Особисті дані приховані

IVAN ZIUZIN
Head of Sales | Business Development Executive
[відкрити контакти](див. вище в блоці «контактна інформація»)・[відкрити контакти](див. вище в блоці «контактна інформація»)・[відкрити контакти](див. вище в блоці «контактна інформація»)・Kyiv・Ukraine

Summary

Head of Sales and Business Development with 15+ years of experience in banking, microfinance, medical commodities, and certification
services for medical and cosmetic industries. Proven expertise in building and leading high-performing sales teams of 900+ representatives,
consistently surpassing sales targets by over 100%. Experience as Product Manager with a successful track record in launching products in
the medical and cosmetic certification sectors. Demonstrated success in driving revenue growth, market expansion, and sales performance
through strategic leadership, a deep understanding of sales methodologies, and innovative initiatives.

KEY ACHIEVEMENTS
Market Share Expansion Customer Retention Boost Revenue Growth
The retail network grew threefold, the client Increased repeat purchases by 40% through Improved branch network pro tability
base increased over 60% , annual sales rose new service standards, enhancing brand by 25% through nancial performance
over 70% by e ective growth strategies. loyalty with NPS to 76-79%. management optimization.

SKILLS

Hard skills Special skills & tools
• Sales Forecasting • Market research & Competitor analysis (SimilarWeb, Miro, Figma, Advanced Excel Pivot Tables)
• Revenue Growth Strategy • Product strategy & Roadmapping, Writing BRD (Jira, Confluence, MindAtom)
• Customer Retention Strategies • Wireframing and prototyping, Customer journey mapping (Figma, Drawio, Canva, Miro)
• Sales Training & Development • Usability Testing, A/B testing, Customer Feedback Analysis (Google Forms, Advanced Excel
• Contract Negotiation & Presentation Skills Pivot Tables, Google Docs)

• B2B & B2C Sales Expertise • Product Positioning, MVP Development, Prioritizing Product Backlog
• Team Leadership and Management • Agile & Scrum, Waterfall Methodology, Kanban
• Budget Management • Data Analytics, Unit Economics, Product metrics, KPI Development & Tracking
• Cross-functional Collaboration • CRM Siebel, Bitrix-24

PROFESSIONAL EXPERIENCE

MBS Group Kyiv・Ukraine
™Miasphera, ™Labprostir Certification・Consulting・Medical supplies
Head of Sales & Business Development | Product Manager 04 / 2023 - 07 / 2024 (1 year 4 month)

Miasphera : Product Development・Client Growth・Pricing・Market Entry Facilitation・Cross-Market Scalability・Product metrics・KPI & OKR

• Developed a multi-tier cosmetic certification product, launching an MVP that gained 80+ B2B-clients and boosted monthly sales by 30%.
• Prioritized the product backlog based on customer needs, business goals, and technical capabilities, accelerating time-to-market by 20%.
• Built a 500+ client base within 4 months using targeted segmentation and a personalized sales approach.
• Introduced a dynamic pricing financial model and unit economics approach, boosting customer LTV by 10-20% and revenue predictability.
• Designed the "Step-Pay-Step" registration process with installment payments, reducing entry costs, enhancing market feasibility, and
driving a 30% increase in new clients and 40-50% sales growth.
• Developed a range of supplementary services for certification, legal support, post-certification support, contributing 20-30% boost in LTV.
• Led cross-functional teams in Ukraine and the UK to develop the product roadmap, adapting the "Step-Pay-Step" concept for the EU and
UK markets to scale the product in these regions.
• Developed the "Business Solution Builder for Certification" standardizing processes, boosting cross-team efficiency, and reducing the
time for creation of personalized client offers by 80%.
• Developed and implemented sales scripts, KPI system, increasing efficiency by 40% among the development, legal and sales teams.

Labprostir : Sales・Client base・Business Opportunities・Key Clients・Sales Team Efficiency・Sales Techniques ・Customer Retention

• Boosted sales of blood collection systems and related products by over 40%.
• Developed a new segment of veterinary products, resulting in over 20% sales growth due to new business opportunities.
• Reduced inventory costs by 45% through the implementation of a data-driven sales forecasting, optimization of warehouse management.
• Secured 40-50% of monthly sales through contracts with key clients, and increased customer retention by 25%.
• Boosted sales by 30% and improved deal closing rate by 20% by implementing innovative metrics and sales techniques.

Consumer Center LLC Kyiv・Ukraine
™ Shvydkogroshi ・Fintech
Head of Sales 06 / 2014 - 06 / 2021 (7 year 1 month )
Sales・Customers・Service・Operational Efficiency・Sales Team Management・Sales Techniques・Talent Development・NPS・Growth・Trainings

• Boosted sales by 70% and expanded the branch network, elevating the company to the market's TOP-3 for net income and profitability.
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• Improved customer service quality by implementing new service standards, scripts, metrics, resulting in increased sales & NPS - 76-79%.
• Designed client-focused sales methodologies and KPIs, boosting traffic-to-sale conversion by 80% without additional investments.
• Revamped the customer service model, increasing new client sales by 20% and regular client sales by 40%.
• Doubled foot traffic to the branch through an effective street attraction system and high conversion of traffic into visit.
• Created sales and debt-collection scripts that boosted the conversion rate by 20% for new clients, 40% for repeat clients, and 30% for
debt-collection, while cutting call duration and reducing communication expenses.
• Improved branch profitability by 25% through financial performance management optimization.
• Streamlined recruitment processes, reducing staff shortages by 40%, lowering hiring costs by 30%, and improving applicant quality.
• Developed a multi-level staff development and certification program, halving turnover rates and maintaining an e-NPS of 60-65%.
• Created a comprehensive training program in customer service, sales, and management, which enhanced the quality of training, lowered
the share of new team members to 15-20%, and cut down on personnel training & recruitment expenses.

NFC LLC Odessa・Ukraine・CIS countries
™ CreditOK ・Credit brokerage
Head of Sales 02 / 2013 - 01 / 2014 (1 year 1 month )
• Built from scratch new business in CIS countries.

PJSC «Alfa-Bank» (Ukraine) Kyiv・Ukraine
™ Alfa-Bank ・Banking
Head of Consumer Lending Network 03 / 2012 - 02 / 2013 (1 year 1 month)
• Promoted sales growth by 20%.
• Provided KPI’s fulfilment growth from 60% to 90%.
• Created new effective sales channel “personal loan (PIL) brokerage”.

PJSC «VAB Bank» Kyiv・Odessa・Ukraine
™ VAB-Bank ・Banking
Regional Sales Director for the Southern Region 09 / 2007 - 11 / 2011 (4 year 3 month )

• Best in payroll projects sales: over 8000 employees with 10 million incomes per month.
• Promoted the South Region to the VAB TOP-5 in retail sales.
• Successfully launched ”24/7 VAB Central Branch project”. Led it to VAB TOP-3 in sales.

PJSC «PRAVEX Bank» (Intesa Sanpaolo Group) Kyiv・Ukraine
™ PRAVEX-Bank ・Banking
Head of Corporate Card Department 07 / 2004 - 09 / 2007 (3 year 3 month )
• CreatedLaunched the PRAVEX-BANK and TurtessTravel co-branding project.
• Created and realized the cooperation program with baby-goods retail networks.
• Delivered 30+ contracts for a consumer lending program with retail networks, achieving average monthly sales of 500,000 UAH.

EDUCATION
Academy of Municipal Administration Kyiv・Ukraine
Master's degree・Foreign Trade Activities (FTA) Management 1999 - 2004
Integrated digital marketing
Tripmydream Academy・para.school・Kiev
Effective communication
The Oratory School ・krasno.com.ua・Kiev
Management and leadership
CG Business Systems ・businessystem.com・Kiev
LANGUAGES
English・Advanced (С1) - Ukrainian・Native - Russian・Native

PASSIONS

Swimming Business literature

Sea practice Artificial Intelligence
QR-Linkedin QR-Telegram QR-WhatsApp

Cycling Innovative SalesTech

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