Erik

WORK EXPERIENCE
Boosters Team / RnD MAY. 2026 - JUL. 2026
ERIK SHVETS
AI & Automation User Acquisition Manager
Hands-on expertise in Meta Ads: setup, creotesting, scaling and
USER ACQUISITION MANAGER
optimizing
Audience/Demographics analysis in cohorts
Experience in using Events Manager: Pixel, CAPI, tracking events.
Understanding of all key metrics across funnel.
Set up AI / Birch etc. automations through Meta API to save time for all
marketing teams.

ERIK SHVETS Genesis Marketing Camp 2.0 MAR. 2026 - MAY. 2026
Marketing Student
User Acquisition Manager Analyzed campaign metrics and developed scaling strategies
(Scale / Iterate / Kill framework with CPA, CTR, CVR diagnostics)
Conducted market and competitor research, including deep
PERSONAL INFO analysis of competitor ad creatives
Experienced in working Researched and developed Web2App funnel architecture
Built and tested hypotheses for UA and creative marketing
with advertisement
Created a 4-week budget distribution roadmap with spend
hypotheses. allocation across audience segments
Quick decision maker and a Hands-on work in Meta Ads Manager and TikTok Business
reliable team player. Center
SKILLS Nestle JUL. 2025 - AUG. 2025

Research and Analysis ERIK SHVETS
Product Marketing & Development Intern
Successful completion of project case study “Creating a Product
Data-driven & Critical USER
LaunchACQUISITION
Strategy” MANAGER
Created and Analyzed multiple iterations of Long/Short-Lists
Thinking
Used SWOT analysis to create product hypothesis
Ideation and Hypotheses Distributed work between team members using Miro

EDUCATION & CERTIFICATES
CONTACTS
2026: Genesis Academy Marketing Camp 2.0 completion certificate
2025: Internship completion certificate @ Nestle
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2024 - exp. 2028: Bachelor of International Relations, KNU, Institute of
International Relations
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@erikshvets
TECHNICAL STACK
Automation: Claude Code, Birch, Cursor, Airtable. Notion, n8n,
LINKS Make.com
Github: Performance Marketing & Research: Meta Ads Manager, Amplitude,
Tableau, SensorTower, AppMagic, Figma.
https://github.com/7FXN/me
ta-ads-pipeline ACHIEVEMENTS/PROJECTS
Marketing Camp Tasks:
Meta Ads Intelligence Pipeline - built end-to-end competitive ad
https://drive.google.com/driv intelligence automation:
e/folders/1j8DR_6qdhdLZDI Scrapes top-performing competitor ads from Meta Ads Library using
Playwright
1Mt2d9yvCr-ce8SC5a? Stores creatives and metadata in Airtable, publishes structured
usp=drive_link analysis to Notion