Anastasiya

Anastasiia
Lifshyts

Professional Summary

SEO & Digital Marketing Specialist with 8 years of experience who delivers
results in SEO, PPC, and lead generation. My professional qualifications
include technical SEO knowledge combined with on-page and off-page
optimization skills along with expertise in keyword research and link building
and content strategy creation. Demonstrated ability to improve organic traffic
levels along with search rankings and ROI across multiple industry sectors.

Demonstrated expertise in creating data-driven SEO strategies and website
performance optimization along with multi-channel marketing campaigns
management. The professional demonstrates expert analytical and problem-
solving skills through their mastery of Google Analytics, Google Search
Console, SEMrush, Ahrefs, Screaming Frog, Serpstat and additional SEO
tools. Demonstrated capability in leading teams and working with stakeholders
Helensburgh while coordinating across different functions to promote business expansion.

I remain committed to tracking the latest SEO trends and algorithm changes to
[відкрити контакти](див. вище в блоці «контактна інформація») ensure best practice implementation and sustainable success.

Experience
SEO & PPC Specialist
[відкрити контакти](див. вище в блоці «контактна інформація»)
Radiators Digital Marketing Agency | Jan 2024 – Mar 2025
om
Managed SEO and PPC campaigns for six clients across various industries,
driving significant growth in organic and paid traffic.

Developed and implemented data-driven SEO strategies, including on-page,
off-page, and technical SEO, resulting in a 50% average increase in organic
search visibility.

Created and optimised Google Ads campaigns, reducing cost-per-acquisition
(CPA) by 30% through A/B testing and keyword optimisation.

Conducted competitor analysis, keyword research, and backlink audits to
improve clients search engine rankings.

Provided detailed performance reports and insights, ensuring strategic
adjustments to maximise campaign effectiveness.

SEO & PPC Specialist
Digital Marketing Manager

Bruichladdich Distillery (Glasgow) | Sep 2022 – Apr 2024
Produced a CRM strategy and launched successful multi-platform
campaigns.

Developed content plans for Facebook, Instagram, and Twitter to boost
audience engagement.

Created link-building strategies that increased organic traffic.

Conducted SEO analysis and implemented website optimisation strategies.

Built a sales funnel to enhance conversions and improve UX.

Date Dec 2018 – Feb 2022
L-Corporation (Kyiv)
Business Owner

I set up and established a successful marketing agency in Kyiv. Resulting in
the opening of 3 offices and employing 25 full time staff

I worked for many different clients establishing successful marketing
campaigns, developing leads and increasing brand awareness and therefore
increasing sales. In order to achieve this we specialised in SEO, link building,
google analytics and the use of social media.

Dates Feb 2016 - Dec 2018
Fin Tech Technology (Kyiv)
Head of Sales

Fin Tech was a financial company which specialised in setting up online trading
and deposit bank accounts.

I worked in their Call Centre as Head of Sales, with 3 Sales Team Leaders
reporting in to me. Each sales team had approx 10 staff. I was responsible for
setting targets and ensuring that these targets were achieved on a monthly
basis.

I wrote the call scripts, listed in to call recordings to ensure procedures were
being followed correctly, ensured that follow up calls were correctly diarised.
Always to make certain that the highest number of sales were achieved.

Summer 2015

I spent 5 months working overseas in Cyprus in the tourism industry. This
allowed me to develop my language skills and working overseas I benefited
from meeting people of all different nationalities and developed excellent
customer service skills.

2009 – 2016
Sport Life De lux

I was responsible for managing children’s sports camps and competitions. This
helped me to develop my organizational and planning skills. Also I it was
important to mentor and motivate the children – both are skills which I continue
to use in my work now.

Other information

I have organized many events over my years of working and also spent time in
2015 working on an International Project between Ukraine and Spain,
promoting and organizing the R-evolation (modern art) festival. I really enjoy
organising and managing events and I am very good at planning and problem
solving.

Most recently I have left Ukraine and planned a trip to Scotland having found a
host family to live with during the war in Ukraine. My planning and problem
solving skills were put to the ultimate test as I had to drive myself from Kyiv
across Europe to get to Scotland.

.

Personal qualities:
Communication skills, high stress tolerance, commitment, creativity,
responsibility, punctuality, tactfulness, fast learner.

Knowledge of languages
Russian, English, Ukrainian.

IT Skills
Advanced user: MS Office, PC, Mac, Internet, E-mail, Google Analytics,
Facebook Analytics
Use SEO tools (Google Analytics, SEMrush, Ahrefs, Screaming Frog, Serpstat)
UX/UI tools Figma, Photoshop, Contentsquare, A/B Tasty

Additional education:

UX/UI Designer (2024)

Cyber Security SCQF Level 6 (2022-23) Glasgow Clyde College

2018-2019IT school Hillel

Faculty Internet Marketing (SEO, link building, Google Analytics, Email-
marketing, Google Ads , SMM , Facebook Analytics , Instagram)

Use SEO tools (Google Analytics, SEMrush, Ahrefs, Screaming Frog, Serpstat)

2007-2011 National University of Physical Education and Sport of Ukraine
Faculty Olympic Professional sports

2006 Workshop Training on Network Marketing
2008 Seminar – training – “Art of Selling "
2011 Oratory School
2015 Trading courses