Olexander

OLEKSANDER BOHDANTSOV
Digital Marketing Manager
📍 Kyiv, Ukraine
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🔗 LinkedIn Profile

PROFESSIONAL SUMMARY

Results-driven digital marketing leader with over 5 years of experience in the banking sector,
specializing in brand communication, campaign management, UI/UX development, and
performance analytics. Proven track record in launching full-funnel digital campaigns,
developing user-centric products, and leading cross-functional teams. Skilled in managing
agency relationships, optimizing marketing budgets, and leveraging data tools to drive
growth and customer engagement.

EXPERIENCE

Marketing Communications Manager
JSC PIRAEUS BANK ICB, Jun 2021 – Present
Kyiv, Ukraine

• Led full-scale digital promotion for banking products including debit cards, deposits,
and mobile banking.
• Headed creative development and brand tone-of-voice, ensuring cohesive messaging
across platforms.
• layed a key role in UX/UI and in-app communication development for mobile app —
including onboarding flow, wizard, stories, in-app pop-ups, and push notifications.
• Developed and implemented an App Rating Improvement Flow (Google Play & App
Store), resulting in an average rating increase from 2.9 to 4.4.
• Launched and managed the redesign of the corporate website from scratch (Drupal-
based), with improved information architecture, SEO structure, and integrated
analytics setup using Hotjar and Google Analytics 4.
• Part of creating the visual design of debit cards (Wincard, Platinum) and product
positioning strategy.
• Collaborated on digital acquisition campaigns (e.g. the most recent deposits campaign
+₴235M in 6 months; and the most recent cards campaign: +80,000 installs, +11,500
active clients).
• Set up analytics in GA4, Hotjar, AppsFlyer; created dashboards and campaign
performance reports.
• Developed promotional landing pages, marketing materials, internal presentations,
brochures.
• Supervised tender processes, annual marketing budget planning (3+9, 6+6, 9+3
models), and cost control.
• Created and implemented activation plans for dormant users; participated in internal
CRM platform development.
Marketing Specialist
JSC UKRSIBBANK (BNP Paribas Group), Sep 2019 – Jun 2021
Kyiv, Ukraine

• Developed and implemented multi-channel marketing campaigns (email, social
media, events).
• Collaborated with product and sales teams to define campaign strategy and product
positioning.
• Created marketing assets and ensured compliance with brand guidelines.
• Conducted market and competitor research to inform strategy.
• Measured and reported on campaign effectiveness using data-driven insights.
• Oversaw agency and vendor communication for promotional execution.

EDUCATION

Master’s Degree in International Trade and Marketing
Kyiv National Economic University (KNEU), Sep 2018 – Feb 2020

Bachelor’s Degree in International Economics and Management
Kyiv National Economic University (KNEU), Jun 2014 – Jun 2018

TECHNICAL SKILLS

• Analytics: Google Analytics 4, Hotjar, AppsFlyer
• Campaigns: Meta Ads Manager, Google Ads (basic level), email marketing
• UX/UI: Figma, user journey mapping, onboarding flows
• Content & Web: Drupal CMS, landing page creation, SEO fundamentals
• Project Tools: Trello, Miro, Excel (for budgeting and reporting)

LANGUAGES

• Ukrainian – Native
• English – Advanced (working proficiency)