Роксолана

Personal Details
Name:​ ​ ​ Roksolana Kogut
Telephone: ​ ​ [відкрити контакти](див. вище в блоці «контактна інформація») (available at Telegram and Viber)
​ ​ ​ [відкрити контакти](див. вище в блоці «контактна інформація») (available at WhatsApp)
E-mail:​​ ​ [відкрити контакти](див. вище в блоці «контактна інформація»)

Skills

Marketing & Analytics

●​ Data collection, analysis, and performance reporting
●​ Proficient in Google Analytics, Tag Manager, and Google Ads
●​ Email marketing campaign creation & automation (Brevo)
●​ Campaign tracking, A/B testing & performance monitoring with Keitaro
●​ Customer-focused marketing and client retention

Content & Communication

●​ Copywriting and strategic content creation for multi-channel marketing
●​ Translation & localization: Ukrainian ⇔ English (C2 proficiency)
●​ Multilingual communication: Ukrainian (native), English (C2)

Creative & Design Tools

●​ Basic design skills in Figma and Canva
●​ Visual content creation for social media, web, and email assets

Work Experience
September 2024 - March 2025: ADopeLeads
Job titles: Media Buyer
Responsibilities:
-​ Developing and managing high-budget performance marketing campaigns in Google Ads
with daily spends starting from $1,000.
-​ Conducted in-depth market research and audience segmentation to drive qualified traffic and
reduce customer acquisition costs.
-​ Optimize campaign structures, keywords, and ad creatives to maximize ROAS and conversion
rates across multiple verticals.
-​ Utilized A/B testing and data-driven insights to improve bidding strategies and enhance campaign
efficiency.
-​ Collaborated with Analytics and Design teams, assigning tasks targeted to improve performance.
-​ Developing marketing plans from scratch, creating channel mix strategies, and estimates reach
and frequency metrics to optimize campaign performance.
January 2024 -September 2024: Well Web Marketing
Job titles: Marketing Manager
Responsibilities:
-​ Lead the development and execution of integrated marketing campaigns across digital
channels, aligning them with broader business objectives and brand positioning.
-​ Oversee the planning and performance of paid media initiatives (PPC, social, display),
ensuring alignment with audience insights, market trends, and strategic growth goals.
-​ Manage and mentor cross-functional teams (e.g., content creators, media buyers, designers) to
ensure cohesive execution and message consistency across all marketing touchpoints.
-​ Direct audience and keyword research efforts to inform not just ad strategy, but also content
development, SEO, and long-term customer acquisition planning.
-​ Establish and monitor marketing KPIs (CTR, conversion rates, CPL, CAC, ROI), using
dashboards and analytics tools to evaluate campaign health and influence leadership decisions.
-​ Drive ongoing marketing innovation by evaluating industry trends, competitor strategies, and
emerging tools, turning insights into actionable growth opportunities.
-​ Partner with product, sales, and operations teams to ensure that marketing strategy supports
go-to-market plans, lead nurturing flows, and customer experience optimization.
-​ Lead the planning and creation of educational and brand-focused content for the website,
with a strong emphasis on elevating domain authority, thought leadership, and audience
engagement.
-​ Plan long-term advertising roadmaps, outlining seasonal promotions, product launches, and
awareness campaigns, supported by data and market research.
-​ Prepare and present executive-level marketing performance reports, delivering strategic
insights and recommendations for ongoing refinement.
​
2023 August - January: Eltra Trade s.r.o
Job title: Sales manager
Responsibilities:
-​ Leading our clients from the start once the request has been made and until receiving the product
-​ Creating documentations
-​ Achieving growth and hitting sales targets as well as setting my own personal goals, setting and
maintaining excellent business relationships with clients
-​ Coordinate sales effort with team members and other departments
-​ Supply management with reports on customer needs problems, interests, competitive activities,
and potential for new products and services
-​ Creating new ideas on how to improve the clients experience with the company
-​ Writing creative emails
-​ Track sales and status reports
-​ Dealing with problematic clients and solving their issues until good feedback is received
-​ Working on time with schedule, planning and organizing work day.
Education Details
Secondary school:​ 2013-2015 Higher-Level School N.1, Kalush, Ukraine
​ 2015-2020 St. Brigid’s College, Loughrea Co. Galway Ireland
College:​ ​ 2020-2023 Ivano-Frankivsk National Medical University Ukraine
Сourses:​ ​ 2024 September - April 2025 Digital Marketing Institute Ireland