Iryna

Iryna Poberezhets
Marketing Manager
PROFILE
Dynamic Marketing and Business Management professional with over 15
years of experience in e-commerce, fashion and industrial sectors.
Proven expertise in developing and executing marketing strategies,
managing budgets, and leading cross-functional teams to achieve
CONTACT organizational goals. Adept at leveraging market analysis to inform
campaigns and drive brand growth, with a hands-on approach to
leadership and innovation.
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[відкрити контакти](див. вище в блоці «контактна інформація») EXPERIENCE
Spain/Ukraine
Fashion Brand Management Consultant
Freelance | Apparel and Fashion | remote
CORE Apr 2022 - Present
COMPETENCES Coordinating marketing and business development activities to
support brand growth and improve sales performance
Strategic Marketing Leadership: Building strategic partnerships and managing supplier relationships
Proven ability to develop and to ensure alignment with marketing strategies
implement marketing strategies Overseeing the preparation and execution of detailed marketing
and plans that drive business plans across multiple channels
growth and enhance brand
Founder & COO
visibility.
OFFWORK | Apparel and Fashion | Madrid, Spain
Budget Management and
Oct 2019 - Apr 2022
Financial Oversight: Expertise in Developed and executed strategic marketing plans to increase
efficiently managing budgets and brand awareness and drive sales across e-commerce and retail
ensuring optimal allocation of channels
financial resources. Directed advertising campaigns, integrating market research insights
Marketing Research and to optimize audience engagement and campaign performance
Campaign Execution: Skilled in Managed budgets and controlled financial expenditures, ensuring
conducting market research to efficient allocation of resources
inform marketing initiatives and Led a cross-functional team, ensuring alignment with business
executing campaigns that achieve objectives and timely execution of marketing initiatives
measurable results. Forged and nurtured strategic partnerships with fabric suppliers and
Operational Control and Process production subcontractors, securing high-quality materials that
Optimization: Experienced in support the brand's growth and operational needs
overseeing marketing operations,
optimizing processes, and General Manager
maintaining high standards of VIGO | Sports, Fitness, Wellness | Kyiv, Ukraine
performance. Feb 2017 - Oct 2019
EDUCATION Designed and implemented marketing strategies that enhanced
brand awareness, customer engagement and increased revenue
Executive MBA Conducted market analysis to identify growth opportunities and
delivered targeted campaigns
IE Business School, Madrid Oversaw daily operations of the company, managing a team and
2018-2019 ensuring all deliverables met high-quality standards and KPI’s
Post-Graduate Diploma CIS Operations Support Manager
Business Management Syngenta | Agribusiness| Basel, Switzerland
University of Warwick, UK Oct 2015 - Aug 2016
2014-2016 Directed a cross-functional team responsible for SAP and APO
support, ensuring seamless master data management and
BSc Marketing operational efficiency
International Christian Identified and resolved operational pain points in the three
University, Kyiv, Ukraine commercial units (RU, UA, KZ) across both supply and commercial
2005-2009 operations
Performed E2E project management for CIS supply chain re-design
LANGUAGES S&OP Manager
Syngenta | Agribusiness| Basel, Switzerland
English - fluent Sept 2014 - Oct 2015
Spanish - fluent Implemented performance-driven strategies that reduced the
portfolio tail by 25%.
Ukrainian - native
Introduced supply operations agenda and a set of KPI’s to control
Russian - native supply operations of over 6.5M bags of material, ~ 500M$ business
French - intermediate across EAME, E2E from production until delivery

EAME Supply Planner
Syngenta | Agribusiness| Basel, Switzerland
ADDITIONAL
Apr 2013 - Sept 2014
TRAININGS Established controls for supply operations of $58 M (48 K tons of
material) Cereals seeds business across EAME region
YALE SCHOOL OF Put APO planning and scheduling principles in place for Cereals
MANAGEMENT, USA seeds supply operations, introduced KPI’s to track production,
enabling 100% business growth vs prior year
GLOBAL WEEK FOR ADVANCED
LEADERSHIP - focus on
leadership strategies and Tolling Manager
advanced management
Syngenta | Agribusiness| Kyiv, Ukraine
practices in a global cotext
Apr 2011 - Apr 2013
July 2018
Implemented favorable contract conditions for the company, which
enabled supply for business growth of 30% vs prior year
Re-negotiated payment terms with the subcontractor on win-win
FUDAN UNIVERSITY, CHINA basis – 50% prepayment, 50% post-payment
CERTIFICATE ON DOING Introduced the concept of production scheduling into supplier
BUSINESS IN CHINA - insight activities, improving speed of finished product availability by 40%
into market dynamics and
business practices in the
Chinese Market SAP Project Transformation Lead
January 2019 Syngenta | Agribusiness| Basel, Switzerland
Feb 2012 - Oct 2012
Identified and mitigated business impacts of SAP implementation
GALLUP Strength Based
project Go-Live within 5 EAME countries
Coaching Certification,
London, UK
October 2015
Customer Service Manager
Syngenta | Agribusiness| Kyiv, Ukraine
Oct 2009 - Apr 2011
Executed sales in SAP, P1B module, performed monthly analysis and
reporting

REFERENCE Marketing Specialist
Syngenta | Agribusiness| Basel, Switzerland
Iryna Sanina Jul 2007 - Jan 2009

Supply Chain Head Collaborated closely with the brand manager to define and
implement brand strategies, enhancing market positioning and
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customer engagement
[відкрити контакти](див. вище в блоці «контактна інформація») Supported brand manager in Brand Strategy definition