Олена

Olena Horban Profile
A versatile and diligent person with a great passion for social media systems, analytics,
SOCIAL MEDIA MANAGER and all the background work required to successfully run a media platform. Having
3 years of experience under my belt, I know ins and outs of any major social media
(Facebook, Instagram, YouTube & X), how to navigate their limitations and play into
Details their strengths.
Horodotska St. 117
Jack of many trades and a fast learner, I can be a strong player in your team, providing
Lviv
knowledgeable support, clear communication and quick-witted solutions.
Ukraine
[відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація»)
Employment History
Social Media Manager (Project Dept.), ShoTam Media
J U LY 2 0 2 2 — J U N E 2 0 2 5
Skills
• Overseeing the quality and timely distribution of content across ShoTam social
Microsoft Office platforms according to individual project's parameters.
Copywriting • Managing the projects' life cycles from uploading to reaching the desired KPI
(3 mln views on average per project) and beyond in cooperation with other
Social Media Management
departments (i.e. Grants and Production).
Creative thinking • Planning several informational fundraising campaigns within our media
resulting in gathering approx. 150 000 UAH for the military support purposes.
Responsibility & Accuracy
• Using analytics tools (Meta Business Suite, YouTube Studio etc.) to gather
Communication relevant info to form reports and improve content performance.
• Cooperating with UNICEF, UNDP, Bolt and other major organizations resulting
in successful media campaigns.
Languages • Creating convenient tools in Google Sheets for various workflow purposes for
Ukrainian personal and corporate use alike.

English Social Media Ads Specialist, ShoTam Media
O C TO B E R 2 0 2 4 — J U N E 2 0 2 5

Polish • Setting up targeted ad campaigns in Google Ads and Meta Ads Manager both
for boosting content and generating leads (i.e. getting people to sign up for an
on-line event).
• Overseeing all the running campaigns and correcting them when needed.
• Constantly learning for more efficient ways of reaching the campaign goals and
sharing the insight.

Junior Social Media Ads Specialist, ShoTam Media
JA N UA R Y 2 0 2 4 — O C TO B E R 2 0 2 4

• Aiding in running various ads campaigns using Google Ads and Meta Ads
Manager, becoming a proficient user.
• Autonomously setting up Engagement and Awareness campaigns, boosting the
individual content's metrics when needed.

Education
Journalism Major, Ivan Franko National University of Lviv, Lviv
SEPTEMBER 2020 — PRESENT

Courses
QA Manual, GoIT School
A P R I L 2 0 2 5 — J U LY 2 0 2 5
References
References available upon request