Александра

Oleksandra Yevtushenko
Kyiv, Ukraine
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Portfolio: on request

Objective
Results-driven Content Marketing Specialist & Copywriter with expertise in SEO, performance marketing, and high-converting copywriting. Seeking a role in a dynamic company to drive audience engagement, lead generation, and revenue growth through data-driven content strategies.

Key Skills
• SEO Copywriting & LSI Optimization (increased organic traffic by 50%)
• Ad Copy & Conversion Optimization (CTR growth by 30%)
• Content Strategy & Performance Marketing
• Social Media Growth & Engagement (increased reach by 40%)
• Landing Page Optimization (conversion rate improvement from 1.2% to 3%)
• Market & Audience Analysis
• Strong Analytical & Communication Skills
• English Upper Intermediate

Work Experience
Senior Copywriter | Point2Web
November 2023 – January 2025
• Created and optimized advertising texts that increased CTR by 30% and conversions by 15%.
• Developed SEO-based content that boosted website traffic by 50%.
• Launched social media ad campaigns that resulted in a 40% increase in engagement.
• Led a team of copywriters to produce high-quality content tailored to performance marketing goals.
Freelance Copywriter
2016 – 2023
• Delivered 100+ SEO-optimized long-form articles, leading to a consistent increase in SERP rankings.
• Wrote high-converting sales copy, increasing client revenue by 20% on average.
• Developed persuasive email sequences with an open rate boost of 25%.
SMM Specialist | Stolitsa Group
August 2020 – October 2020
• Designed and executed content strategies for Instagram & Facebook, increasing organic reach by 40%.
• Boosted engagement rates through compelling post designs and audience interaction.
• Conducted A/B testing on ad copies, optimizing performance metrics.
Marketing Specialist | Technolog Chystoty LLC
November 2018 – April 2020
• Launched online marketing campaigns, leading to a 25% increase in customer acquisition.
• Conducted competitive market analysis, resulting in improved targeting strategies.
• Implemented a structured content marketing strategy, enhancing brand awareness.

Education
PhD, Taras Shevchenko National University of Kyiv
2020 – 2023
Research: Ecological and Economic Principles of Product Assortment Management in Retail Trade
Master’s Degree in E-commerce, Taras Shevchenko National University of Kyiv
2018 – 2020
GPA: 83
Bachelor’s Degree in Marketing, National University of Food Technologies
2014 – 2018
GPA: 80

Certifications & Training
• Meta Blueprint Courses (2024)
• Copywriting Art by Google Adwords Express (2017)
• Category Management at White Nights (2021)

Achievements
• Candidate Master of Sports in Tennis
• Published articles in international journals
• Prizewinner of English-language university quiz competitions
• Successfully led content projects that drove measurable growth in engagement & conversions