Iryna

Iryna Sheviakova
Marketing Analyst
Correct analytics in marketing is one of the key factors of the company's success. Without
marketing analytics, a company risks spending years investing in channels and tools that don't
work, or using creative that doesn't attract customers, but turns them away.

Experience
Contact
2017 - 2018
E-Commerce Expert l Kyiv
Phone
[відкрити контакти](див. вище в блоці «контактна інформація») Sales market expansion specialist (marketer)
[відкрити контакти](див. вище в блоці «контактна інформація») The functional duties included: analysis and segmentation of the e-commerce market;
Email participation in the organization of events; study of the best world practices and their
[відкрити контакти](див. вище в блоці «контактна інформація») application in work; preparation of reports upon completion of events
Main achievements:
Address Holding the "Ukrainian E-commerce Congress 2017", "E-Delivery Expo 2017", a platform
Rua Vale Formoso, 9, Almancil, Portugal for communications of e-commerce market representatives has been created.

2015 - 2017
Private enterprise "Sheviakova" l Kyiv
Education Organizer of business activities in the trade of hair accessories
The functional duties included: development of a business plan; personnel selection;
Master of Finance
expansion and control of the network of trading points; maintaining business
Kyiv National University of Trade and documentation.
Economics Main achievements:
received a profit after two months of work;
Corporate training course "Analytics for
created a network of retail outlets (5 island zones); a base of regular customers was
maintenance managers"
collected.
AnalyticalBoutique

Marketing course 2010 - 2016
MIB LLC "Nova Poshta"l Kyiv
Course "Effective project management" Product manager, marketing analyst
Consulting group of Alla Zadniprovska The functional duties included: market analysis (volume, potential, SWOT, BKG); market
"Living Work" segmentation; monitoring of competitors (from open sources, secret buyer); conducting
research on one's own (compilation of questionnaires, telephone interviews,
holding focus group discussions, online surveys, analysis of the obtained results and
generation of reports in PRT format); cooperation with research companies: holding contests
Expertise for choosing a company, task setting, conclusion of contracts, control of research, adaptation
report; participation in the formation of the company's strategy; managing projects
Market research (forwarding, SMS notification); organizational tasks: budgeting, tabulation, documentation
management, formation of weekly, quarterly, annual reports.
Monitoring of competitors
Main achievements: evaluated and researched unregulated cargo transportation market; a
Product development correct and successful marketing strategy of the company is formed; forwarding and SMS
Marketing strategy notification projects were completed with a positive result (budget savings and the correct
operation of the freight forwarding process), the profitable product "Packaging" was
Market share launched.
Market segmentation

Additional Information
Language
Driver's license: category B

Ukrainian

English