Ксенія

KSENIIA BARANIUK
Marketing Manager

SUMMARY

I am a marketer with over 4 years’ experience in digital marketing and
personal branding. I have progressed from SMM Manager to Head of
SMM and Marketing Manager.

I specialise in developing marketing strategies, building sales funnels
and providing comprehensive support for digital product launches.

EDUCATION:
CONTACT:
Number: [відкрити контакти](див. вище в блоці «контактна інформація») NATIONAL UNIVERSITY OF KYIV-MOHYLA ACADEMY
Email: [відкрити контакти](див. вище в блоці «контактна інформація») 2021 - 2025
LinkedIn: Kseniia Baraniuk Bachelor of Laws
Location: Kyiv, Ukraine

HARD SKILLS: EXPERIENCE:
Marketing Strategy & Campaign Planning MARKETING MANAGER NOV 2025 - PRESENT
Target Audience Research & Segmentation
Brand Positioning & Offer Development SUNSHINE AGENCY
Lead Generation & Marketing Funnels
Content Marketing & Social Media Strategy Marketing Strategy & Audience Acquisition: developing
Digital Product Launches marketing strategies, target audience segmentation, positioning,
Landing Page Structure & Copywriting creating offers, and attracting and growing the audience
Marketing Communications & Storytelling through organic and paid channels.
Reels, Stories & Short-Form Video Strategy Marketing Funnels & Product Launches: designing sales funnels,
Conversion Rate & Content Performance content nurturing campaigns, lead generation and digital
Analysis product launches; developing lead magnets and conversion
Marketing Hypothesis Development pathways for the audience.
KPI Monitoring & Optimization Landing Pages & Marketing Content: designing landing page
structures, writing conversion-focused copy, preparing
marketing materials and technical briefs for visual content
creation.
SOFT SKILLS: Marketing Analytics & Optimisation: analysing reach, clicks and
conversions; calculating content performance metrics; testing
Strategic & Analytical Thinking marketing hypotheses; and optimising funnels based on data.
Creative Problem-Solving PR & Brand Partnerships: developing PR collaborations with
Project Coordination brands, identifying partnership opportunities and planning joint
Cross-functional Communication marketing activities as part of product launches and digital
Prioritization & Time Management initiatives to expand reach and engage new audiences.
Adaptability
Ownership & Responsibility

LANGUAGE:
Ukrainian
English
Russian

KSENIIA BARANIUK
Marketing Manager

EXPERIENCE:

HEAD OF SMM DEC 2023 - NOV 2025
SUNSHINE AGENCY
SMM Strategy & Audience Growth: developing and implementing
SMM strategies, planning communication channels, and
implementing organic growth and audience engagement tactics.
Content Production & Management: developing content
strategies, content plans and category guides; creating scripts
for Reels, Stories and video content for various social media
platforms.
Photo & Video Production: organising and carrying out shoots
for social media — from developing concepts, scripts and
preparing technical specifications to coordinating the filming
process and ensuring content aligns with the content strategy.
Team & Workflow Management: coordinating team work,
assigning tasks, monitoring deadlines, content quality and
adherence to content plans.
Performance Analysis: monitoring reach, engagement, audience
growth and other KPIs; analysing content effectiveness and
optimising formats based on results.
Marketing & Launch Integration: integrating social media
marketing into the overall marketing strategy, developing
content campaigns, supporting product launches and creating
content aimed at converting the audience into enquiries and
sales.

SMM-MANAGER JUN 2023 - NOV 2023
TOMENCHUK AGENCY
Content Strategy Execution: implementing the content strategy
in line with marketing objectives and brand positioning.
Photo & Video Production: organising and overseeing shoots —
from developing concepts and scripts to coordinating the
filming process.
Team Management: coordinating the team’s work, setting
tasks, allocating responsibilities and monitoring deadlines.
Content Management: planning and delivering content for
social media in line with strategic objectives.
Performance Analytics: analysing content performance against
key metrics, evaluating results and formulating
recommendations for optimisation.