Богдана

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Bohd n S myonov a
C reative Marketing Lead | Creative
Sp ecialist | Performance Marketing
Profile [відкрити контакти](див. вище в блоці «контактна інформація») Email

CMLead with 5+ years of experience in building
and leading creative teams, developing
performance-driven marketing strategies, and
scaling digital campaigns.

About me
I specialize in managing multi-disciplinary teams (designers, marketers), building creative
systems, and connecting creative execution with business and performance goals.


Experienced in creative strategy development, hypothesis generation and testing,
performance analysis, and cross-functional collaboration in fast-paced environments.


Strong background in performance marketing, A/B testing, creative optimization,
AI-powered workflows, and leading scalable creative production processes.


Passionate about combining creativity, analytics, and structured communication to drive
measurable business results.

EA E H P
L D RS I & Professional
A A E E
M N G M NT SKILLS Experience
Creative team leadership (8–10 designers) “Exactius”
Briefing designers and translating marketing Creative Specialist & Performance Marketing

goals into clear creative tasks 2021 – 2025
Cross-functional collaboration with marketing D eveloped ad creatives (banners, videos,
teams landing pages, sites) for digital campaigns
Creative strategy ownership (from ideation to Continuously generated ideas based on trends,
performance optimization) audience behavior, and business goals
Task planning, prioritization & deadline Led the design team: task setting, creative
management direction, and performance tracking
Task planning, prioritization & deadline Conducted market and trend analysis focused
management
Created concepts inspired by real-time trends
KPI-driven creative management to drive user engagement
Performance reviews & feedback culture Transformed abstract concepts into production-
ready visuals and briefs for designers
A/B testing & creative optimization Analyzed A/B test results using Tableau and
Violet dashboards
AI-powered creative workflows
Interpreted creative performance, identified
growth areas, and validated hypotheses
Entrepreneurial Collaborated closely with marketing, project
Experience managers, and designers in ideation sprints
D eveloped a digital marketing agency from Designed creative strategies for campaign
scratch as part of the Diia.Business launches, scaling, and optimization
entrepreneurship program
Built and led a cross-functional team of
designers, marketers, developer, and sales
“Perla Helsa”
specialist Creative Marketing Manager | Performance
Marketing | Creative Strategist | 2026
Created the agency’s business model,
brand positioning, and operational Led and managed a creative team of 3-5
workflow designers, ensuring high-quality visual output
across multiple marketing directions
Successfully closed and serviced an

e-commerce client, delivering:

Worked directly with 3 marketing managers,
aligning creative strategy with acquisition and
A full go-to-market strategy
growth goals
Website design and development

Ongoing creative direction and team Owned the creative direction for performance
coordination and brand campaigns: task setting,
prioritization, reviews, and final approvals
Took ownership of team management,
project delivery, and client communication Built and optimized creative processes to
support fast-paced campaign launches and
Gained strong hands-on experience in scaling
creative strategy, leadership, and digital Drove data-informed creative decisions using
operations performance metrics and A/B testing results
This initiative sharpened my leadership Collaborated cross-functionally with marketing
skills and deepened my understanding of and stakeholders to deliver impactful, scalable
business and marketing alignment in the solutions
creative field.
Integrated AI tools into creative workflows to
speed up ideation, production, and iteration
T ools Mentored designers, improved team efficiency,
and maintained a strong feedback and quality
culture
F igma
Tableau
Click Up Education
Violet B achelor Degree: 2016-2020
Luh ansk National University named after
Photoshop Tarasa Shevchenko
Illustrator M aster's Degree: 2020-2021
Sumy State Pedagogical University
After Effect named after A.S. Makarenko

L anguage
Uk raine English
N ative B2