Світлана

SVITLANA SHARKOVSKA
MARKETING MANAGER| FMCG BRAND & GROWTH
STRATEGY| TRADE-MARKETING MANAGER

PERSONAL SUMMARY
Strategic marketing leader with 10+ years of experience in FMCG brand
CONTACT management, category development and integrated marketing campaigns
across multinational companies including Unilever, L’Oréal and Bayer.
[відкрити контакти](див. вище в блоці «контактна інформація») Proven track record of developing brand strategies, leading 360°
marketing campaigns, launching new products and driving market share
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growth across competitive consumer markets.
Rekreacyjna 6R/1 St., Warszawa,
05-500, Poland Experienced in portfolio management, consumer insights analysis, A&P
budget ownership and cross-functional leadership, working closely with
Svitlana Sharkovska
Sales, Trade Marketing and external agencies to deliver impactful brand
experiences.
EDUCATION Passionate about building strong consumer brands and driving premium
positioning through innovation, creativity and data-driven marketing
2024 - 2025
KYIV ACADEMY OF MEDIA ARTS
strategies.
Digital Marketing

Jan-Jun 2017
PROFESSIONALS EXPERIENCE
INTERNATIONAL MARKETING BUSINESS
ACADEMY Unilever Ukraine DEC. 2021 - PRESENT
Social Media Marketing Trade Marketing Manager (4 Business Groups: Personal Care, Beauty &
2006 - 2010 Wellness, Home Care, Food).
NATIONAL TECHNICAL UNIVERSITY OF Leading category and customer development strategies across FMCG
UKRAINE "KYIV POLYTECHNIC INSTITUTE" categories, translating brand strategies into effective in-store, digital and
Master`s in Marketing omni-channel activation.
2000 - 2006 Key achievements:
NATIONAL TECHNICAL UNIVERSITY OF Developed and launched “Top 20 Core Assortment Program”,
UKRAINE "KYIV POLYTECHNIC INSTITUTE"
increasing focus on high-performing SKUs.
Master`s in Engineering
Redesigned trade marketing organization and processes,
strengthening strategic role within the business.
COMPETENCIES Created & launched new strategy for effective investments by channels
Brand Strategy & Positioning according to every category`s reequipments.

Product Innovation & NPD Launches Key responsibles:

A&P Budget & ROI Management Translate brand strategies into retail execution and shopper marketing
programs
360° Integrated Marketing Campaigns
Partner with marketing and sales teams to deliver integrated commercial
Consumer Insights & Market Analysis plans
Go-to-Market Strategy Manage cross-functional projects and marketing initiatives across
categories
Portfolio & Category Management
Lead and mentor a team of 6 professionals
Agency & Stakeholder Management
Promotional & Pricing Strategy Unilever Ukraine OCT. 2018 - DEC. 2021

FMCG Brand Development Marketing Manager (3 Categories: DEO, Skin Cleansing, Hair).
Leading brand marketing strategy and execution for major FMCG brands
Digital & Influencer Marketing
across Ukraine.
Cross-functional Leadership
Key achievements:
 1. Created & developed high-impact brand partnerships including:
LANGUAGES • Rexona × Run Ukraine – national sports activation campaign
• Rexona × FC Shakhtar – major brand collaboration driving male segment
Ukrainian (native) growth
Russian (native) • Dove × Alyona Alyona – purpose-driven social campaign
English (B2) 2. Successfully implemented the localization & launch of new products
Polish (B1, B2 in a process) (full cycle Ukrainian production).
3. Significantly enhanced profitability by the transfer of production deo
category.

PASSIONS Key responsibles:

Culinary arts (healthy food)
R EDeveloped
F E R E Nand
C Eexecuted comprehensive marketing strategies and
campaigns that aligned with the company's goals and objectives.
Running & Strength Training
Managed and built portfolio of the categories, ensured brands’ volume
Marketing & Market Trends
and share growths, long and short-term profit, equity development.
Reading & Book Reviews
Initiated, developed and executed high quality programs to achieve
Self-Improvement &
company’s objectives and met consumers’ and customers’ needs
Productivity Hacks
within agreed budget.
Created and managed the marketing budget, ensuring efficient
allocation of resources and optimizing ROI.
REFERENCES Oversaw market research to identify emerging trends, customer needs,
and competitor strategies.
Levchenko Irina Monitored brand consistency across marketing channels and materials.
Unilever / CMO
[відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація») Bayer Ukraine FEB. 2017 - OCT. 2018
Trade Marketing Manager (OTC)
Kseniya Sikorska
Proposed effective types of TMA & approaches of cooperation with
Bayer / Marketing Lead KA, which were effectively introduced for BCH business.
[відкрити контакти](див. вище в блоці «контактна інформація») Demonstrated strong contribution to development of TM strategy to
[відкрити контакти](див. вище в блоці «контактна інформація») achieve set business objectives.
Demonstrated strong leadership position during the process of
Yasko Olexandra development & execution of new approaches for brand presence in
Unilever / HR BP POS, cascaded on regional levels.

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[відкрити контакти](див. вище в блоці «контактна інформація»)
L`Oreal Ukraine MAR. 2013 - OCT. 2015
[відкрити контакти](див. вище в блоці «контактна інформація»)
Marketing Manager (professional Hair Care)
Successfully provided new product launches.
Developed and implemented promotional and trade marketing plans
and marketing tools for local and export markets (Moldova,
PERSONAL DATA Azerbaijan, Kazakhstan, Georgia, Armenia).
Managed promo/media budget and ensured sales forecast accuracy.
I agree to the processing of personal data Contributed to elaboration of brand development strategy in Ukraine.
provided in this document for realizing the Set product pricing for new product releases to meet revenue &
recruitment process pursuant to the Personal profitability goals.
Data Protection Act of 10 May 2018 (Journal of
Created & implemented PR campaigns & press events.
Laws 2018, item 1000) and in agreement with
Provided trainings, presentations of the new products for employees &
Regulation (EU)2016/679 of the European
Parliament and of the Council of 27 April clients.
2016 on the protection of natural persons with
regard to the processing of personal data and on SEPT. 2009 - MAR. 2013
the free movement of such data, and repealing
Unilever Ukraine
Directive 95/46/EC (General Data Protection Trade Marketing Specialist
Regulation).
Created, implemented, and led the big projects, including Beauty
Consultants (170 sails points), Decoration Project for main product
launches, Planogramme & Navigation Project for Perfumeries, Conquest
Project for new points of sales.