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CV

MAXYM KIRICHKO

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GOAL: To find an operational management role related to operations and/or
project management.

PROFESSIONAL COMPETENCIES:
• strategic planning and implementation of the company’s strategy;
• business process modelling and organisation of cross-functional
interaction;
• optimisation and automation of the operational management system;
• budgeting;
• development and implementation of KPIs;
• management, training and development of personnel;
• implementation of marketing strategy, including brand management,
digital- and trade marketing;
• project management;
• development and introduction of new products to the market;
• organisation of cooperation with contracting organisations; •
management of the company’s financial indicators;
• conducting a negotiation process at any level.

INSTRUMENTS:
• Lean (TPS);
• ERP;
• Agile/Scrum;
• BPMN;
• CRM / HRM;
• Jira;
 • Confluence;
• MS Office.

WORK EXPERIENCE:

The Capital
Real estate, Ukraine/Poland/Spain/UAE
COO
2024 – present

Work includes:
• implementation the company's strategy;
• organisation of cross-functional interaction;
• operational model optimisation;
• establishment of potential risks control points;
• search for alternative sales channels;
• introduction of new products to the market;
• implementation of a marketing strategy, including brand management
and lead generation;
• management of the company's financial indicators;
• organisation of cooperation with contracting organisations;
• management reporting and accounting set up.

Growe, (ex PMI – Parimatch International)
iGaming, LatAm, Brazil
Head of PMO
2023 – 2024

Work included:
• cross-functional projects development and implementation;
• strategic and operational audit of business’s сore functions;
• development of KPIs and financial motivation system for customer support;
• reporting setup;
• business development projects focusing on finding additional revenue
sources;
• organizational structure optimization;
• AS IS / TO BE business process modelling;
• business analysis;
• developing and implementation of a single cross-functional
communications calendar.
Achievements:
• Created the PMO from scratch Key results:
Centralized project management function;

• Optimized organizational structure that lead to marketing function
distribution Key results:
Awareness campaigns reach: +23%;

• Consolidated communications calendar and unified flow for 360
Communication Campaigns
Key results:
Cost of contact: -13%;

• Standardized business processes of customer support
Key results:
Service level agreement (SLA closing) – 17%,
Customer Satisfaction Score (CSAT) +32%;

• Performed affiliate vendor audit and provided recommendations for
affiliate managers that lead to decrease in cost of generated leads and
raise of player value
Key results:
Cost per action (CPA) -21%,
Player value (LTV) +18%.

Schastya Zdorovya Vertical Farms
Agritech
CEO/Co-founder
2016 - 2023

Work included:
• implementation the company's strategy;
• organisation of cross-functional interaction;
• operational model optimisation;
• establishment of potential risks control points;
• search for alternative sales channels;
• introduction of new products to the market;
• implementation of a marketing strategy, including brand management,
digital and trade marketing;
• management of the company's financial indicators;
• organisation of cooperation with contracting organisations;
• development of TOR for production process automation systems;
 • installation of equipment for monitoring and managing climate and plant
nutrition for the farm;
• coordination of data collection and analysis of algorithms, based on
which the operation of the entire production automation system was
changed;
• management reporting and accounting set up.

Achievements:

• Created the first underground vertical farm in Ukraine for growing herbs
and greens.
• Reduced the production cycle from 54 to 35 days thanks to the
automation and optimization of 75% of business processes.
• Organized the supply of products to key national and regional food retail
chains of Ukraine.
• Achieved an increase in production volumes by 1800% in 2018.
• Attracted $500,000 of external investment into the project.
• Spoke at the TED international conference in Tallinn (2019) with a speech
on the topic of innovations in the field of AgriTech.

EY Ukraine (Ernst and Young)
Business consulting
Advanced Staff, Department of Operational Efficiency and Optimization of
Business Processes
2014 - 2016

Work included:
• conducting interviews with clients;
• analysis of business processes (AS IS);
• information systematization;
• looking for bottlenecks in systems;
• formed requirements for ERP system integration;
• development of initiatives to optimise business processes;
• building and implementation of a new scheme of business processes (TO
BE) taking into account their impact on the organisational structure, KPIs, as
well as the level of automation and centralisation;

Examples of implemented projects:
EY for IMC and VAPG under the program of IFC (International Finance
Corporation) and Bayer CropScience
Developed business process models for agricultural companies of various
sizes:
• analyzed business processes AS IS, including KPIs and business process
maturity assessment;
• modelled TO BE business processes, including the RACI responsibility
matrices, target KPIs and changes in the organizational structure;
• created an implementation plan, including a roadmap, prioritization and
risk assessment.

EY for ATB-Market
• Implemented lean principles in food retail, which led to a 15% reduction in
staff at retail outlets without loss in product turnover;
• Automated the hourly calculation of the demand for man-hours of all
operations in retail outlets, which significantly shortened queues at cash
registers and reduced "goods holes" on the shelves;
• Developed a KPI system for all positions at trading points;
• Was the only representative of Ukraine within the international EY team.

EY for DTEK
• Developed a business process model of the procurement function and
recommendations for further implementation;
• Changed the level of centralization of existing procedures and established
control points in areas of potential risks;
• Wrote new procurement business processes (TO BE), on the basis of which
the TOR was drawn up for integrator developers;
• As part of the EY team, was responsible for modelling business processes
according to the client's requirements.

EY for Alfa-Bank
• Introduced procedures aimed at satisfying the FATCA tax reporting law into
the process of bank clients’ identification;
• Formed the TOR for the bank's IT department.

Victor Pinchuk Foundation
PR-manager
2011
Participated in the Foundation's projects including opening of medical
facilities, holding exhibitions of modern art, development of grant programs
for gifted youth.
Novy TV Channel
Content Manager (Procurement manager)
2010
 Formed a unified database of foreign producers of movies, series and formats
with ranking of potential content for purchase according to selected criteria.

ICTV TV Channel
Assistant Content Manager (Procurement Manager)
2009
Conducted negotiations on the sale of ICTV products to Ukrainian cable
channels.

EDUCATION:

Bradford School of Management (UK) – General Management, 2013. Master’s
degree.

Kyiv Institute of International Relations (UA) – International Business, 2011.
Bachelor degree.

SUPPLEMENTARY EDUCATION:

Course for entrepreneurs BUILD (Unit School Of Business)
MBTI® - personal and team effectiveness (EY Business Academy) MBTI® - leader
potential (EY Business Academy)
Project Management I (EY Business Academy)
Project Management II (EY Business Academy)
Brand Management (LABA International Business School)
Chief Operating Officer (LABA International Business School) Category
Management (LABA International Business School) Negotiations 2.0 (LABA
International Business School)
Price Setting (LABA International Business School)

LANGUAGES: Ukrainian (fluent), Russian (fluent), English (fluent).
HOBBIES: travelling, photography, yoga, cybersport, surfing, cinema, crypto
trading.