Роман

Summary

RL Lead Data & BI Analyst with 7 years of experience in Data Analytics,
Product Analytics, and Business Intelligence. Progressed from
Web/App Analyst to Product Analyst and now to Lead level, currently
owning the BI function and managing a team of data analysts. Skilled

Roman in building and automating Tableau reporting, reconciling data across
multiple sources, and translating complex SQL analysis into clear
Liashchuk business recommendations. Experienced in leading teams, partnering
LEAD DATA & BI with Data Engineering and C-level stakeholders, and using AI tools to
ANALYST speed up analytical workflows.

Experience
7+ 3 16
YEARS TEAM TOOLS
LED OXOIX Full-time · 3 yrs 5 mos

Lead Data Analyst Sep 2025 – Present · 1 yr 1 mo
CONTACT
Own end-to-end BI reporting across the product/company,
Kyiv, Ukraine ensuring accuracy and consistency of key metrics
roman.liashchuk1992work@ Manage and mentor a team of data analysts; onboard and grow
gmail.com
junior team members
Telegram: @Roma77774 Prioritize and distribute tasks across the team based on business
[відкрити контакти](див. вище в блоці «контактна інформація») impact and urgency
liashchuk-b8780113a
Participate in and guide ad-hoc research and deep-dive analyses
SKILLS & TECH Collaborate with data engineers on database structure and
optimal schema design
SQL Redshift
Write technical specifications (TS) for data aggregation and
BigQuery reporting pipelines
PostgreSQL MySQL Leverage AI tools to accelerate and improve analytical workflow

AWS Airflow BI / Data Analyst May 2023 – Sep 2025 · 2 yrs 5 mos
Data processing in the following databases: Redshift, BigQuery,
Tableau Affilka
PostgreSQL
Google Analytics Creating, maintaining, and automating various reports in
GTM Google Ads Tableau
Collaboration with Data Engineers to create optimized tables
Facebook Ads
and views
A/B Testing Python Analyzing product funnels
AI Tools User segmentation and behavior analysis of specific user groups

Parimatch Tech Full-time · 4 yrs
EDUCATION
Product Analyst Jun 2021 – Apr 2023 · 1 yr 11 mos
Kyiv National University Kyiv City, Ukraine
of Trade and Economics
(KNUTE) Raw data analysis in BigQuery/Postgres/AWS
Ukraine Collaboration with PM/PO/CPO for hypothesizing / user behavior
research
Looking for ways to improve the product; analyzing product
funnels
Setup and analysis of A/B tests (web + app)
Data visualization with Tableau/Data Studio reports
Matching Front Data & Back Data

Web/App Analyst May 2019 – Jun 2021 · 2 yrs 2 mos
Kyiv, Ukraine
Building and configuring the web/app analytics system
Setup of Google Analytics accounts (goals, custom reports,
segmentation, etc.)
Visualization of Data Studio/Spreadsheet Add-on reports
Setup and analysis of A/B tests (web + app)
Using Google Tag Manager to gather behavioral data about
visitors

Ukrposhta
Web Analyst Feb 2018 – May 2019 · 1 yr 4 mos
Kyiv, Ukraine
Setup of Google Analytics accounts (goals, custom reports,
segmentation, etc.)
Analysis and providing ideas on optimization of outbound
marketing campaigns
Using Google Tag Manager to gather behavioral data about
visitors
Dashboards development and data visualization
Collaborating with digital and web-development teams to launch
digital marketing campaigns, conversion rate optimization

Dream Town
Online Marketing Manager Jul 2017 – Dec 2017 · 6 mos

Kyiv, Ukraine
Developed and executed PPC/SEM and display marketing plans
to meet and exceed acquisition goals
Continuous bid and budget optimization against target KPIs
Prepared advanced ad performance reports on weekly, monthly,
quarterly, and yearly basis
Managed daily execution of campaigns across multiple channels
(paid search, paid display, paid social, retargeting, remarketing,
and others)
Worked with Google Analytics, Google AdWords, GTM, and
Facebook Ads

FISH Media Hub
Traffic Manager / Programmatic Buyer
Feb 2016 – Jul 2017 · 1 yr 6 mos
Defined and delivered against project KPIs
Campaign analysis and conversion rate optimization
Researched new products and tools in the programmatic buying
field
Ran advertising campaigns via DSP: planning, setup,
optimization, and results-based reporting/recommendations
Planned and optimized advertising campaigns on major web
properties (ukr.net, sinoptik.ua, gismeteo.ua, avtobazar.ua, and
others)