Андрій

Andrii Smetana
Ukraine, Kyiv

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I am a veteran SEO strategist, author, and digital innovator with more
than 25 years of experience driving organic growth. I’ve led
high-impact SEO initiatives for global brands, including Rozetka, and I
have a proven record of building successful online platforms from the
ground up.
As the author of a 2025 book on SEO automation, I’m recognized as a
thought leader in using AI and data to scale search-marketing efforts.
By blending deep technical SEO expertise with a strategic,
results-oriented mindset, I consistently deliver substantial gains in
traffic, search rankings, and revenue for the organizations I partner
with.

Key Achievements
●​ Consultant to Fortune 500: Led user-experience redesign
initiatives for Microsoft and drove integrated digital-marketing
campaigns for eBay, significantly boosting both brands’ search
visibility and user engagement.​

●​ Organic Traffic Growth: Boosted organic traffic by over 200%
year-over-year for a global e-commerce client through a
comprehensive SEO overhaul (technical fixes, content strategy,
and link acquisition).​
 ●​ Startup Scaling: I designed TopUp Balance’s end-to-end UX
framework and SEO architecture. Steered the product from
concept to a worldwide platform active in 190+ countries,
achieving remarkable, ad-free organic growth.

●​ Keyword Dominance: Secured 1st-page Google rankings for
100+ high-competition keywords across various industries,
driving significant increases in lead generation and online sales
for clients.​

●​ AI & Automation: Implemented AI-driven SEO workflows that
reduced analysis and reporting time by ~40%, streamlining
processes like keyword research and content optimization.​

●​ Thought Leadership: Authored a comprehensive guide on SEO
automation (see Publications), and frequently share insights on
industry forums – establishing authority in SEO and digital
marketing circles.​

Experience
Founder & SEO Lead – Topuser.pro (2017 – 2023)
●​ Launched and led a digital startup focused on developing web
platforms, with SEO as a primary growth engine.​

●​ Oversaw product roadmap and online marketing for TopUp
Balance, a cryptocurrency-based top-up marketplace, guiding it
from inception to global launch.​

●​ Achieved rapid user growth through content marketing and
technical SEO, scaling the platform’s reach to tens of thousands
of users across 190+ countries.​

●​ Managed a cross-functional team (engineering, design,
marketing), cultivating a lean, agile environment that delivered
new features and content updates quickly to capitalize on SEO

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 opportunities.​

●​ Result: By 2023, TopUp Balance became a robust
revenue-generating platform, its organic traffic steadily climbing
with double-digit monthly growth rates.​

Product Owner – Akinia (Real Estate Startup) (2015 – 2017)
●​ Led SEO-focused product development for Akinia.com.cy,
Cyprus’s first real estate search engine aggregating properties
from all major agencies.​

●​ Defined a scalable site architecture and SEO strategy that helped
Akinia index thousands of property listings and rank among the
top search results for real estate queries in Cyprus.​

●​ Collaborated closely with developers and content teams to
ensure new site features (search filters, map view, etc.) were
optimized for both users and search engines.​

●​ Grew organic traffic and engagement significantly within the first
year, establishing Akinia as a go-to platform for property
searches.​

●​ Result: Akinia quickly captured a large share of organic search
traffic in its domain, thanks to fast SEO-driven growth and
continuous optimization.​

Independent SEO Consultant (2000 – 2015)
●​ Advised a diverse portfolio of clients on SEO and digital
marketing strategy, from tech startups to multinational
companies.​

●​ Executed end-to-end SEO campaigns (technical audits, on-page
optimization, content strategy, link building) that consistently
improved search rankings and traffic for 50+ client websites.​

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 ●​ Played a pivotal role in clients’ success stories – for example,
revamping the SEO of a regional e-commerce site led to a 3×
increase in organic revenue in one year.​

●​ Stayed at the forefront of SEO trends and search engine
algorithm changes over the decade, adapting strategies from the
era of early search engines to the rise of mobile and AI-driven
search.​
​

Skills
Search Engine Optimization (SEO): Enterprise SEO Strategy,
Technical SEO Auditing, Keyword Research, On-Page & Off-Page SEO,
Link Building​

Content & Marketing: Content Strategy, Copywriting for SEO, Content
Marketing, Social Media Integration, CRO (Conversion Rate
Optimization)​

Analytics & Data: Google Analytics & Search Console, SEO Metrics &
Reporting, Data Analysis, A/B Testing, SEO KPIs tracking​

Tools & Tech: Ahrefs, SEMrush, Moz, Screaming Frog, WordPress,
HTML/CSS, Python scripting for SEO automation, AI Tools (ChatGPT,
NLP APIs)​

Leadership & Methodologies: Team Leadership, Project
Management, Agile/Scrum, Cross-functional Collaboration, Remote
Team Management​

Languages: Fluent in English; Native in Ukrainian and Russian

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Publications:
●​ SEO/AI Automation. Step-by-Step Use Cases: Save Hours,
Scale Traffic & Revenue in 2025 – Andrii Smetana (Author,
2025). A comprehensive 300-page book detailing methods to
automate SEO tasks with AI, featuring case studies and code
snippets. (Available on Amazon in paperback & Kindle)​

●​ Additional writing includes contributions to SEO blogs and
LinkedIn articles on digital marketing trends.​

Education & Certifications:
●​ M.Sc. in Finance, Kyiv National Economic University, 2004; B.Sc.
in Economics, KNEU, 2003.​

●​ Certified SAFe® Agilist (Scaled Agile Framework) and ongoing
professional development in digital marketing (Google Analytics
Academy, etc.).

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