Konstantin

Konstiantin Kolesnikov
Geroev stalingrada 12g, Kiev (UA)

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Professional Summary Skills
Growth strategist specializing in the design of scalable Go-To-Market Analytical Thinking
systems for technology organizations undergoing commercial
transformation. Experienced in diagnosing structural barriers to Systems Thinking
customer acquisition, redesigning revenue processes, and
implementing integrated outbound operating models that improve Problem Solving
pipeline generation and sales effectiveness.
Critical Thinking
Combines systems thinking, commercial strategy, automation,
behavioral analysis, and cross-functional leadership to solve complex
Creative Strategy
growth challenges across AI, SaaS, IT Services, Cloud Infrastructure,
FinTech, Blockchain, HR Technology, and Enterprise Software.
Negotiation
Track record includes building GTM frameworks from first principles,
creating proprietary outbound methodologies, leading automation Adaptability
initiatives, coaching sales organizations, and advising executive teams
on sustainable revenue growth. Recognized by founders and business Operational Scaling
leaders for strategic thinking, rapid problem solving, and the ability to
translate complex commercial challenges into scalable operating Strategic Planning
models.
Multi-Channel Outbound
Believes that sustainable growth is achieved through continuous
experimentation, customer understanding, and operational excellence
rather than increasing activity alone.

Employment History
Head of outbound, Offdrop.
2026 - Present

Joined OffDrop to design and implement a scalable Go-To-Market
infrastructure capable of transforming outbound into a predictable and
continuously improving customer acquisition engine. Operating within
the corporate merchandise industry, where HR professionals represent
the primary buying audience, the challenge extended far beyond
traditional outreach. HR decision-makers are among the most difficult
audiences to engage, requiring a highly adaptive strategy that
balances personalization, timing, behavioral understanding, and
operational scale.

Rather than optimizing isolated campaigns, I introduced a
comprehensive outbound framework designed around long-term
infrastructure rather than short-term activity. The objective was to
create a self-reinforcing system capable of continuously improving
targeting, messaging, qualification, and campaign performance
through real-time market feedback.

Within the first two months, the redesigned GTM strategy produced the
company's first consistent commercial results, establishing outbound as
a reliable revenue channel. Today, the framework generates recurring
monthly business, with individual contract values ranging from $1,000 to
over $70,000, while focusing on long-term customer relationships rather
than one-time transactions.

The current phase of the project focuses on expanding the framework
into a fully integrated growth ecosystem. The infrastructure has been
intentionally designed to support virtually unlimited outbound capacity
through a modular account architecture, allowing additional operators
and acquisition channels to be integrated without redesigning the
underlying system.

Beyond outbound execution, I currently lead a growing team
responsible for implementing different components of the growth
engine. The long-term vision is to establish a multidisciplinary GTM
department of approximately ten specialists covering outbound
automation, behavioral analytics, organic growth, email marketing,
LinkedIn outreach, lead nurturing, and continuous experimentation, all
operating within a unified learning framework.

At the core of the system is a closed-loop optimization model where
every customer interaction contributes to improving future targeting
decisions, messaging strategies, qualification logic, and commercial
outcomes. Instead of treating outbound as a fixed process, the
framework continuously evolves through behavioral analysis, campaign
experimentation, and data-driven iteration.

Key Achievements

•
Designed and implemented the company's GTM infrastructure from
the ground up.
•
Achieved the first consistent commercial results within two months of
implementation.
•
Built a scalable outbound framework generating recurring monthly
revenue.
•
Supported contracts ranging from $1,000 to more than $70,000 in
value through long-term client partnerships.
•
Developed a self-reinforcing optimization framework that
continuously improves targeting and messaging using real-time
market feedback.
•
Architected an outbound infrastructure capable of supporting
virtually unlimited account expansion through modular system
design.
•
Currently leading a growing outbound team while building a future
multi-disciplinary GTM department integrating outbound, organic
growth, nurturing, email marketing, social media outreach, and
behavioral analytics.
•
Established scalable operational standards designed for continuous
optimization, sustainable growth, and long-term commercial
performance.
Executive Case Study

Building a Self-Learning GTM Engine

Business Challenge

Traditional outbound approaches targeting HR decision-makers
generated inconsistent results and lacked the infrastructure required for
long-term scalability. Existing processes focused primarily on campaign
execution rather than building a sustainable acquisition system capable
of learning and improving over time.

Strategic Objective

Design a GTM operating model capable of:

•
Generating predictable commercial outcomes.
•
Continuously improving through customer feedback.
•
Supporting unlimited operational scale.
•
Integrating multiple acquisition channels into one unified framework.
•
Building a long-term competitive advantage rather than short-term
outreach performance.

My Approach

Instead of optimizing individual campaigns, I designed a modular GTM
architecture consisting of:
•
Intelligent audience refinement.
•
Behavioral segmentation.
•
Adaptive messaging frameworks.
•
Multi-channel outreach orchestration.
•
Closed-loop performance analytics.
•
Continuous experimentation.
•
Team specialization around individual growth functions.

The system is structured to evolve automatically as new behavioral data
is collected, allowing every interaction to improve future campaign
performance.

Business Impact

•
Commercial validation achieved within two months.
•
Predictable monthly revenue generation established.
•
High-value contracts ranging from $1K–$70K+.
•
Infrastructure capable of supporting significant future expansion.
•
Foundation established for a dedicated GTM department operating
across multiple acquisition channels.

Consultant - Automation and outreach strategy, Traingu.
2025 - Present

Joined Triangu to strengthen outbound business development for AWS
consulting and cloud transformation services, where traditional
prospecting approaches often struggled to communicate the value of
highly technical solutions to executive decision-makers.

Rather than executing predefined campaigns, my role focuses on
designing and continuously refining outbound strategies tailored to
different customer segments and business scenarios. Working closely
with leadership, I contribute to the company's Go-To-Market direction
by developing original outreach concepts, testing strategic hypotheses,
and identifying new opportunities for customer acquisition.

A significant part of my work involves balancing personalization with
scalability—ensuring that automation supports meaningful business
conversations instead of replacing them. Every campaign is treated as
an iterative learning process, using prospect feedback and
performance analytics to continuously improve messaging, targeting,
and positioning.

Beyond campaign execution, I act as a strategic advisor on outbound
initiatives, helping transform outreach from a tactical activity into a
structured business development function capable of adapting to
changing market conditions and customer needs.

Key Achievements

•
Designed customized outbound strategies for AWS consulting and
cloud transformation services.
•
Developed original outreach concepts and GTM hypotheses tailored
to different industries and customer profiles.
•
Consulted leadership on outbound strategy, messaging, positioning,
and long-term business development initiatives.
•
Built experimentation frameworks enabling continuous optimization
of outreach performance through structured testing and feedback.
•
Refined personalization methodologies to improve engagement
while maintaining scalable outreach operations.
•
Contributed to aligning outbound initiatives with broader business
objectives, ensuring consistent messaging across customer
acquisition efforts.
•
Applied data-driven analysis to identify optimization opportunities
and continuously improve campaign effectiveness.

Growth automation specialist, OlyPay.
2024 - 2026

Joined OlyPay to help establish a scalable outbound growth channel
for a cryptocurrency payment processing platform operating in an
increasingly competitive FinTech market. Although I had no previous
experience in crypto payment processing, I rapidly developed a deep
understanding of the industry's ecosystem, competitive landscape,
customer pain points, and buying behavior.

Rather than applying generic outreach techniques, I approached the
engagement as a strategic GTM project. The first stage focused on
researching the market, identifying underserved customer segments,
and developing multiple ICPs tailored to different use cases within the
payments industry. Based on these insights, I designed a flexible
outbound framework that combined automation with highly
personalized messaging, allowing campaigns to adapt as new market
intelligence was gathered.

Recognizing that many competitors relied on mass outreach, I focused
on creating original messaging strategies and iterative experimentation
rather than volume. Every campaign served as both a customer
acquisition initiative and a source of market intelligence, continuously
refining positioning, messaging, and targeting based on real
conversations with prospects.

Throughout the engagement, I worked closely with company
leadership, contributing not only to lead generation but also to broader
discussions around market positioning, GTM strategy, and long-term
outbound development. My ability to quickly understand a technically
complex industry and translate that knowledge into effective
commercial outreach became one of the key drivers behind the
project's success.

The resulting framework consistently generated 2–7 qualified business
opportunities per week, while creating a scalable outbound process
that could continue evolving alongside the company's growth.

Key Achievements

•
Entered a highly specialized cryptocurrency payments market with
no prior domain experience and rapidly developed industry
expertise.
•
Designed a scalable outbound framework combining strategic
market research, ICP development, automation, and personalized
outreach.
•
Consistently generated 2–7 qualified business opportunities per
week.
•
Developed original messaging strategies based on continuous
experimentation and real customer feedback.
•
Helped leadership refine GTM positioning through insights gathered
during outbound campaigns.
•
Created a repeatable outbound methodology capable of adapting
to a rapidly evolving FinTech market.
•
Demonstrated the ability to transform market research into
measurable commercial outcomes within a complex B2B sales
environment.

GTM automation - lead generation, KeyStudy.
2025 - 2026
Executive Recommendation

"Kostya is a rare breed of GTM strategist who transforms lead generation
from a traditional numbers game into a structured, scalable growth
engine. Rather than simply launching campaigns, he invests time in
understanding the market, product, and customer behavior before
designing systematic approaches to reaching the right audience.

What distinguishes him most is his ability to develop unconventional
strategies where standard outbound methods reach their limits. Through
original thinking, creative hypothesis testing, and custom-built
frameworks, he consistently identifies opportunities to scale high-quality
lead generation far beyond conventional approaches.

His work combines deep technical expertise in automation with
exceptional strategic thinking and communication skills. Instead of
acting as an external contractor, Kostya quickly becomes a trusted
growth partner who contributes to broader GTM strategy and long-term
business development.

I confidently recommend Kostya to any organization looking for a
strategic advisor capable of building sustainable outbound systems and
accelerating business growth."

— KeyStudy.com

Outreach GTM automation specialist, Complywiser.
2025 - 2025

Joined ComplyWiser to establish a predictable outbound acquisition
channel for a compliance software platform operating in a competitive
B2B environment. The company required more than traditional
prospecting—it needed a structured methodology capable of
identifying the right audiences, validating market assumptions, and
generating commercial opportunities in a short timeframe.

Rather than adapting existing outreach templates, I designed a
proprietary outbound framework built around strategic market
segmentation, buyer psychology, personalized messaging, and
continuous experimentation. The framework was intentionally designed
to evolve through real customer interactions, allowing every campaign
to refine positioning, qualification criteria, and messaging for future
iterations.

Instead of measuring success solely through activity metrics, the project
focused on validating commercial potential as quickly as possible.
Through structured testing, rapid iteration, and close collaboration with
leadership, the new methodology produced the company's first
commercial outbound results within just two weeks, confirming both the
effectiveness of the framework and the market's response to the
company's value proposition.
Beyond generating opportunities, the project established a repeatable
outbound operating model that could be continuously optimized and
scaled as the business expanded.

Key Achievements

•
Designed and implemented a proprietary outbound GTM framework
from the ground up.
•
Achieved the company's first commercial outbound results within
two weeks of implementation.
•
Built a scalable outreach methodology combining personalization,
automation, and structured experimentation.
•
Developed customer segmentation and messaging strategies
tailored to different buyer profiles.
•
Worked directly with leadership to refine GTM positioning and
commercial strategy based on real market feedback.
•
Established a repeatable outbound process designed for continuous
optimization and long-term scalability.
•
Demonstrated the ability to rapidly validate new commercial
approaches through iterative testing and data-driven decision-
making.

Automation specialist, Data Engi.
2023 - 2025

Joined DataEngi to support business development within the highly
specialized Data Engineering and Enterprise Analytics market. Unlike
traditional SaaS sales, the challenge extended beyond generating
meetings—it required translating complex technical services into clear
business value for executive and technical decision-makers.

Rather than relying on generic prospecting, I immersed myself in
understanding the company's services, target industries, customer
challenges, and competitive landscape. This foundation enabled the
development of outreach strategies that connected technical
capabilities with measurable business outcomes, allowing conversations
to resonate with both engineering leaders and business executives.

Working closely with company leadership, I designed structured
outbound workflows that combined strategic account selection,
personalized messaging, automation, and continuous experimentation.
Every campaign was treated as a learning process, with customer
feedback used to refine positioning, improve qualification criteria, and
strengthen future outreach.
The engagement demonstrated the ability to rapidly adapt to a highly
technical industry while consistently creating qualified opportunities that
contributed directly to pipeline growth and business expansion.

Key Achievements

•
Successfully entered the highly technical Data Engineering market
with no previous industry experience and rapidly developed a strong
understanding of customer needs and buying behavior.
•
Designed outbound strategies that translated complex technical
solutions into business-focused value propositions for executive
decision-makers.
•
Built scalable prospecting workflows combining research,
personalization, automation, and structured follow-up.
•
Generated qualified enterprise opportunities supporting the
company's revenue growth objectives.
•
Worked directly with leadership to continuously refine messaging,
positioning, and GTM strategy based on market feedback.
•
Demonstrated the ability to communicate effectively with both
technical and business stakeholders across enterprise organizations.
•
Contributed to establishing outbound as a consistent and scalable
source of qualified pipeline.

Sales Engineer, Call2action.
2024 - 2025

Joined Call2Action.ai to strengthen outbound business development for
an AI-driven recruitment platform operating in highly competitive
markets, including recruitment, logistics, and transportation. The
company's primary challenge was an underperforming outbound
function that generated minimal pipeline despite having a valuable
technology solution.

Rather than increasing outreach volume, I began by analyzing the
existing sales process, messaging strategy, prospect qualification, and
customer journey. It became clear that the challenge was not the
market itself, but how the company's value proposition was being
communicated and how prospects were being engaged throughout
the outbound process.

Working closely with leadership, I redesigned key components of the
outbound strategy, including messaging frameworks, prospect
segmentation, SDR workflows, and follow-up methodology. Every
campaign was treated as an iterative learning process, using real
customer conversations to continuously improve targeting, positioning,
and engagement.

By combining strategic outreach, structured experimentation, and
scalable automation, the outbound function evolved into a significantly
more predictable acquisition channel. Within approximately two
months, qualified lead generation increased from 0–1 opportunities per
month to a consistent 5–10 qualified opportunities per month,
establishing outbound as a reliable contributor to the company's sales
pipeline.

Beyond lead generation, I acted as a strategic partner, helping
leadership refine outreach processes and identify opportunities for long-
term pipeline growth.

Key Achievements

•
Increased qualified outbound opportunities from 0–1 to 5–10 per
month within approximately two months.
•
Redesigned outbound messaging to better communicate complex
AI recruitment solutions to executive decision-makers.
•
Improved SDR workflows through structured prospect qualification
and follow-up optimization.
•
Built scalable outreach processes combining personalization with
automation.
•
Used continuous experimentation and customer feedback to refine
GTM strategy and campaign performance.
•
Supported leadership in transforming outbound from an inconsistent
activity into a predictable business development channel.
•
Demonstrated how strategic process improvements can outperform
simply increasing outreach volume.

Head of lead gen, 920 Solutions.
2023 - 2025

Business Challenge

In 2022–2023, LinkedIn introduced increasingly strict enforcement
against non-authentic accounts, severely impacting companies that
relied on traditional outbound automation. Existing acquisition
processes became unstable, threatening pipeline consistency and
limiting the company's ability to scale outreach.
At the same time, the organization wanted to expand its GTM
capabilities by introducing new acquisition channels while maintaining
operational efficiency.

Strategic Objectives

•
Restore scalable outbound operations despite LinkedIn policy
changes.
•
Reduce dependence on a single acquisition channel.
•
Build a sustainable outreach infrastructure.
•
Develop internal operational capabilities through leadership and
knowledge sharing.
•
Validate additional GTM channels for future implementation.

My Approach

Instead of searching for short-term workarounds, I redesigned the
outbound infrastructure around long-term sustainability.

Key initiatives included:

•
Developing a distributed outreach model using legitimate LinkedIn
accounts sourced directly from individuals.
•
Building standardized workflows capable of supporting multiple
outreach operators.
•
Leading and mentoring an outbound team while introducing
structured operating procedures.
•
Supporting implementation of a cold-calling acquisition channel.
•
Evaluating external email marketing specialists to identify
methodologies suitable for future integration.
•
Continuously adapting the infrastructure as LinkedIn introduced
additional platform restrictions.

GTM automation, CanDo Designs.
2024 - 2025

Partnered with CanDo! Designs to strengthen outbound business
development and support the company's growth through strategic
lead generation, process optimization, and operational problem-
solving. The engagement extended beyond traditional prospecting,
requiring continuous adaptation of outreach strategies and rapid
resolution of challenges that could impact pipeline performance.

Working closely with leadership, I contributed to the development of
scalable outbound workflows designed to accelerate lead generation
while maintaining high communication standards and a positive
customer experience. Throughout the engagement, I focused on
identifying operational bottlenecks, implementing practical solutions,
and ensuring that unexpected obstacles did not disrupt business
development activities.

A key aspect of my contribution was responding quickly to changing
business conditions, helping preserve sales opportunities by adapting
outreach processes and maintaining momentum across active
campaigns. This proactive approach enabled the company to
continue generating qualified opportunities while strengthening internal
business development processes.

The engagement concluded following a significant change in the
company's commercial environment, when two of its three largest
clients unexpectedly discontinued their partnerships, resulting in a
strategic reduction of outbound operations rather than performance-
related concerns.

Key Achievements

•
Supported the design and optimization of scalable outbound lead
generation processes.
•
Worked closely with leadership to solve operational challenges
affecting pipeline growth.
•
Responded rapidly to unforeseen obstacles, helping protect
qualified sales opportunities that later converted into closed
business.
•
Applied strategic thinking to improve business development
processes rather than focusing solely on outreach activity.
•
Built strong relationships through professional communication and
collaborative problem-solving.
•
Contributed to sustainable lead scaling by continuously refining
outreach workflows and adapting to changing business
requirements.
•
Engagement concluded due to a major commercial restructuring
following the unexpected loss of two key enterprise clients.

Executive Testimonial
"Kostiantyn is a highly qualified professional with a unique vision for lead
generation and business processes. His ability to solve complex
challenges and react quickly to unexpected obstacles helped preserve
valuable sales opportunities that ultimately converted into closed deals.

He combines strategic thinking with excellent communication skills,
consistently acting with professionalism and a collaborative mindset. I
highly recommend Kostiantyn to any business seeking rapid lead
scaling, stronger business development processes, and a trusted growth
partner."

— CanDo! Designs

Sales engineer mass automation, EVNE Developers.
2023 - 2025

Joined EVNE Developers to redesign the company's outbound
acquisition strategy after existing prospecting efforts consistently failed
to generate commercial results. Despite having a technically strong
service offering, the outbound process produced zero qualified
opportunities and zero SQLs, primarily because the strategy relied
almost exclusively on pain-point messaging and value propositions
while overlooking the broader customer decision-making process.

Following a comprehensive analysis of the existing GTM approach, I
identified several critical gaps affecting campaign performance.
Outreach focused heavily on messaging optimization while paying
insufficient attention to factors such as buyer psychology, social proof,
executive visibility, job title prioritization, behavioral signals, market
positioning, and attention management. As a result, prospects rarely
progressed beyond initial contact despite the quality of the underlying
service.

Rather than continuing to optimize individual messages, I redesigned
the outbound methodology around a complete customer
engagement framework. The new approach prioritized audience
refinement, behavioral targeting, multi-touch engagement, and
scalable automation, shifting the focus from simply generating replies to
building meaningful business conversations.

One of the most significant strategic changes involved restructuring the
sales funnel itself. Instead of tre…