Людмила

Liudmyla VORONOVA

Mobile [відкрити контакти](див. вище в блоці «контактна інформація»)
LinkedIn account
Date of Birth: 19 July 1974

CURRICULUM VITAE
Summary of experience
With 25 years of marketing expertise across various industries in both B2C and B2B sectors, I have a comprehensive understanding of all aspects of marketing, including planning, budgeting, implementation, and control. In my most recent role as Marketing Executive Manager at Progressive Automations, I specialized in the US and Canadian markets, leading high-performing teams and developing comprehensive digital strategies. My expertise includes e-commerce, marketplace marketing (Amazon, eBay, Walmart, Wayfair), SEO, social media, paid advertising, and data analytics, driving measurable results and building strong brand presence.
Personal characteristics:

• Result oriented
• Ability to work under pressure and independently to reach an optimal and quick decisions without supervision
• Strong level of responsibility, self-motivation, self-awareness and firmness of purpose
• Great leadership skills, brilliant team worker
• Establishing of good-fellowship contacts with different people, great communication skills
• Outstanding learning skills

Skills: E-commerce Marketing, Marketplace Marketing, Digital Marketing Strategy, Team Leadership, Product Marketing, SEO full cycle, Social Media Marketing, Paid Advertising (PPC), Data Analytics, US & Canadian Market, Marketing Management
Professional experience

Sep 2017 - Mar 2025 Progressive Automations (US & Canada Markets)
Position: Marketing Manager | E-commerce | Digital Strategy | Product Marketing
Summary:

Results-driven Marketing Manager with a proven ability to accelerate growth within the e-commerce and marketplace sectors, specializing in the US and Canadian markets. Expertise in leading high-performing teams, developing and executing comprehensive digital strategies, and leveraging data analytics to optimize campaign performance. Proficient in product marketing, SEO, social media, and paid advertising, with advanced skills in HubSpot, Shopify, and Amazon Marketplace management. Skilled in implementing automation, workflows, and CRM systems to enhance operational efficiency, alongside expertise in Amazon listing optimization and PPC advertising to drive sales and brand visibility. Passionate about delivering measurable results and building a strong brand presence.

Experience:
• Developed and executed strategic marketing plans for e-commerce and marketplace platforms, targeting the US and Canadian markets, with a focus on optimizing performance through HubSpot, Shopify, and Amazon Marketplace.
• Led and mentored a marketing team, fostering a collaborative and productive work environment while integrating HubSpot’s CRM system to streamline team workflows and improve customer relationship management.
• Implemented and optimized digital marketing campaigns, including SEO, social media, and paid advertising, while leveraging HubSpot’s automation and workflow features to enhance lead nurturing and campaign efficiency.
• Managed Shopify stores by designing automation processes and workflows to improve operational efficiency, including inventory and order management, and utilized Shopify’s CRM system to personalize customer experiences and boost retention.
• Drove sales growth on the Amazon Marketplace through strategic listing optimization and pay-per-click (PPC) advertising, conducting keyword research to enhance product visibility and managing PPC campaigns to maximize ROI.
• Utilized data analytics to track campaign performance across platforms, identify trends, and drive data-informed decisions, ensuring alignment with overall business objectives.
• Contributed to product marketing initiatives, aligning marketing efforts with product development and enhancing brand presence through targeted strategies on e-commerce platforms.

01.01.2017 – 01.08.2017American Medical Center (Ukraine)
Position: Marketing Director

• Monitoring competitor products, sales, and marketing activities.
• Guiding preparation of marketing activity reports and presenting to executive management
• Developing a comprehensive marketing plan
• Evaluating new media technologies
• Developing a sales strategy to achieve organizational sales goals and revenues
• Organizing promotional events or activities
• Controlling expenses and monitoring budgets
• Developing Plan pricing schedules and rates
• Formulating sales policies and procedures
• Determining discount rates or special pricing plans
• Projecting sales and determining the profitability of products and services
• Developing plans to acquire new customers or clients, through direct sales techniques, cold calling and business-to-business marketing visits
• Monitoring customer preferences to determine focus of sales efforts
• Forecasting annual, quarterly and monthly sales revenue

06.06.2015 – 01.01.2017DSM Trade (Ukraine)
Position: Marketing Director

• Preparation and execution the long and short–term marketing and corporate communications strategy
• Company's brand messages and philosophy establishing
• Business diversification consulting, mind mapping and project planning for each business direction sales, service, system integration, rent and outsourcing, retail
• Developing and launching specific marketing plans and budgets to attain company goals with solution marketing objectives and varied strategic initiatives
• Conducting the online promotional services, delivered to B2B and B2C markets. campaigns and special events (conferences, exhibitions etc.)
• Head responsibility for editorial design, direction, production as well as distribution of company’s publications
• Managing entire activities associated with sales performance and marketing communication (Mind mapping -> Project planning -> Resource planning and budgeting -> Realization -> Control -> Conclusions and Reporting).

Developed and launched projects:

• Web shop – dsm-shop.com.ua
• Web site for retail – developing and launch – copyshop.com.ua
• Web site for rent and outsourcing – rentaprint.com.ua
• Lead generation project via specially developed landing pages on corporate web site dsm-trade.com.ua
• E-mail and content marketing – Unisender, Mailchimp services
• Online campaigns using AdWords, Google Analytics, Facebook, VK
• Customers events and exhibition accomplishment
• Retail project – establishment the print center business strategy, project planning and opening process
• Team management

• • • KPI – CPC, CPM, CTR, TA engagement, reach, leads generation, conversions

06.06.2014 – 01.01.2015NSO, Canon (Ukraine)
Position: Marketing Professional

Responsibilities

• Adaptation, implementation and controlling the Marketing Strategy for Product & Positioning developing (all range of Canon products B2C and B2B markets)
• Full implementation of all MarComm, CorComm and channel advertising campaigns (incl. ATL, Digital and SMM marketing, BTL, Production, Trade marketing, PR, publicity etc)
• Business results monitoring and proactive activities initiation based on results (for channel).
• Managing product launch process and generic Product promotions
• Market Researching and Product Market Intelligence Analysis to increase Market Share
• Planning & Budgeting: product budgeting on channel and customer lever as well as follow up of the budget
• Product Management: to follow up product mix/positioning/channels, coordinate local forecasting, monitor local availability, participate in product localization and coordinate product launches
• Marketing Management: proactive PR usage, ensuring of assigned product group’s accessibility and visibility on the retail level, following up competitors actions and proposing countermeasures, creating trade marketing programs in cooperation with Marketing Managers and Sales
• Sales Support: Project leader of internal & external product trainings
• Local exhibitions project leader (eg T-REX)
• Euro 2012 marketing activities implementations – ATL, BTL and customer relationship programs

01.03.2013 – 06.06.2014NSO, Canon (Ukraine)
01.03.2008 31.08.2010“Canon North-East OY” (Ukraine)

Position: Photo Video Product marketing manager

Responsibilities

• Planning & Budgeting: product budgeting on channel and customer lever as well as follow up of the budget
• Product Management: following up the product mix/positioning/channels, coordinate local forecasting, monitor local availability, participate in product localization and coordinate product launches
• Pricing: active price monitoring on channel and customer level
• Marketing Management: proactive PR usage, ensuring of assigned product group’s accessibility and visibility on the retail level, following up competitors actions and propose countermeasures, create trade marketing programs in cooperation with Marketing Managers and Sales
• Sales Support: Project leader of internal & external product trainings
• Market Intelligence: market, competitor and industry following-up as well as active search of new sales potentials

01.09.2010 – 15.01.2012KRO “Canon CEE Gmbh” Position: Marketing Professional
15.01.2012 – 31.03.2013NSO, Canon UkrainePosition: Marketing Professional

Responsibilities

• Adaptation, implementation and controlling the Marketing Strategy for Product & Positioning developing (all range of Canon products B2C and B2B markets)
• Full implementation of all MarComm, CorComm and channel advertising campaigns (incl. ATL, Digital and SMM marketing, BTL, Production, Trade marketing, PR, publicity etc)
• Business results monitoring and proactive activities initiation based on results (for channel).
• Managing product launch process and generic Product promotions
• Market Researching and Product Market Intelligence Analysis to increase Market Share
• Planning & Budgeting: product budgeting on channel and customer lever as well as follow up of the budget
• Product Management: to follow up product mix/positioning/channels, coordinate local forecasting, monitor local availability, participate in product localization and coordinate product launches
• Marketing Management: proactive PR usage, ensure assigned product group’s accessibility and visibility on the retail level, follow up competitors actions and propose countermeasures, create trade marketing programs in co-operation with Marketing Managers and Sales
• Sales Support: Internal & external product trainings

01.04.05 01.03.08“Canon North-East OY” (Ukraine)
Position: Key Account Manager of Photo, Video ChannelResponsibilities

• Responsible for Photo/video product sales in Ukraine, Moldova, Belorussia (direct/indirect customers).
• Customers orders handling
• Developing of distributors’ motivation scheme
• Marketing activities connected to Ph/V product promotions
• Activities directed to distribution level increasing in Ukraine, Moldova, Belorussia
• Project management PhotoFair and DigiPhotoShow exhibitions

08.12.2002 01.04.05“Canon North-East OY” (Ukraine)
Position: Channel coordinator

Responsibilities

• Developing and implementation the different types of advertising activities (media planning, adopting layouts) in Ukraine, Moldova and Belorussia
• Providing different co-promotion campaigns (trade marketing)
• PR support
• Production and distribution of POS materials
• Conducting different corporate events (internal and external)
• Exhibition project leader and implementator
• Canon web site administrator (Ukraine)

06.03.2000 – 08.12.02“Canon North-East OY” (Ukraine)
Position: Regional representative
Responsibilities

• Responsible for Photo/video product sales in Ukraine, Moldova, Belorussia (direct/indirect customers).
• Customers orders handling
• Developing of distributors’ motivation scheme
• Marketing activities connected to Ph/V product promotions
• Activities directed to distribution level increasing in Ukraine, Moldova, Belorussia
• Project management PhotoFair and DigiPhotoShow exhibitions

EDUCATIONAL BACKGROUND

1993-1999Kiev International University of Civil Aviation
Grade obtainedBachelor, Marketing Specialist (Economist/Marketer)

SKILLS

Languages: Ukrainian, Russian, English – Fluent,
IT: Fluent with MS Office XP, Windows XP, Lotus Notes,
Adobe Photoshop, Corel Draw, etc.

ADDITIONAL COURSES

01.11.04-19.01.05Completed 2 month course of "Canon channel management program” by International Management Education (IME) OY
10.01.06 – 10.02.06Completed 1 month course of Project Management program (Internal Training for CNE)

Winner of Canon EMBU Photo/Video Incentive competition 2006 (sales competition)

INTERESTS:
Yoga, music, psychology and psychoanalysis, philosophy.