.
- Streamlined cross-departmental workflows, enhancing operational efficiency by 10%.
- Oversaw the creation of high-quality programs, resulting in a 5% improvement in audience engagement metrics.
Deputy CEO
Multimedia Broadcasting Platform of Ukraine | Kyiv, Ukraine | 2020–2023
- Directed content creation for Ukrainian foreign broadcasting channels, growing international audience reach by 100%.
- Implemented a crisis communication strategy, ensuring consistent messaging during geopolitical tensions.
- Conducted 50+ high-profile interviews with key figures, improving audience trust and credibility.
Communications and Outreach Specialist
Self-Employed | Kyiv, Ukraine | 2024–Present
- Led stakeholder engagement campaigns, increasing participation rates by 25%.
- Developed comprehensive communication materials, enhancing project visibility among target demographics.
CEO
Donetsk Institute of Information | Kyiv, Ukraine | 2014–2020
- Founded Donbas Public Television, reaching an audience of 1 million across digital platforms.
- Organized the Donbas Media Forum, with participation from 500+ media professionals worldwide.
- Managed 10+ media projects aimed at promoting societal reintegration, achieving measurable improvements in public perception.
Editor-in-Chief
News of Donbas | 2008–2014
- Expanded audience reach by 20% through targeted editorial strategies and investigative reporting.
- Launched innovative digital initiatives, including a YouTube channel with 18,000 subscribers.
Selected Achievements
- Awards: Recipient of the National Award, Order of Merit III Class, and Canadian Journalists for Free Expression Award.
- Recognized Excellence: Listed in '100 Information Heroes' (2014).
- Media Impact: Created and managed own YouTube channel focused on social cohesion, growing subscriber base to 18,000.
- Public Relations Leadership: Delivered keynote speeches at PR NEXT 2020 and Stratcom Online 2023, showcasing expertise in strategic communications.
Education
- Ph.D. Candidate, Philosophical Anthropology
Donetsk State University of Economics and Trade | 2005–2007
- Master’s in Political Science
Donetsk National University | 2000–2005
- Certificate in Project Management
Diia.Digital Education | December 2024
Languages
Ukrainian (Native) | English (Fluent) | Russian (Fluent)