Ольга

OLGA KOVALSKA
Marketing Specialist | SMM Manager | Brand & Content Strategist
📍 Ukraine | 📧 [відкрити контакти](див. вище в блоці «контактна інформація») | 🔗 LinkedIn | Portfolio SMM | Portfolio UI/UX

PROFESSIONAL SUMMARY
Results-driven Marketing Specialist with 3+ years of experience in social media management,
content strategy, audience research, branding, and digital growth. Skilled in building brand
presence, creating high-converting content, managing campaigns, and analyzing market trends.
Experienced with international projects, fast-paced environments, and cross-functional
collaboration. Combines creativity with analytical thinking to deliver measurable business
results.

CORE SKILLS
Marketing & Growth: Social Media Strategy, Brand Development, Market Research, Competitor
Analysis, Audience Segmentation, Campaign Planning, Lead Generation

Content & Creative: Copywriting, Content Planning, Video Content Ideas, Creative Direction,
Tone of Voice, Visual Communication

Tools: Meta Ads Manager, Canva, Figma, Excel, Google Docs, Notion, CRM Systems, Slack, Miro

Soft Skills: Communication, Initiative, Fast Learning, Creative Thinking, Adaptability, Teamwork

PROFESSIONAL EXPERIENCE
Freelance Marketing Specialist / SMM Manager | 2024 – Present

Developed growth strategies for beauty, lifestyle, and personal brand clients

Built organic social media growth systems using trend-based content

Conducted audience and competitor research to improve positioning

Created content plans, copywriting, visuals, and short-form video concepts

Improved engagement, reach, and lead generation for clients
Kloepfel Consulting

Marketing & Content Manager | 2023 – 2024

Managed company presence across LinkedIn and other digital channels

Participated in rebranding and brand positioning initiatives

Conducted market and competitor research for strategic decisions

Coordinated content calendars and publication workflows

Prepared B2B communication materials and presentations
Ukrainian Marshall Fund

SMM Manager / Content Creator | 2023 – 2024

Supported communications for an investment-focused initiative

Created content adapted for different platforms and audiences

Helped grow awareness through structured social media activity

Managed planning documents, reporting, and publication schedules
Marketing / SMM Projects (Freelance) | 2021 – 2023

Managed social media pages from scratch

Created advertising creatives and content funnels

Worked with Meta Ads for awareness and lead generation campaigns

Built brand books and visual identity concepts
EDUCATION
Kyiv National University of Culture and Arts

Bachelor's Degree

COURSES & CERTIFICATIONS
Projector Institute — UI/UX Design

SMM / Digital Marketing Courses

Meta Ads / Facebook Ads Training

Copywriting & Content Marketing Courses

Branding & Audience Research Workshops

Figma / Canva Practical Training

LANGUAGES
Ukrainian — Native

English — Upper-Intermediate (B2+)

Polish - Basic

Italian - Basic

Russian — Fluent

KEY ACHIEVEMENTS

Built professional experience independently across multiple niches and markets

Overcame language barrier and now read books / work with English resources confidently

Recognized for creative thinking and proposing strong ideas that teams implement
ADDITIONAL INFORMATION

Open to remote opportunities, growth-focused teams, and international projects.