Олександра

OLEKSANDRA KOTOVA
DIGITAL MARKETING SPECIALIST

CONTACT PROFILE
[відкрити контакти](див. вище в блоці «контактна інформація») B2B Growth professional with 2 years of experience managing end-to-end
marketing operations, from market research and content strategy to lead
[відкрити контакти](див. вище в блоці «контактна інформація») generation. I specialize in identifying profitable tech niches, building
precise ICPs, and testing new growth hypotheses. My expertise covers the
Bratislava, Slovakia full funnel: writing relevant industry posts and comprehensive case studies
to build authority, and executing targeted multi-channel campaigns driven
[відкрити контакти](див. вище в блоці «контактна інформація») by deep data enrichment and continuous A/B testing. I also build AI-
kotova-395288379/ powered analytics dashboards and streamline internal workspaces to keep
operations scalable. Based in Bratislava, open to remote opportunities.

SKILLS WORK EXPERIENCE
Code Harbor (Remote, Full-time) JAN 2026 – PRESENT
• B2B Lead Generation • Growth
Marketing Manager
Marketing
Managed full-cycle B2B marketing, building multi-channel GTM
Market & Niche Research strategies to drive pipeline growth.
ICP & Persona Development Developed and tested new lead generation hypotheses (like custom
lead magnets) to improve conversion rates.
Multi-Channel Outreach Researched markets and competitors to find profitable niches, and
Cold Email Campaigns built clear ICPs for targeted outreach.
Launched LinkedIn and cold email campaigns using HeyReach, Linked
LinkedIn Prospecting Helper, and Apollo, A/B testing copy to boost Open, Reply, and
Social Selling & Warm-up Meeting Booked rates.
Managed client accounts with active outreach campaigns, tracking
Lead Sourcing
funnel metrics and adjusting strategies on the go.
Data Enrichment Built clickable dashboards using Claude AI to analyze LinkedIn
campaigns and provide clear performance reports.
B2B Copywriting
Handled LinkedIn profile setup and warm-up, writing engaging posts
A/B Testing and articles to build trust with prospects before launching outreach.
Case Studies & Content Wrote case studies highlighting campaign results to build social proof
and support the sales team.
Funnel Analytics Wrote clear design briefs and generated visual assets for social media
Account Management and internal use.
Set up and migrated company data to Obsidian and GitHub, keeping
CRM Pipeline Tracking documentation organized and summarizing webinars for the team.
Generative AI Prompting Tested UI/UX prototyping tools to help the design team improve their
workflow.
Apollo, Clay, Sales Nav
HeyReach, Linked Helper,
Instantly
HubSpot
Obsidian & GitHub

WORK EXPERIENCE

1080 Ventures (Remote, Full-time) DEC 2025 – APR 2026
Digital Marketing Associate
Support B2B growth and lead generation programs across SaaS/AI/biotech accounts, including ICP
research, list building, and outreach execution.
Source prospects using Apollo and LinkedIn Sales Navigator, segment lists by ICP criteria, and enrich
data in Clay (company + contact signals).
Launch and optimize multichannel outbound campaigns: LinkedIn (HeyReach) + email (Instantly),
improving results via iterative testing of hooks, CTAs, and personalization angles.
Monitor key outreach and funnel metrics (acceptance rate, reply rate, positive replies, meetings),
summarize insights, and propose optimizations.
Support website and content operations in HubSpot (CMS): publish/format pages, update layouts, and
keep marketing assets consistent.
Assistant to CMO (Interim / Project-Based) SEP 2025 – PRESENT

Conducted market and competitor research (positioning, differentiators, pricing cues, messaging
angles) and translated findings into actionable GTM notes.
Assisted with Apollo campaign launches (audience selection, sequence setup, copy review,
performance checks).
Coordinated SEO blog production: topic research, outlines, publishing in HubSpot/WordPress-style
flows, and on-page cleanup (headings, internal links, metadata basics).
Maintained CRM hygiene in HubSpot, ensuring accurate lead status, notes, and handoff-ready data.

Lex (Remote, Full-time)
FEB 2025 – APR 2026
Lead Research Specialist
Researched target accounts and decision-makers to support outbound programs: roles, org structure,
relevance signals, and personalization angles.
Built high-quality prospect lists using Sales Navigator + Apollo, ensuring correct titles, seniority, and
industry filters aligned with ICP.
Used Clay/enrichment workflows to improve data completeness (emails, company context, triggers),
enabling better personalization.
Supported outreach team with copy improvement suggestions based on response patterns and lead
feedback.

Volcano Digital Agency (Hybrid, Prešov, Slovakia, Part-time)
SEP 2024 – MAR 2025
SMM

Created content plans and social assets: stories, short videos, post concepts, and basic brand-style
materials.
Helped maintain consistent brand communication and visuals across platforms; supported community
interaction and content coordination.
Tracked basic engagement metrics and prepared simple performance summaries.

WORK EXPERIENCE

NGO @Chas Ye (Remote, Part-time) MAY 2024 – SEP 2024
PPC Specialist
Assisted with Google Ads campaign setup and optimization (keyword research, ad copy drafts,
basic structure).
Monitored performance and supported routine optimizations (negative keywords, ad relevance
improvements, CTR-focused iterations).
Worked with analytics basics to understand traffic quality and campaign outcomes (foundational
GA/measurement awareness).

EDUCATION

Bachelor’s Degree, Engineering SEP 2022 – JUN 2025
Industrial Management | Technical
University of Košice

LANGUAGES
Ukrainian - C1
English - B1+/B2 (Upper-Intermediate)
Slovak - B1+