Карина

Karyna Chorna
Marketing & Growth Lead

Profile
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Autonomous with well-rounded experience in influencer marketing with 6+ years of experience, both
 [відкрити контакти](див. вище в блоці «контактна інформація») on the product side and agency. Can understand the tech language and translate it to business. I
enjoy building processes from scratch, count and optimize the metrics and numbers, research, think
 [відкрити контакти](див. вище в блоці «контактна інформація»)
outside of the box, learn in the process.

Languages Experience
English (B2)
Head of scouting 12.2023 - 6.2024
Ukranian (C2) NDA
Russian (C2) Led the Scouting department at a fast-growing agency, specializing in identifying and recruiting top-
tier talent.
Key achievements:
— Built and led a team that consistently exceeded recruitment targets.
— Designed and implemented data-driven scouting strategies, increasing acquisition efficiency.
— Optimized funnel performance through rigorous hypothesis testing and cross-department
collaboration.
— Managed budgeting and forecasting to maximize ROI on acquisition campaigns.
— Established seamless workflows with marketing, onboarding, and analytics teams to enhance
operational effectiveness.

Growth Marketing Manager 5.2021 - 12.2023

NDA

Platform for influencers who want to get passive income. USA, Middle East, LatAm, Asia — cooperation
with creators from all over the world with focus on American traffic.
Some achievements and job responsibilities:
— developed, tested and updated a marketing strategy from scratch, which hit first financial goals in 3
months
— hiring (from 4 to 18 direct reports) and developing the team, budgets
— account management: salaries, budgets, vendors management
— direct work with the creators (US/LATAM/EU): huge influencers contact info base
— working with the metrics - Kibana, Voluum, Google Analytics
— analytics & various metrics (transitions, subscriptions, costs) in Kibana, Voluum, Google Analytics.

Product Manager 8.2020 - 1.2021

Lactarium

Was in charge the work and setup of the department: reporting&budget planning, KPIs, marketing
(strategy, funnels, cohort analysis), product development. Hired and developed new team members,
building internal processes for the team of 15 people, vendors management.

SMM Manager 4.2019 - 11.2021

Agency

A role that combined SMM (growing social media presence, writing articles, creating visuals) and an
affiliate program/influence marketing manager (increasing sales and native marketing integrations,
cross promo).
Lead generation for online courses. Maintaining clients' social media presence: developing a promo
strategy, copywriting, direct interaction with influencers, simple designs, generating unique content.
Working with events.