Анастасія

ANASTASIIA CHURILOVA
SMM MANAGER · AI CONTENT CREATOR · VIDEO EDITOR
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PROFESSIONAL SUMMARY
SMM Manager and Content Strategist with 3 years of experience in local and international projects, managing the
full social media cycle from research and strategy to content production, publishing, analytics, and optimization.
Launched social media accounts from scratch, managed 38+ accounts, created multilingual content for Europe,
Asia, Africa, and LATAM, and produced AI-generated videos, images, brand mascots, video avatars, voiceovers,
and dubbing.

PROFESSIONAL EXPERIENCE
Lumio | March 2026 - October 2026
Developed and executed content plans for two international products across 38+ social media accounts
targeting markets in Europe, Asia, Africa, and LATAM.
Adapted multilingual content for different markets, audiences, and brand mascots; created AI-generated
images, videos, and advertising creatives.
Wrote scripts for external contractors, launched new social media pages, and ensured content aligned with
brand guidelines in collaboration with the marketing team.

Sofia HR | June 2026 – August 2026
Conducted market, competitor, and target audience research and developed a social media strategy for an
AI-powered HR product.
Built the full content production workflow for Instagram, Facebook, TikTok, YouTube, Threads, and LinkedIn,
including content planning, mascot-based content, AI-generated videos and images, visual design, video
editing, and copywriting; launched content production across all social media channels.

Dobrograd | June 2025 – September 2025
I conducted market, target audience, and competitor research to inform the marketing strategy.
Managed content planning, scriptwriting, and on-site content production at construction sites.
Created advertising creatives and engaging video content.

V&G Beauty Space | October 2024 - June 2025
Repositioned the brand's Instagram presence by developing a visual identity and tone of voice, as well as
creating design templates and customer communication scripts.
Launched TikTok from scratch and grew it to 1K+ targeted followers within two months; the content
generated new clients and training inquiries.
Managed the full content production cycle for Instagram, Facebook, and TikTok — from content planning and
shoot organization to production and publishing.
Launched and managed advertising campaigns through Meta Ads.

PROFESSIONAL SKILLS
Social Media Strategy Short-Form Video Production
Content Strategy & Content Planning Video Production & Video Editing
Market, Competitor & Audience Research Canva та Figma — Visual Content Design
Social Media Launch & Management AI Content Production
Multi-Market Social Media & Content Paid Social Advertising
Localization Social Media Analytics, Reporting & Project
Copywriting & Scriptwriting Coordination